BUSINESS PARTNER RELATIONSHIPS

See your entire business network more clearly

Business Partner Relationships maps and manages relationships between accounts, contacts, and intermediaries. Create a single source of truth for business partner master data and get a clear understanding of how business partners connect across the business.

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The benefits of Business Partner Relationships

Find new revenue opportunities
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Use relationship patterns across connected accounts, contact persons, and divisions to identify new sales potential and support more targeted commercial action.
Understand complex business partner relationships more clearly
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Map accounts, contacts, intermediaries, and connected entities into a clearer relationship view, so teams can understand how the business network fits together.
Improve relationship management across accounts and hierarchies
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Give teams better visibility into reporting structures, partner functions, influence patterns, and decision flows so they can manage accounts with more context.
Break down silos across teams and processes
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Create shared relationship insight that helps sales, service, procurement, and marketing coordinate more effectively around the same business partner reality.
Make better decisions with trusted relationship data
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Build decisions on a clearer, governed view of the business network so account planning, segmentation, and reporting reflect actual structures and connections.
Support AI and analytics with governed relationship context
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Provide downstream analytics, automation, copilots, and AI-driven workflows with governed, connected business partner data and relationship context they can use more reliably.

What’s included in Business Partner Relationships

Interactive relationship mapping and exploration
Navigate business relationships using diagrams and category organization, then click into entities and contact relationships to explore complete information and relevant context.
Hierarchy and network views
Switch between hierarchical trees, network graphs, or matrix layouts to explore different relationship structures and views of the business network.
Business partner relationship categories
Distinguish relationship types through visual categories, color coding, icons, and interactive elements that reveal more context as users explore.
Governed business partner master data foundation
Use the broader Business Partner Data Cloud foundation of trusted, governed business partner data to keep relationship insight accurate, explainable, and reusable across systems.
Data quality and synchronization support
Keep relationship views aligned with the underlying business partner record by relying on shared data quality, governance, and synchronization capabilities in Business Partner Data Cloud.
Access controls and business visibility
Support secure, role-appropriate visibility into the business network while helping different teams work from the same trusted relationship understanding.

How Business Partner Relationships works

Business Partner Relationships is part of Business Partner Data Cloud, and it turns fragmented relationship data into a clearer, governed view of your business network. It helps teams connect accounts, contacts, intermediaries, and hierarchies, improving their ability to navigate relationship complexity with more confidence.

1. Ingest and connect business partner data

Bring in account, contact, legal entity, and related partner data from ERP, CRM, finance, operations, and other source systems.

2. Cleanse, standardize, and resolve records

Match, deduplicate, and resolve fragmented business partner records into trusted master records across accounts, legal entities, and contacts.

3. Add relationship and hierarchy context

Model and manage the relationships, hierarchies, intermediaries, and organizational structures that help explain how accounts and partners connect.

4. Govern and maintain relationship data

Apply governance rules, stewardship processes, and controls so relationship insight stays trusted, traceable, and fit for operational use.

5. Share relationship insight across the business

Make governed relationship data available to the teams, processes, analytics environments, and downstream systems that depend on a clearer view of the business network.

Business Partner Relationships in action

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Scania built a global, governed business partner data foundation

• Connected 58 markets with over 1.7 million golden records

• Reduced administrative costs

• Improved data synchronization

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Husqvarna Group unified business partner data across 130 markets

• Unified data across 130 markets

• Integrated 100 applications

• Improved data accuracy by 90%

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Rituals Cosmetics linked domains on one platform for better insight

• Used multidomain MDM to centralize information

• Linked customer data with other domains on a single platform

• Fueled growth built on a trusted data source

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Business Partner Relationships FAQ

What is Business Partner Relationships?

Business Partner Relationships is a cloud service within Business Partner Data Cloud that maps and manages relationships between accounts, contacts, and intermediaries so organizations can see and use their business network more clearly.

Why is relationship visibility important in B2B?

In B2B environments, accounts, contacts, hierarchies, and intermediaries often span multiple systems and geographies. Without a clearer relationship view, teams struggle to see the full picture and make confident, cross-functional decisions.

What kinds of relationships can Business Partner Relationships help manage?

Business Partner Relationships supports accounts, contacts, and intermediaries, along with reporting structures, partner functions, influence patterns, and decision flows within accounts.

How does Business Partner Relationships help teams work more effectively?

It gives sales, service, procurement, and marketing shared visibility into the same business network so they can coordinate around more complete and trusted relationship insight.

How does Business Partner Relationships support compliance and governance?

Business Partner Data Cloud provides stronger governance, visibility, traceability, privacy controls, and compliance. Business Partner Relationships relies on this foundation to keep relationship insights trusted and usable across the business.

How does Business Partner Relationships support analytics and AI initiatives?

Business Partner Data Cloud supports analytics and AI initiatives by providing governed, connected, trustworthy business partner data that downstream systems can use more reliably. Business Partner Relationships adds relationship and hierarchy context that can make those downstream insights more meaningful.

Ready for a clearer view of your entire business network?

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