Customer Experience Data Cloud

Consent Management and Data Privacy

Manage consent, respond to data requests and support compliance in a controlled way. Confidently manage data privacy regulatory aspects of your customers’ data in a single place.

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Take back the initiative around customer consent

Data privacy regulations are becoming increasingly complex. It's hard to keep up with the latest requirements and handle customer data responsibly. You need to capture and manage consent, respond to data requests and protect customer information.

You also need to maintain a positive customer experience and avoid the risk of fines and reputational damage. This can be a daunting task, especially when customer data is spread across multiple systems and departments. But there are effective tools for all this.

Total control over every aspect of compliance – in one place

Consent Management and Data Privacy, part of Customer Experience Data Cloud, is a cloud service that simplifies consent management, allowing you to capture, track and manage customer consent across all channels and interactions.

Make compliance easier

Actively manage customer consent and data to live up to GDPR, CCPA and other data privacy laws. Get all the tools and features you need to capture, track and manage consent across channels and stay compliant with evolving regulations.

Earn customers’ trust

Show your customers you're serious about protecting their data. Be transparent about how you use and share their information, provide easy-to-understand policies, and offer responsive support for any data privacy concerns.

Raise the quality of data

By effectively managing consent and preferences, you ensure the customer data stays accurate, consistent and of high quality. In a single platform, you can cleanse, standardize and enrich data.

Make operations smoother

Use efficient consent management and data privacy tools to streamline your operations and processes. Automate consent capture, data subject access requests and other tasks. Turn manual work down – and productivity up.

Build superb customer experiences

Create personalized experiences your customers will love, while respecting their privacy. Manage consent to ensure every interaction is wanted and compliant, leading to happy, engaged customers.

Enable strong data governance

When you manage consent and data privacy in one, central location, you take data governance to a whole new dimension. Manage consent, data privacy policies and data subject access requests in one platform and have total control and oversight of your data.

Feel the power of the Customer Experience Data Cloud

Make consent management a natural part of your existing workflows and systems. Use intuitive features, designed to connect with your CRM, marketing automation tools and other applications.