Business Partner Data Cloud

Create a Single, Trusted View of Every Business Partner

Take charge of your business partner data. Unify your customer and partner accounts, clean them up and keep synchronized to work better together and get better results.

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Great partnerships start with a single, complete view of each partner

Business customers and accounts, intermediaries, referrers... you have a vast network of business partners. And information about each partner is inconsistent and spread out across your ERP, CRM, finance and other systems, each capturing different details.

But with Business Partner Data Cloud you can have a single, unified 360-degree view of your business partners that a modern B2B organization needs – all accounts consolidated and deduplicated. The ultimate foundation for profitable partnerships.

Get more from every business partner relationship

Single Customer View, part of Business Partner Experience Data Cloud, is a foundational cloud service that provides the complete picture of the businesses you are working with. You get one clear picture of each of them, with all information consistent and accurate.

Enhance relationship management

Map and understand your business partners in one view. See their roles, connections, and relationships clearly to deliver personalized interactions and offerings that match their unique needs and preferences.

Centralize and streamline onboarding

Make it simpler to bring new business partners on board. Instead of error-prone manual processes, use a central platform to collect and organize information with a standardized and enforced process. Save time and effort on every single onboarding.

Reduce risk and stay compliant

By having complete visibility, you can more easily detect and address potential issues such as credit risks or compliance breaches before they escalate.

Make better partnership decisions

Access to a single source of truth sets you up for more profitable relationships through accurate analytics, reporting and demand-planning. With consistent data, you can uncover trends, forecast future needs and make informed strategic decisions.

Experience the full power of Business Partner Data Cloud

Have the tools and features you need to create a single, trusted view of your business partners. Complete, accurate and enriched deduplicated profiles, business hierarchies, multiple contacts, relationships... all powerful features under one roof.