Stibo Systems - The Master Data Management Company

Best-of-Breed Master Data Management Platform, STEP, Chosen as the Foundational Technology to Accelerate Growth of Australian Retailer

Sydney, Australia, June 21, 2017 – Stibo Systems, the global leader in multidomain Master Data Management (MDM) solutions, today announced that City Beach, one of Australia’s most iconic retail brands, has chosen its STEP Trailblazer MDM solution to help meet City Beach’s business needs, as the youth fashion retailer speeds up its growth online.

Stibo Systems will be delivering a key foundation piece of City Beach’s digital transformation journey by onboarding item data, enriching this information and pushing it out to online channels, affiliates and a large range of shopping channels such as Google Shopping, Bing Merchant Centre, eBay and many others.

By implementing the STEP solution, the retailer will attain a fast and efficient business process to set up items for many sales channels in a single streamlined effort.

Established in Brisbane in 1985, City Beach has grown from just one store to an Australia-wide network of more than 60 locations. Today, City Beach offers a massive range of styles from over 300 brands that reflect the constantly evolving trends of the youth lifestyle market. The company has recently seen exponential growth in the new digital marketplace.

“We carefully reviewed a range of solutions in the information management space,” says Anita Dorwald, Chief Operating Officer, City Beach Australia: “The Stibo Systems solution and the Stibo team stood out. Ease of configuration, speed of implementation and an unparalleled industry vertical expertise were key drivers for our choice.”

“City Beach is a local Australian retailer with bold plans and the expertise to deliver on those plans. Our local team is extremely proud to be chosen as an essential part of the City Beach future,” says Willem Van Dijk, Managing Director, Stibo Systems Australia: “We look forward to helping City Beach create a digital business core of operational data that can support their ongoing digital journey.”

About Stibo Systems

Stibo Systems believes the future of business requires a Digital Business Core™ of operational data that is continuously shaped and delivered to where it can produce superior business outcomes. Stibo Systems is the driving force behind hundreds of forward-thinking companies around the world who have unlocked the full value of their information. Embracing a business-first mindset, Stibo Systems powers business users to act with confidence in their data, adapt quickly to changing market conditions and go beyond to anticipate what’s next. Stibo Systems is a privately held subsidiary of the Stibo A/S group, originally founded in 1794. Its corporate headquarters is located in Aarhus, Denmark. For more information, visit

For more information, please contact: 
Katherine Hahn 
Public Relations Manager 

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