Stibo Systems - The Master Data Management Company

Aarhus, Denmark, June 23, 2021Stibo Systems, a global leader in multidomain Master Data Management (MDM) solutions, introduces a new version of their software: Stibo Systems Enterprise Platform (STEP) 10.2. “We are strengthening our true Software-as-a-Service MDM solution, making it even easier to do product onboarding and customer data enrichment,” says Bjarne G. Hald, Chief Technology Officer (CTO) of Stibo Systems.

Hald points out that “Stibo Systems are providing a pre-packaged Product Information Management solution which enables faster time to value. It supports speedy onboarding and showcasing of multiple product variants of the same base products with different specifications. Hence, companies within retail, manufacturing, CPG and hospitality can provide their customers with a great product experience”.

The Stibo Systems CTO comments that the process around Product Data Exchange is aimed at delivering more services, convenience, and speed for clients: “To be able to set up and exchange products quickly is crucial for many of our customers. The faster a product is set up, the faster it reaches the consumer, and the more revenue this generates. Our platform significantly shortens time to market, and provides an easy, automated method for delivering data, regardless of target channel.”

Hald also expects customers to appreciate that the latest software version comes with a direct connection to the up-to-date business database by Dun & Bradstreet, Direct+. “This enables our clients to enrich their customer and supplier master data with industry leading data to support sales, marketing, and analytics activities,” explains Bjarne G. Hald. “We have designed STEP as an open platform that offers out-of-the-box connectivity to our clients’ systems and internal and external applications to create rich and trusted data across channels,” he concludes.

About Stibo Systems
Stibo Systems, the master data management company, is the trusted enabler of data transparency. Our solutions are the driving force behind forward-thinking companies around the world that have unlocked the strategic value of their master data. We empower them to improve the customer experience, drive innovation and growth and create an essential foundation for digital transformation. This gives them the transparency they require and desire – a single, accurate view of their master data – so they can make informed decisions and achieve goals of scale, scope and ambition. Stibo Systems is a privately held subsidiary of the Stibo A/S group, founded in 1794, and is headquartered in Aarhus, Denmark. More at

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Katherine Hahn 
Public Relations Manager 

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