Stibo Systems - The Master Data Management Company

Aarhus, Denmark, November 15, 2017 – With the importance of effective data management steadily rising, NGK Spark Plugs has set out to optimize its global product data flow. To achieve optimum results, NGK, the leading manufacturer of spark plugs and lambda sensors, has teamed up with Stibo Systems, the global leader in Business-first Master Data Management (MDM)™ solutions. This partnership will see the ignition and sensor specialist implement Stibo Systems’ award-winning MDM solution on a global scale.

As a world-renowned company with a constantly growing product range, NGK strives for excellence in all of its business areas. This not only implies providing customers around the globe with reliable, up-to-date information, but also properly managing and enhancing data for fast access and high efficiency. With the introduction of the MDM solution, NGK will significantly improve the quality and efficiency of creating and maintaining its product portfolio.

The search for the right Master Data Management supplier required an industry expert with special knowledge. Stibo Systems was chosen as the best partner for NGK based on, among other aspects, its extensive experience in the automotive industry and its global presence.

Implementing Stibo Systems’ solution will benefit NGK in a number of ways. Not only will it enable the company to improve data quality, but it will also provide trusted data to all sales channels worldwide, and in different master data formats required for each region in accordance with industry standards and systems.

“Every day we are handling huge amounts of products and their associated data, and the complexity only grows as the selection of vehicles and their spare parts grow. For our customer, it’s crucial they get the exact right spare parts delivered at the right time and at the right place. And here, we are convinced that Stibo Systems’ product master data management solution will make a great difference in improving the customer experience and the workflow associated with delivering it,” explains David Loy, Marketing Director Aftermarket EMEA for NGK Spark Plugs.

“NGK is on an exciting journey, and we are proud to be chosen as an important part of their future. As the overall complexity of automotive industry continues to grow exponentially, it is critical NGK has timely and accurate product data to satisfy their customer’s needs,” said Mikael Lyngsø, CEO, Stibo Systems. “We look forward to enabling NGK to create a Digital Business Core™ of key data that can help grow their business further.”

About NGK Spark Plug

NGK Spark Plug is one of the leading automotive suppliers. Specialised in the fields of ignition and sensor technology, the company supplies customers in Original Equipment and Aftermarket across the globe. Its product portfolio comprises spark plugs, glow plugs, ignition coils and ignition leads under the brand NGK Ignition Parts as well as mass air flow and manifold absolute pressure sensors, lambda sensors, exhaust gas temperature sensors and NOx sensors under the brand NTK Vehicle Electronics. The Company runs production plants and sales organisations all over the world. With a total of 13,000 employees, it generates an annual turnover of around 2.7 billion euros. NGK is represented on all continents and has 43 group companies, 24 production plants and 5 technical centres. For more information, visit

About Stibo Systems

Stibo Systems believes the future of business requires a Digital Business Core™ of operational data that is continuously shaped and delivered to produce superior business outcomes. Stibo Systems is the driving force behind hundreds of forward-thinking companies around the world who have unlocked the full value of their information; empowering business users to act with confidence in their data, adapt quickly to changing market conditions and go beyond to anticipate what’s next. Stibo Systems is a privately held subsidiary of the Stibo A/S group, originally founded in 1794. Its corporate headquarters is located in Aarhus, Denmark. For more information, visit

For more information, please contact: 
Katherine Hahn 
Public Relations Manager 

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