ADDRESS VALIDATION

Validate and standardize customer addresses in real time

Address Validation standardizes, validates, and enriches customer address data in real time — and at scale. With every address accurate and consistent, you can finally use them across systems to reduce duplication, failed deliveries, and poor customer insight.

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The benefits of Address Validation

Improve data quality at the point of entry
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Validate and standardize addresses in real time, so cleaner customer data enters your systems from the start.
Increase matching accuracy
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Improve identity resolution and reduce duplicate records with more accurate, standardized address data.
Reduce operational cost
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Cut the time and cost associated with failed deliveries, manual fixes, and inconsistent customer records.
Support better personalization and analytics
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Reinforce analytics, segmentation, and personalization with address data that is more complete and usable across systems.
Improve the customer experience
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Capture accurate address information faster to support smoother onboarding, better communications, and more reliable customer records.

What’s included in Address Validation

Global address validation and standardization
Verify and standardize address data so it is consistent and usable across regions and systems.
Real-time validation and autocomplete
Validate addresses as they are entered and help users complete addresses more accurately with real-time input support.
Batch validation for existing data
Validate and standardize existing address records in bulk to improve the quality of address data already stored across systems.
Geocoding enrichment
Add geolocation data to improve the usefulness of address records for matching, analytics, and downstream use cases.
Flexible provider integration
Integrate with address validation providers such as Loqate to fit existing data quality and validation workflows.
Workflow and system integrations
Connect address validation into the systems and processes that create and use customer data.

How Address Validation works

Within Customer Experience Data Cloud, Address Validation helps turn inconsistent address data into trusted, standardized records that improve matching, analytics, and customer data quality across systems.

1. Capture address data

Capture address information from forms, CRM systems, ERP systems, and other data-entry points.  

2. Validate against authoritative datasets

Check address data against trusted reference datasets to verify that it is accurate and complete.  

3. Standardize format and correct errors

Normalize address formatting and correct inconsistencies, so data is easier to use across systems and workflows.  

4. Enrich with geolocation data

Add geolocation context to make address records more useful for analytics, segmentation, and downstream applications.  

5. Store and synchronize across systems

Store validated address data and synchronize it across connected systems, so teams work from the same standardized records.

Address Validation in action

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Clarins unified customer data and cleaned duplicate contact records

• Unified omnichannel customer data

• Cleaned, deduplicated, and merged contacts

• Improved the quality and integrity of customer information

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Oney reduced duplicates and improved customer data quality

• 90% reduction in duplicates

• >95% maintained data quality

• Improved customer views

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Bennet improved customer data accuracy and consistency across touchpoints

• Centralized and standardized customer information

• Created a more accurate customer view

• Improved operational efficiency

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Address Validation FAQ

What is address validation?

Address validation is the process of verifying, standardizing, and enriching address data so it is accurate, consistent, and usable across systems.  

Why is address validation important for customer data quality?

Address validation helps improve customer data quality by reducing inaccurate, incomplete, and inconsistent address records that can lead to duplicate records, failed deliveries, and weaker customer insight.

How does address validation improve matching?

Address validation improves matching by standardizing address data and making records more accurate and consistent, which helps identity resolution and reduces duplicate records.  

Can Address Validation support global addresses?

Yes. Address Validation includes global address validation and standardization to help organizations work with address data across regions and systems.

How does Address Validation integrate with CRM, ERP, and CDP systems?

Address Validation is designed to connect with CRM systems, ERP systems, customer data platforms (CDPs), and other applications where customer address data is captured, maintained, and used.

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