Solution

Business Partner Data Cloud

Name: Turn B2B customer data into your most powerful commercial asset
Uploaded: 2025-09-30T12:00:00+00:00
Duration: 59 s
Description: Build stronger, more profitable customer relationships. With Stibo Systems’ Business Partner Data Cloud, gain a single trusted, AI-powered view of your B2B customers and turn fragmented records into clear, actionable insights.

Onboard, clean and unify business partner data into a single view, enabling you to simplify complex account management, improve regulatory compliance and increase operational efficiency.

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Bring order and simplicity to your business partnerships

When you have many business partners, your relationships involve a significant amount of data – data that is spread out across many systems. It becomes fragmented, inaccurate, inconsistent – and perhaps even a legal liability.

But by consolidating, cleaning and unifying all that information in the Business Partner Data Cloud, your operations run smoother, you make better decisions, you see new opportunities and compliance becomes a whole lot easier.

Turn B2B customer data into your most powerful commercial asset

Build stronger, more profitable customer relationships. With Stibo Systems’ Business Partner Data Cloud, gain a single trusted, AI-powered view of your B2B customers and turn fragmented records into clear, actionable insights.

Simplify your MDM vendor selection

Which MDM solution will drive your success? Access detailed vendor rankings and exclusive insights in the ISG Buyers Guide™ for Master Data Management.

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Empower your team with actionable and trustworthy data about your business partners

Accurate enterprise customer data

Resolve data quality issues caused by poor data hygiene, faulty data entry and inconsistent, duplicate and unverified customer data. Gain a unified view of business partners’ legal entities and contacts by using AI-powered matching services to ensure accurate, complete customer profiles for use across the enterprise.

Compliance and risk mitigation

Store and use business partner data ethically and responsibly and avoid financial and reputational risk by adhering to strict legal requirements. Implement governance processes to support personal data privacy, ethical data handling, Know Your Customer (KYC) and other regulatory obligations.

Analysis capabilities with connected data

Gain meaningful information about your business partners by making connections across data domains and properly analyzing information. Link customer, location and product data to gain actionable insights and deliver optimal experiences.

Improved operational efficiency

Unify overlapping business partner data across hundreds of ERPs, CRMs and other platforms to enable reliable reporting, optimal decision making, sales territory management, streamlined operations and profitable client relationships.

Solution sheet

Get all the essentials in a single, downloadable sheet

We have summarized, in a single document, all the basic information you need in order to understand the Business Partner Data Cloud. Grab it now, share it with your colleagues and save it for later. A simple, time-saving, three-pager.

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Unlock the true potential of robust customer data management

Business Partner Data Cloud is a modern, flexible solution that seamlessly integrates the following customer data cloud services, enabling you to build strong and profitable relationships with your clients.

Single customer view

Eliminate duplicate, inconsistent customer records and power complex account management.

Firmographic enrichment

Incorporate D&B data for enriched client insights and financial risk assessment and compliance.

Business partner relationships

Understand complex account and contact relationships and organizational hierarchies and transform to the SAP data model.

Business Partner Data Cloud FAQs

What is Business Partner Data Cloud, and why is it a must-have for B2B organizations?

Business Partner Data Cloud is our AI-powered master data solution built specifically for the complexities of the B2B landscape. It provides a single, trusted view of business partner, account and contact data. This view allows enterprise organizations to simplify onboarding, unify records and manage intricate account hierarchies across systems.

The Business Partner Data Cloud addresses the following challenges:

Fragmented customer records
Complex organization details and contacts
Multi-role relationships
Alternate company hierarchies for reporting
Onboarding inefficiencies
Data misalignment across enterprise applications
Compliance requirements (like KYC and GDPR)

It’s a purpose-built master data solution for B2B organizations. It helps you manage complex business partner or customer accounts, hierarchies and indirect sales relationships — this helps optimize sales operations, customer engagement, compliance and risk management.

What core capabilities does the Business Partner Data Cloud deliver?

Data unification: Consolidates and integrates data from multiple sources (like ERP, CRM and BI) to create a unified understanding of customers, accounts and contacts. Advanced matching, deduplication and hierarchy management are core.
Data hygiene: Cleanses, validates and enriches customer records, ensuring accuracy, completeness and up-to-date information. Proactive monitoring and anomaly detection are built in.
Compliance: Supports KYC, AML, GDPR and other regulatory requirements by managing personal data responsibly, maintaining audit trails and enforcing governance policies.
Enrichment: Integrates with trusted data sources (for example, Dun & Bradstreet) to supplement firmographic, financial and risk data — allowing for richer customer profiles and better segmentation.
Synchronization: Ensures business partner data remains consistent and accurate across all enterprise systems through bi-directional synchronization and real-time updates.

What are the top business benefits of Business Partner Data Cloud?

The Business Partner Data Cloud is a powerful master data management solution that benefits organizations in a few ways, including:

Increased efficiency: Streamlines onboarding, reduces manual data entry and automates workflows, leading to faster, more accurate customer setup and reduced operational costs.
Enhanced compliance: Centralizes governance, supports regulatory reporting and simplifies adherence to data privacy and security requirements.
Smarter decision-making: Provides a single source of truth, enabling data-driven decisions, improved forecasting and actionable insights for sales, marketing and finance.
Risk mitigation: Identifies and manages credit risk, business exposure and compliance risks through enriched, validated data and robust governance.

How does Business Partner Data Cloud fit into broader master data management (MDM)?

The Business Partner Data Cloud is an evolution of traditional customer MDM, specifically tailored for B2B. It goes beyond unifying customer data by offering a comprehensive framework for managing all aspects of business partner relationships, like:

Account hierarchies
Multiple contacts
Complex organizational structures

The Business Partner Data Cloud leverages AI and machine learning (ML) for automated data cleansing, enrichment and stewardship. This reduces manual effort and improves data quality.

What technical considerations should I address?

Integrations: Business Partner Data Cloud features an open API framework that supports seamless integration with middleware tools, and it can connect directly to applications like your ERP (SAP or S/4HANA), CRM (Salesforce), financial management and BI systems. This eliminates silios and delivers data consistency.
Scalability and flexibility: Designed for large, complex enterprises, our Business Partner Data Cloud supports multi-cloud environments, custom objects and evolving business requirements, scaling to tens of millions of records.
AI for MDM: Embedded AI/ML capabilities automate matching, deduplication and enrichment, supporting both AI for MDM (improving data quality) and MDM for AI (providing trustworthy data for analytics and AI initiatives).

What security and compliance features does Business Partner Data Cloud include?

Microsoft Azure provides enterprise-grade security for our SaaS MDM platform, making sure business partner data is protected through multi-layered defenses, encryption and continuous threat monitoring.
Azure complies with global standards — including ISO 27001, SOC 2 and PCI DSS — helping us maintain rigorous data integrity, privacy and regulatory alignment across complex, multi- domain environments.
Personal data privacy manages personal data in support of GDPR, CCPA and other industry regulations. It supports consent management, audit trails and data subject rights, like DSARs.
Governance centralizes data stewardship, enforces policies and provides workflow- driven approvals for onboarding and data changes — all through role-based access.
Auditability maintains full lineage and data change traceability, supporting regulatory and internal audit requirements.

What are some practical use cases for Business Partner Data Cloud?

Onboarding new partners: Centralizes and automates onboarding, reducing errors, accelerating time-to-value and ensuring compliance.
Consolidating accounts: Merges duplicate records, manages complex hierarchies and provides a single customer view for accurate reporting and analytics.
Regulatory reporting: Ensures data quality and completeness for accurate and timely regulatory submissions.
Indirect sales and channel management: Manages relationships with distributors, wholesalers and retailers, providing insight into indirect sales and optimizing trade promotions.
Credit risk assessment: Integrates firmographic and risk data to support credit decisions and exposure management.

How is the Business Partner DataCloud different from competitive products?

Purpose-built for B2B: Deep focus on B2B complexity, indirect channels and legal entity hierarchy management.
A unified, multidomain platform: All core capabilities and customer data services, all in one platform.
Native Salesforce integration: No need for third-party middleware for Salesforce Cloud.
AI-driven data quality: Embedded machine learning for match recommendations and data stewardship.
Proven delivery: Global references, scalable architecture and a long history of supporting large, complex enterprises.

What business partner pain points does Business Partner Data Cloud address?

Inconsistent and incomplete data: Centralized repository ensures data consistency and completeness.
Data silos: Breaks down silos by unifying data and providing a single source of truth.
Poor data quality: Cleansing, validation and enrichment improve reliability.
Onboarding challenges: Automates and standardizes onboarding, reducing errors.
Regulatory compliance: Enhances governance and security to meet requirements.

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