You probably focus on individual customers when you analyze data. But what about the families they're a part of? Include the dynamics and influences within a household, and you can personalize experiences and understand your customers better.
You might also discover new opportunities you didn't see before. Recognize and analyze household relationships and you will truly understand your customers and their needs. More effective marketing, stronger relationships and better results.
Go beyond individual customer records and understand your customer base at a deeper level by recognizing and analyzing household relationships. With Customer Experience Data Cloud, you can identify and link individuals living at the same address.
Analyze household dynamics, understand purchasing patterns and tailor your marketing efforts to the whole family unit. By understanding the relationships between household members, you can create more targeted and effective campaigns.
Understand your customers better by tracking their preferences and behaviors at the household level. Know their product preferences, purchase history and engagement patterns for the entire household – not just individual members.
Use this insight to personalize interactions, anticipate needs and create more relevant offers.
Analyze purchasing patterns, identify trends and understand the collective behavior of households. With Customer Experience Data Cloud, you have the data foundation to use household data to uncover valuable insights.
Make informed decisions about product development, marketing campaigns and customer segmentation. When you understand how households make purchasing decisions, you can tailor your offerings and marketing messages to better meet individual households’ needs.
Don’t just segment individual customers – target specific household segments with tailored marketing campaigns. With Customer Experience Data Cloud, you can group households based on shared characteristics, preferences and behaviors.
Give each household more relevant messages and offers. Your marketing becomes more effective, and you build strong relationships with entire families.
Communicate effectively with entire households, based on messages that are relevant and engaging for all members.
Customer Experience Data Cloud is the foundation for household-level communications, where you can coordinate messaging across different channels and avoid duplicate or conflicting communications. This is how you create a consistent and personalized experience for every member of the household.
Look after your marketing spend and improve efficiency by targeting households instead of just individuals. When you pinpoint the most valuable household segments, you can tailor your messaging to their specific needs – no more wasting resources on irrelevant or ineffective campaigns.
Focus on households to improve the return on your marketing investment and build stronger customer relationships.