Aarhus, Denmark, May 23, 2022 – Grupo RFP, a leading Mexican pharmaceutical company, has chosen Stibo Systems Multidomain Master Data Management (MDM) solution to boost its omnichannel strategy and enhance the pharmaceutical customer experience in Mexico.
Since its consolidation in 2016, Grupo RFP has increased its coverage, scope and positioning with the aim of improving the customer experience that assists pharmacies in the Mexican market. With that consolidation came a challenge: the need to unify formats, brands, prices and attributes of products to accelerate its time to market across all sales channels. Grupo RFP also needed to relate the products and their availability to the existing pharmacies to improve the consumer experience.
"At that point, we knew it would take considerable time and resources to try to consolidate product catalogs with more than 44,000 different SKUs," said Alejandro Oropeza, IT Director of Grupo RFP.
Grupo RFP chose Stibo Systems Multidomain MDM solution for its centralized data governance, which allows product information to be standardized and managed across all pharmacies and channels. In addition, the solution enables Grupo RFP to relate each product to the different pharmacies and their points of sale, driving improvements in the customer experience.
Working with Stibo Systems presents a new advantage for the organization, opening up the possibility of managing all digital attributes and product assets (such as images and documents) and their availability in real time.
"Multidomain MDM does more than give Grupo RFP control of all product information and attributes," said Ernesto Serrano, Executive Vice President of Stibo Systems. "The solution also functions as a springboard to new channels and initiatives, such as ecommerce, marketplace, last-mile applications, Google shopping and other solutions to succeed in the pharmaceutical market."