Business Partner Data Cloud

Create a Single, Trusted View of Every Business Partner

Take charge of your business partner data with a unified customer view. Merge, cleanse and synchronize your customer and partner accounts across touchpoints for easier teamwork and better results.

SYS_BPDC_Single-Trusted-View

Great partnerships start with a single, complete view of each partner

Business customers and accounts, intermediaries, referrers — your network of business partners is vast. And the data that describes each partner is likely siloed across ERP, CRM, finance and other core systems. What’s more, each data silo captures different data attributes, limiting your ability to manage partner relationships effectively and make confident, cross-functional decisions.

 

With Business Partner Data Cloud you get a single, unified 360-degree view of each business partner that’s consolidated, deduplicated and governed — ready to serve as the foundation for stronger, more profitable partnerships.

We bring order to leading brands’ partnerships

Customer: Coloplast logo
Customer: Manitou Group logo
Customer: Estee Lauder logo
Customer: SIPLEC logo

Get more from every business partner relationship

Single Customer View is a foundational cloud service within Business Partner Experience Data Cloud that provides a complete picture of every business you work with — going beyond what a typical customer data platform offers to handle the true complexity of B2B relationships. No more piecing together partner data from different sources and systems. Just consistent, trusted data, right where you need it.

Improve relationship management
icon relationship management
Map and understand your business partners in one view. See their roles, connections, and relationships clearly to deliver personalized experiences and interactions, along with offerings that genuinely match their evolving needs and preferences.
Centralize and streamline onboarding
icon streamline onboarding
Make it easier to bring new business partners on board. Replace error-prone manual processes with a centralized platform that standardizes and enforces how partner data is captured and managed — saving time and effort across different departments, from customer support to sales and finance.
Reduce risk and stay compliant
icon stay compliant
When you have complete visibility across your partner data, potential issues — credit risks, compliance gaps, data privacy concerns, data inconsistencies — are much easier to catch before they turn into bigger problems. With built-in support for GDPR and other key requirements, compliance becomes an essential part of the process.
Make better partnership decisions
icon partnership decisions
A single source of truth sets you up for smarter, more profitable decision-making. With consistent, reliable data, your analytics, reporting and demand planning actually reflect reality. This helps you spot the trends and metrics that matter, forecast the success of your marketing campaigns and plan strategically with reliable data sources.

Experience the full power of Business Partner Data Cloud

Everything you need to build and maintain a single, trusted view of your business partners — complete customer profiles, accurate hierarchies, multiple contacts, relationship mapping — all in one place.

Start reaping the benefits of Single Customer View

Better customer engagement. Smarter marketing strategies. Deeper insight into your partners' needs. None of it is possible without unified data. It's time to give your team the clarity that only Single Customer View can provide.

Contact us