PMDM, PIM
Business Partner Data Cloud

Understand Complex Business Partner Relationships

Map and manage relationships between accounts, contacts and intermediaries to see your entire business network clearly.

Make better decisions through relationship clarity

The B2B landscape is complex. And understanding connections between accounts, partners and intermediaries becomes more challenging each day. Multiple systems store different versions of relationship data, making it hard to see the full picture.

Business Partner Relationships cuts through this complexity by creating a single source of truth for your business network, helping you spot growth opportunities, manage accounts effectively and make strategic decisions based on accurate relationship insights.

Bringing order to leading brands’ partnerships
 

Get more value from your business network

Take control of your business network and account hierarchies with Business Partner Relationships, part of Business Partner Data Cloud, to find new opportunities and work more efficiently across teams.
Navigate complex networks

Navigate complex networks

See and understand how your business relationships connect, revealing reporting structures, influence patterns and decision flows within your accounts.
Find revenue opportunities

Find revenue opportunities

Spot new sales potential by analyzing relationship patterns between connected accounts and divisions across your network.
Break down silos

Break down silos

Connect your departments through shared relationship insights, leading to better coordination in sales, service and marketing.
Target with precision

Target with precision

Create focused campaigns by grouping accounts based on their relationships and characteristics that matter to your business.
 

Experience the full power of Business Partner Data Cloud

Put your business network to work with these powerful relationship management capabilities.
 
 

READY TO SEE MORE?

Let's talk about how master data management can drive growth, efficiency and transformation in your business.
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