Live Shopping: How to Leverage Product Information for Maximum Impact

Arnjah Dillard | October 22, 2024 | 6 minute read

The Product Experience Journey

Explore now

Live Shopping: How to Leverage Product Information for Maximum Impact

Master Data Management Blog by Stibo Systems logo
| 6 minute read
October 22 2024

Having been common practice in certain Asian markets for years, live shopping events are spreading like wildfire in other parts of the world, too.

For your organization to implement it successfully, you need to create certain conditions with your product information. And in this blog post, you will learn what you need to do.

You need to make sure your product data is sparkling clean and ready for the spotlight. That means scrubbing away any inconsistencies, adding rich details to entice shoppers and making sure it's all organized and accessible – in real-time.

To have any chance of achieving the above, you need a high-performance system that can handle the product experience (and your product data and content) end-to-end. Having your product data in order is a prerequisite for retail success in general. But under the right conditions, live shopping will give you a clear extra edge.

The numbers don’t lie:

  • EYDA saw sales skyrocket 200% during live shopping, proving that interactive experiences really pay off.
  • Hobbii's live shopping conversion rate was five times higher than regular social media ads
  • Petco's "The Perfect Fit" livestream attracted over a million viewers and doubled their investment – a real win for the brand.

In this blog post, I will walk you through how product information management plays a key part, how to prepare your product data for live shopping, and also the 5 key elements you absolutely must pay attention to succeed with live shopping.

 

The power of product information in live shopping

Your live shopping event is live. Viewers are excited and engaged, and have been for a while when they join the event. Now you need to turn that excitement into sales. Product information is a critical component: It makes or breaks deals.

Product data needs to be comprehensive and accurate

Live shopping goes fast. Viewers make split-second decisions. They want to buy from you, and when your product data is comprehensive and accurate, they feel confident enough to do just that. If you are showing a new line of winter boots, viewers need to quickly see detailed shots of the tread, understand the insulation technology, and know if their size is available in the color they want.

You create transparency, which means you build trust – something that is critically important in encouraging viewers to click "buy".

Consistency is key

Remember, today's consumers engage with brands across multiple touchpoints. Consistency in product data across your website, social media and live streams is key. Imagine a viewer seeing one recommendation on your Instagram post and a different one during the live event - that's a recipe for confusion and lost sales. Maintaining this consistency means you give them a seamless shopping experience, no matter where the customer encounters your brand.

Information has to be updated in real-time

Live shopping is all about now, so the product needs to be available … now. And with real-time product updates, you avoid frustrating situations like selling out a popular item mid-stream (you will make people cry).

Product information has to be up-to-the-minute to manage expectations and avoid customer-experience disasters. Imagine a viewer getting excited about a product's special feature, only to find out that information was outdated. And by keeping data fresh, you also open up opportunities for dynamic promotions and limited-time offers, adding to the excitement of the event.

Show your products in a good light

Let's not forget the power of storytelling. With detailed descriptions and high-quality images and videos, you can show your products in their best light, answering questions before they're even asked.

By highlighting unique features, sharing customer testimonials and using captivating imagery to show the products in action, you bring products to life. You create an emotional connection with viewers, where they envision themselves using your products, making it easier to make the (right) decision.


live-shopping-product-data


 

How to prepare your product data for live shopping

Just like with the host of your live shopping event, your product needs to be prepared and ready to captivate your audience and drive sales.

Optimize your product information for live shopping

Live shopping is a fast-paced environment where first impressions matter. This means your product information has to be concise, compelling and tailored specifically for immediate conversion. You really need to nail those key features and benefits, and any unique selling points, that will resonate with your audience at the event.

Have a technological foundation that can handle product experiences

If you ran a traditional event, the system you use for the end-to-end product experience would be your backstage crew. It doesn’t take credit, but it works tirelessly (around the clock) to ensure your data is accurate, consistent and accessible.

It helps you cleanse and enrich your product information, getting rid of errors and adding valuable details that enhance the whole customer experience. With a cutting-edge product experience system where you can manage product content and data end-to-end, you can easily manage product variations and create compelling product descriptions, and critically: You can update information in real-time across all channels.

Customize descriptions for your audience and format

One size doesn't fit all in live shopping. You need to tailor your product descriptions and visuals to match the specific format of your event and the preferences of that exact target audience. So to really drive engagement and conversations, always consider the tone, language and level of detail that will resonate best with them.

Manage those irresistible bundles and special deals

Live shopping is the perfect opportunity to create exclusive promotions and limited-time offers. The audience really responds to them.

  • Product bundles
  • Special discounts
  • Flash sales

All this creates a sense of urgency and excitement, meaning people are more likely to make impulse purchases. With the right product experience system, you can easily manage these promotions and make sure the right product combinations and pricing information are displayed on the live screen.

 

The 5 key elements all successful product information needs for live shopping

In live shopping, your product information is more than just data. It’s your salesperson, your brand ambassador and your key to converting viewers into customers. For it to perform all those roles successfully, you have to make sure it includes the following five elements:

1. Visual appeal (show, don't just tell)

In live shopping, high-quality images and videos are the real stars. They capture attention and show your products from all angles – viewers can visualize themselves using them. Even if they don’t buy right then, images can stay in peoples’ minds for a long time.

2. Detailed descriptions that paint a vivid picture

While visuals are crucial, don't underestimate the power of words. You need to include compelling product descriptions that explain key features, benefits and use cases. The more descriptive the language, the better able you are to paint a vivid picture and connect with viewers’ emotions. We’re talking deep psychology here.

3. Specifications that iron out the details

Many of your live shoppers need to see technical specifications. Detailed information about materials, dimensions, compatibility… these people want to make informed decisions. Transparency=trust.

4. Social proof

In the age of online shopping, customer reviews and ratings rule. They bring social proof and validation, meaning buyers feel more confident in their decisions. Always encourage customers to leave reviews, and then show those prominently during your live events.

5. A powerful technological solution that can handle the product experience

A product experience system is the central hub for all your product information, ensuring it's organized, accurate and easily accessible.

It’s where you can manage product variations, update information in real-time and deliver consistent data across every single channel. As you can tell, it is necessary for everything above to work.

live-shopping-data

 

Let’s sum up

Live shopping isn't just about putting on a good show. It's about giving your audience the information they need to make confident purchases. To create a seamless and engaging shopping experience, you need detailed product descriptions, high-quality visuals and real-time updates – and of course, the technological platform on which to build all this.

So, don't underestimate the power of your product data. Take time to optimize and create the right conditions.

 

How Stibo Systems’ solutions enable live shopping

We help you realize the full potential of live shopping by giving you a central hub for all your product info. We make sure it's accurate, engaging and always up-to-date, no matter where your customers are shopping.

And we make it easy to create those tempting deals and bundles that drive sales. With us by your side, you'll have the tools and support you need to create unforgettable live shopping experiences.

Centralize and optimize product data for accuracy and consistency

Our MDM platform is that end-to-end product experience system that provides a single source of truth you need for all your product information, eliminating silos and ensuring data integrity across all your channels.

Enrich product information with compelling details and visuals

With our solutions, you can easily add rich media, detailed descriptions and other engaging content to enhance the customer experience.

Manage product variations and updates

With our intuitive interface, you can easily track and manage different product versions, so you can ensure that accurate information is displayed at all times.

Deliver real-time product information across all channels

Integrate our platform with your eCommerce and live shopping platforms, ensuring that the latest product data is always available to your customers.

Create and manage targeted promotions and bundles

We bring the flexible tools that enable you to create and execute personalized promotions and product bundles, maximizing your sales potential.

Have a trusted partner that is dedicated to your live shopping success

Our team of experts gives you the ongoing support and guidance you need, helping you navigate the complexities of live commerce.


Master Data Management Blog by Stibo Systems logo

Arnjah Dillard, a seasoned retail professional with a three-decade tenure, currently serves as the Retail Practice Lead at Stibo Systems, specializing in Product Life Cycle Management (PLM), Product Information Management (PIM), and Master Data Management (MDM). Formerly working at customers Floor & Decor and Home Depot, Arnjah brings a firsthand understanding of consumer needs to her role.

Discover Blogs by Topic

  • MDM strategy
  • Retail and distribution
  • Customer and party data
  • See more
  • Data governance
  • Manufacturing
  • Product data and PIM
  • Data quality
  • AI and machine learning
  • Supplier data
  • CPG
  • Financial services
  • Sustainability
  • GDPR
  • Location data
  • PDX Syndication
  • Customer Experience
  • Product Experience Data Cloud
  • Auto Classification
  • Cloud
  • Compliance
  • Customer Story
  • Location Data Cloud
  • Product Onboarding
  • Supplier Data Cloud
  • Sustainability Data

AI Adoption: A High-Stakes Gamble for Business Leaders

1/28/25

How Kramp Optimizes Internal Efficiency with Data Strategy

1/27/25

From Patchwork to Precision: Moving Beyond Outdated and Layered ERP Systems

1/27/25

Thriving Beyond NRF 2025 with Trustworthy Product Data

1/24/25

Building the Future of Construction with AI and MDM

1/23/25

Why Addressing Data Complexity in Pharmaceutical Manufacturing Is Critical

1/17/25

How URBN Leverages Data Management to Support Its Sustainability Information  

1/17/25

How to Avoid Bad Retail Customer Data

1/6/25

Gen Z: Seeking Excitement Beyond Amazon

12/11/24

A Modern Guide to Data Quality Monitoring: Best Practices

12/10/24

CDP and MDM: Complementary Forces for Enhancing Customer Experiences

12/10/24

Using Machine Learning and MDM CBAM for Sustainability Compliance

12/3/24

How to Implement Master Data Management: Steps and Challenges

11/26/24

AAPEX and SEMA: The Automotive Aftermarket Industry’s Mega-Showcase

11/25/24

5 Key Trends in Product Experience Management

11/20/24

Solving Retail Data Fragmentation: The Key to Consistent Customer Journeys

11/11/24

Live Shopping: How to Leverage Product Information for Maximum Impact

10/22/24

Why Data Accuracy Matters for CPG Brands

10/16/24

Why Choose a Cloud-Based Data Solution: On-Premise vs. Cloud

10/15/24

How to Use Customer Data Modeling

10/10/24

How Master Data Management Can Enhance Your ERP Solution

9/23/24

Navigating Change: Engaging Business Users in Successful Change Management

9/20/24

What is Digital Asset Management?

9/11/24

How to Improve Your Data Management

9/3/24

The Future of Master Data Management: Trends in 2025

9/1/24

Digital Transformation in the CPG Industry

8/30/24

5 CPG Industry Trends and Opportunities for 2025

8/29/24

What is the difference between CPG and FMCG?

8/27/24

Responsible AI Relies on Data Governance

8/27/24

Making Master Data Accessible: What is Data as a Service (DaaS)?

8/19/24

6 Features of an Effective Master Data Management Solution

8/15/24

Great Data Minds: The Unsung Heros Behind Effective Data Management

8/13/24

A Data Monetization Strategy - Get More Value from Your Master Data

8/6/24

Introducing the Master Data Management Maturity Model

8/4/24

What is Augmented Data Management? (ADM)

7/31/24

Data Migration to SAP S/4HANA ERP: The Fast and Safe Approach with MDM

7/30/24

GDPR Data Governance and Data Protection, a Match Made in Heaven?

7/17/24

The Difference Between Master Data and Metadata

5/26/24

Master Data Management Roles and Responsibilities

5/20/24

8 Best Practices for Customer Master Data Management

5/16/24

What Is Master Data Governance – And Why Do You Need It?

5/12/24

Guide: Deliver flawless rich content experiences with master data governance

4/11/24

Risks of Using LLMs in Your Business – What Does OWASP Have to Say?

4/10/24

Guide: How to comply with industry standards using master data governance

4/9/24

Digital Product Passports - A Data Management Challenge

4/8/24

Guide: Get enterprise data enrichment right with master data governance

4/2/24

Guide: Getting enterprise data modelling right with master data governance

4/2/24

Guide: Improving your data quality with master data governance

4/2/24

5 Tips for Driving a Centralized Data Management Strategy

3/18/24

What is Application Data Management and How Does It Differ From MDM?

3/18/24

How to Enable a Single Source of Truth with Master Data Management

2/20/24

Data Governance Trends 2025

2/7/24

What is Data Compliance? An Introductory Guide

2/6/24

NRF 2024 Recap: In the AI era, better data can make all the difference

1/19/24

How to Build a Master Data Management Strategy

1/18/24

How to Choose the Right Master Data Management Solution

1/15/24

Building Supply Chain Resilience: Strategies & Examples

12/19/23

Shedding Light on Climate Accountability and Traceability in Retail

11/29/23

What is Smart Manufacturing and Why Does it Matter?

10/11/23

Future Proof Your Retail Business with Composable Commerce

10/9/23

5 Common Reasons Why Manufacturers Fail at Digital Transformation

10/5/23

How to Digitally Transform a Restaurant Chain

9/29/23

Three Benefits of Moving to Headless Commerce and the Role of a Modern PIM

9/14/23

12 Steps to a Successful Omnichannel and Unified Commerce

7/6/23

CGF Global Summit 2023: Unlock Sustainable Growth With Collaboration and Innovation

7/5/23

Navigating the Current Challenges of Supply Chain Management

6/28/23

Product Data Management during Mergers and Acquisitions

4/6/23

A Complete Master Data Management Glossary

3/14/23

4 Ways to Reduce Ecommerce Returns

3/8/23

Asset Data Governance is Central for Asset Management

3/1/23

4 Common Master Data Management Implementation Styles

2/21/23

How to Leverage Internet of Things with Master Data Management

2/14/23

Manufacturing Trends and Insights in 2025

2/14/23

Sustainability in Retail Needs Governed Data

2/13/23

NRF 2023: Retail Turns to AI and Automation to Increase Efficiencies

1/20/23

5 Key Manufacturing Challenges in 2023

1/16/23

A Quick Guide to Golden Customer Records in Master Data Management

1/9/23

Innovation in Retail

1/4/23

Life Cycle Assessment Scoring for Food Products

11/21/22

Retail of the Future

11/14/22

Omnichannel Strategies for Retail

11/7/22

Hyper-Personalized Customer Experiences Need Multidomain MDM

11/5/22

What is Omnichannel Retailing and What is the Role of Data Management?

10/25/22

Most Common ISO Standards in the Manufacturing Industry

10/18/22

How to Get Started with Master Data Management: 5 Steps to Consider

10/17/22

What is Supply Chain Analytics and Why It's Important

10/12/22

What is Data Quality and Why It's Important

10/12/22

An Introductory Guide: What is Data Intelligence?

10/1/22

Revolutionizing Manufacturing: 5 Must-Have SaaS Systems for Success

9/15/22

An Introductory Guide to Supplier Compliance

9/7/22

Digital Transformation in the Manufacturing Industry

8/25/22

Master Data Management Framework: Get Set for Success

8/17/22

Discover the Value of Your Data: Master Data Management KPIs & Metrics

8/15/22

Supplier Self-Service: Everything You Need to Know

6/15/22

Omnichannel vs. Multichannel: What’s the Difference?

6/14/22

Create a Culture of Data Transparency - Begin with a Solid Foundation

6/10/22

The 5 Biggest Retail Trends for 2023-2025

5/31/22

What is a Location Intelligence?

5/31/22

Omnichannel Customer Experience: The Ultimate Guide

5/30/22

Location Analytics – All You Need to Know

5/26/22

Omnichannel Commerce: Creating a Seamless Shopping Experience

5/24/22

Top 4 Data Management Trends in the Insurance Industry

5/11/22

What is Supply Chain Visibility and Why It's Important

5/1/22

The Ultimate Guide to Data Transparency

4/21/22

How Manufacturers Can Shift to Product as a Service Offerings

4/20/22

How to Check Your Enterprise Data Foundation

4/16/22

An Introductory Guide to Manufacturing Compliance

4/14/22

Multidomain MDM vs. Multiple Domain MDM

3/31/22

How to Build a Successful Data Governance Strategy

3/23/22

What is Unified Commerce? Key Advantages & Best Practices

3/22/22

How to Choose the Right Data Quality Tool?

3/22/22

What is a Data Domain? Meaning & Examples

3/21/22

6 Best Practices for Data Governance

3/17/22

5 Advantages of a Master Data Management System

3/16/22

A Unified Customer View: What Is It and Why You Need It

3/9/22

Supply Chain Challenges in the CPG Industry

2/24/22

The Best Data Governance Tools You Need to Know About

2/17/22

Top 5 Most Common Data Quality Issues

2/14/22

What Is Synthetic Data and Why It Needs Master Data Management

2/10/22

What is Cloud Master Data Management?

2/8/22

How to Implement Data Governance

2/7/22

Build vs. Buy Master Data Management Software

1/28/22

Why is Data Governance Important?

1/27/22

Five Reasons Your Data Governance Initiative Could Fail

1/24/22

How to Turn Your Data Silos Into Zones of Insight

1/21/22

How to Improve Supplier Experience Management

1/16/22

​​How to Improve Supplier Onboarding

1/16/22

What is a Data Quality Framework?

1/11/22

How to Measure the ROI of Master Data Management

1/11/22

What is Manufacturing-as-a-Service (MaaS)?

1/7/22

The Ultimate Guide to Building a Data Governance Framework

1/4/22

Master Data Management Tools - and Why You Need Them

12/20/21

The Dynamic Duo of Data Security and Data Governance

12/20/21

How to Choose the Right Supplier Management Solution

12/20/21

How Data Transparency Enables Sustainable Retailing

12/6/21

What is Supplier Performance Management?

12/1/21

What is Party Data? All You Need to Know About Party Data Management

11/28/21

How to Create a Marketing Center of Excellence

11/14/21

The Complete Guide: How to Get a 360° Customer View

11/7/21

How Location Data Adds Value to Master Data Projects

10/29/21

How Marketers Should Prepare for the 2023 Holiday Shopping Season

10/26/21

What is Supplier Lifecycle Management?

10/19/21

What is a Data Mesh? A Simple Introduction

10/15/21

10 Signs You Need a Master Data Management Platform

9/2/21

What Vendor Data Is and Why It Matters to Manufacturers

8/31/21

3 Reasons High-Quality Supplier Data Can Benefit Any Organization

8/25/21

4 Trends in the Automotive Industry

8/11/21

What is Reference Data and Reference Data Management?

8/9/21

What Obstacles Are Impacting the Global Retail Recovery?

8/2/21

GDPR as a Catalyst for Effective Data Governance

7/25/21

All You Need to Know About Supplier Information Management

7/21/21

Welcome to the Decade of Transparency

5/26/21

How to Become a Customer-Obsessed Brand

5/12/21

How to Create a Master Data Management Roadmap in Five Steps

4/27/21

What is a Data Catalog? Definition and Benefits

4/13/21

How to Improve the Retail Customer Experience with Data Management

4/8/21

Business Intelligence and Analytics: What's the Difference?

3/25/21

Spending too much on Big Data? Try Small Data and MDM

3/24/21

What is a Data Lake? Everything You Need to Know

3/21/21

How to Extract More Value from Your Data

3/17/21

Are you making decisions based on bad HCO/HCP information?

2/24/21

Why Master Data Cleansing is Important to CPG Brands

1/20/21

CRM 2.0 – It All Starts With Master Data Management

12/19/20

5 Trends in Telecom that Rely on Transparency of Master Data

12/15/20

10 Data Management Trends in Financial Services

11/19/20

Seasonal Marketing Campaigns: What Is It and Why Is It Important?

11/8/20

What Is a Data Fabric and Why Do You Need It?

10/29/20

Transparent Product Information in Pharmaceutical Manufacturing

10/14/20

How to Improve Back-End Systems Using Master Data Management

9/19/20

8 Benefits of Transparent Product Information for Medical Devices

9/1/20

How Retailers Can Increase Online Sales in 2023

8/23/20

Master Data Management (MDM) & Big Data

8/14/20

Key Benefits of Knowing Your Customers

8/9/20

Women in Master Data: Kelly Amavisca, Ferguson

8/5/20

Customer Data in Corporate Banking Reveal New Opportunities

7/21/20

How to Analyze Customer Data With Customer Master Data Management

7/21/20

How to Improve Your 2023 Black Friday Sales in 5 Steps

7/18/20

4 Ways Product Information Management (PIM) Improves the Customer Experience

7/18/20

How to Estimate the ROI of Your Customer Data

7/1/20

Women in Master Data: Rebecca Chamberlain, M&S

6/24/20

How to Personalise Insurance Solutions with MDM

6/17/20

How to Democratize Your Data

6/3/20

How to Get Buy-In for a Master Data Management Solution

5/25/20

How CPG Brands Manage the Impact of Covid-19 in a Post-Pandemic World

5/18/20

5 Steps to Improve Your Data Syndication

5/7/20

Marketing Data Quality: Why Is It Important and How to Get Started

3/26/20

Panic Buying: Navigating Long-term Implications and Uncertainty

3/24/20

Women in Master Data: Ditte Brix, IMPACT

2/20/20

Get More Value From Your CRM With Customer Master Data Management

2/17/20

Women in Master Data: Nagashree Devadas, Stibo Systems

2/4/20

How to Create Direct-to-Consumer (D2C) Success for CPG Brands

1/3/20

Women in Master Data: Anna Schéle, Ahlsell

10/25/19

Women in Master Data: Morgan Lawrence, Infoverity

9/26/19

Women in Master Data: Sara Friberg, Acando (Part of CGI)

9/13/19

Improving Product Setup Processes Enhances Superior Experiences

8/21/19

How to Improve Your Product's Time to Market With PDX Syndication

7/18/19

8 Tips For Pricing Automation In The Aftermarket

6/1/19

How to Drive Innovation With Master Data Management

3/15/19

Discover PDX Syndication to Launch New Products with Speed

2/27/19

How to Benefit from Product Data Management

2/20/19