Stibo Systems - The Master Data Management Company

New CX allows Stibo Systems users to better drive business information and decisions, from customer to product data and beyond

ATLANTA, July 31, 2019 – Stibo Systems, the only master data management (MDM) company focused on putting Your business first, today announced InstrumentUi, a new user experience empowering businesses with a scalable, simple way to drive better business outcomes from their master data.

Because it was developed with input from customers, partners and design experts, the new customer experience (CX) best reflects the realities of working in a data-driven company – specifically addressing the challenges of finding, updating and leveraging the right data with limited time. The new CX coupled with the appropriate business processes initiates logic that drives the user directly to information needing attention.

As users move from their personalized data views to specific information pages, they will now have access to visual representations of their master data. This latest release gives Stibo Systems customers visibility into every data point needed to better understand their own customers. In addition, this allows customers to extrapolate relevant data across domains, and develop, market and sell their product to meet customer expectations. Users can also see how products are upsold and cross-sold to increase value in each transaction.

Additionally, it drives efficiency and insight across multiple domains, ultimately delivering opportunities for enhanced customer centricity and operational efficiency and agility that set companies apart.

“Tech companies talk a lot about user experience, but the reality is most software is not intuitive,” said Ian Rendall, the director of user experience at Stibo Systems. “We’re working with customers across retail, consumer packaged goods, manufacturing and distribution to create a customer experience that simplifies tasks and provides easy-to-navigate visualizations of their master data. InstrumentUi will ensure that users are intuitively guided through their journey.”

About Stibo Systems

Stibo Systems, the master data management company, is the trusted source of MDM solutions based on a unique business-first, people-centric approach. Our solutions are the driving force behind forward-thinking companies around the world that have unlocked the strategic value of their master data; empowering them to improve the customer experience, drive innovation and growth, and create an essential foundation for digital transformation. Stibo Systems is a privately held subsidiary of the Stibo A/S group, founded in 1794, and is headquartered in Aarhus, Denmark. For more information, visit

For more information, please contact: 
Katherine Hahn 
Public Relations Manager 

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