Atlanta, GA, May 24, 2017 – Stibo Systems, the global leader in Multidomain Master Data Management (MDM) solutions, today announced that Office Depot, Inc. (NASDAQ:ODP), the leading global provider of office products, services and solutions, has chosen Stibo Systems’ MDM platform, STEP Trailblazer, to fuel their digital transformation efforts. Using STEP, Office Depot will establish an MDM practice that will help bring its products to market faster by automating and streamlining the delivery of consistent and trusted product content across all touch points and channels.
Maintaining accurate, standardized product data across all channels is a priority, as consumers have learned to expect a seamless retail experience. Retailers are challenged managing thousands of vendors and millions of SKUs. Expanding assortments and the demand for personalization are placing additional emphasis on the need for centralized master data.
“The ability to consistently publish the most up-to-date product information, labeling data and digital assets is proving vital to maintaining brand consistency and consumer transparency,” said Sam Copeland, vice president of merchandising operations for Office Depot, Inc. “Using STEP, we can further strengthen our interactions with customers by ensuring brand consistency across all of our physical and digital channels.”
With an abundance of choices for what, when, where and how they buy, consumers are in control of the shopping process. To meet the expectations of today’s demanding consumer, retailers need a solid and trusted data foundation. MDM is critical to achieving a successful digital and omnichannel effort as it provides retailers with the superior and consistent product content necessary to support the growing number of sales and marketing channels.
“Retailers are constantly devising new strategies to remain competitive, and in this environment, informative and complete product information is instrumental in delivering a superior shopping experience,” said Andreas Lorenzen, President, Stibo Systems. “As the global leader in the office supply market, Office Depot understands that a good customer experience only occurs when an individual's experience matches their expectations across all touchpoints. Using STEP, they can create a single repository for all of their critical data and digital assets and publish this information across all online and offline channels to support their omni-channel brand management and to meet their customer’s needs.”