Stibo Systems - The Master Data Management Company

Hamburg/Karlsruhe, Germany, 02 March 2017. Stibo Systems, the market-leading provider of multidomain Master Data Management solutions, will this year oversee the transition of data management for 25,000 products at Carl Roth GmbH + Co. KG to a central platform. Founded in 1879, Carl Roth is a wholesaler for laboratory equipment, life science products and chemicals.

The company opted for the enterprise-grade Master Data Management platform, STEP Trailblazer, from Stibo Systems because it was the most flexible and adaptable solution on the market. In particular, Carl Roth was impressed with the multichannel publishing and other comprehensive capabilities offered by the print module; every year the firm produces a hefty three-kilogram catalogue detailing its 25,000 products in five different languages. The opportunity to manage master data with just a few staff via a single multidomain platform was also a huge benefit. Doing away with additional software will further increase efficiency. The implementation is being carried out with local partner POET.

Carl Roth quote:
“With STEP Trailblazer, we have opted for high-performance software that allows all product data, from different sources, to be managed centrally and fed into various output channels. We see this investment as putting us in an extremely strong position for future developments. Together with Stibo Systems and our local partner POET, we are looking forward to a successful project.”
- Tobias Baur, Project Manager, Carl Roth GmbH + Co. KG.

POET quote:
“We are excited to support the implementation of STEP Trailblazer at Carl Roth and lend the wholesaler the experience that comes from a comprehensive e-commerce solution portfolio. With 20 years of expertise in MDM and PIM solutions, and thanks to our proximity to Carl Roth, we are confident the collaboration will be a success.”
- Gerlinde Wiest-Gümbel, Managing Partner, POET GmbH.

Stibo Systems quote:
“We are extremely proud that Carl Roth has opted to use STEP as its central platform for their master data management initiative – an option only available from a solution with the flexibility, scalability and power that companies need to successfully manage their information supply chain.”
- Mikael Lyngsø, CEO Stibo Systems.

About Carl Roth GmbH + Co. KG

Established as a grocer's-paint supplier's-chemist's-store at Karlsruhe in 1879, 
Carl Roth GmbH + Co. KG today supplies labware, selected life science products and chemicals to businesses, laboratories and scientific institutions. The company has its head offices in Karlsruhe. CARL ROTH is renowned for the excellent quality of its products, its extensive product range and the special customer service it provides, including expert consultation, fair prices and short delivery times. Its product range includes more than 25,000 articles. The wholesaler stocks 96 percent of the articles in its product range at its Karlsruhe warehouse, allowing a delivery time of just 24 hours to customers in Germany. The company has 230 employees. In 2013 Carl Roth opened a new logistics centre with an automatic small parts warehouse in the Karlsruhe-Rheinhafen industrial estate. The extension to the existing chemicals warehouse became necessary due the ongoing growth of the mail-order business and rising customer demand. Abroad, Carl Roth has established five subsidiaries and 25 foreign agencies.

About Poet GmbH

With more than 100 employees at its sites in Karlsruhe and Alexandria, Poet as been among the leading experts in e-commerce for more than 20 years. A a full-service provider for purchasing and sales processes, Poet – a Stibo Systems, SAP and SAP Hybris Gold Partner – effectively and efficiently implements projects based on market-leading solutions for product information management and e-commerce. The company has impressed more than 100 companies from across industry, retail and the public sector – including ABB, Airbus, adidas, Cornelsen, Daimler, Freie Universität Berlin, Merck, the Federal Environment Ageny, the Senate of Berlin and ThyssenKrupp. Find out more at

About Stibo Systems 

Stibo Systems is the global leader in multidomain Master Data Management (MDM) solutions. Industry leaders rely on Stibo Systems to provide cross-channel consistency by linking product and customer data, suppliers and other organizational assets. This enables businesses to make more effective decisions, improve sales and build shareholder value. During the last 30 years, Stibo Systems has helped hundreds of companies to develop a trusted source of operational information. A privately held subsidiary of the Stibo A/S group, which was originally founded in 1794, Stibo Systems' corporate headquarters is located in Aarhus, Denmark. For more information, visit

For more information, please contact: 
Katherine Hahn 
Public Relations Manager 

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