Stibo Systems - The Master Data Management Company
CPG, MDM CPG, Master Data Management CPG

Consumer Packaged Goods (CPG) Companies

Manufacturers of fast-moving consumer goods are facing increased pressure to provide more data transparency to consumers and sales channels, sell direct to consumers and improve supply chain resilience.
Digital transformation in the CPG industry

Creating value for CPG brands starts with optimizing the value of CPG data.

The proliferation of new apps, platforms and services has been reshaping consumers’ shopping behavior for years. Responding to consumer demands with agility, leveraging new technology and unified commerce requires a trusted data foundation.

Master data management (MDM) helps CPG companies govern their data to make it fit for commerce, compliance, supply chain optimization and analytics.

Transform Your CPG Data for Success
Digital transformation in the CPG industry
Get your copy: Gartner® Hype Cycle for Consumer Goods, 2022

"MDM initiatives continue to progress as a foundational component of digital transformation programs. Leading organizations draw a causal link between their master data (such as parties, products or assets) and the business outcomes it supports, including:

  • Customer/citizen/employee experience
  • Customer retention, cross-sell, upsell
  • Supply chain optimization
  • Risk and regulatory compliance
  • Accurate reporting
  • Time to market"
    (p. 92)
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Gartner® Hype Cycle for Consumer Goods, 2022

GARTNER is a registered trademark and service mark of Gartner and Hype Cycle are a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

How the CPG industry can benefit from master data management
Discover how you can leverage better data to optimize your business.
CPG: Time to market
Time to market
Digital transformation
Digital transformation
D2C commerce
D2C commerce
Supply chain optimization
Supply chain optimization
VIDEO Why Newell Brands chose Stibo Systems Master Data Management

Newell Brands is a leading global consumer goods company with a strong portfolio of more than 100 well-known brands. Eric Long, Director of Global Ecommerce at Newell Brands, explains why they chose Stibo Systems’ solution, to centralize their product master data.

Watch the Video
Why Newell Brands chose Stibo Systems' Product MDM solution

Build a trusted, reliable data foundation to deliver innovative, high-quality products and engaging customer relationships.

Benefits of Better B2B Customer Data for CPG Companies To nurture retail customer relationships, CPG companies need to understand their B2B customers and network of distribution points. Get the Industry Sheet
Sustainability Data Management with Oatly Watch the video to learn more about Oatly's ambitious ESG strategy, the role master data management plays in achieving it, as well as their future plans for sustainability. Watch the Video
How Master Data Management Delivers ROI for CPG Companies Learn how to reduce time to market through automation, reduce number of FTEs required to launch and how to govern processes. Watch the Video
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What your peers say on Gartner Peer Insights™
"Stibo provided an outstanding platform and worked with us to find an implementation approach that was the right amount of support and empowerment."
Assoc Director, Global Digital Content Applications
Read full review

GARTNER is a registered trademark and service mark, and PEER INSIGHTS is a registered trademark , of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.


Customer references you can trust

Leading brands in CPG manufacturing choose Stibo Systems Master Data Management
Kellogg's The food and beverage manufacturer uses MDM for providing a seamless brand experience, quicker product introductions and a single, global version of the truth.
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Newell Brands Learn how a global marketer with a wide product range across brands centralized their product data to improve data quality and simplify their business.
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Carolines Treasures Caroline’s Treasures relies on Stibo Systems PDX Syndication to transform and push data as quickly as required, posting thousands of products within minutes to all their retailers.
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The trusted name in master data management

For seamless integration across systems and processes, connect your data with our open API and 100+ connectors to partners like Azure, SAP, Amazon, PowerBI, Qlik, Oracle and 1WorldSync.
Our master data management SaaS solutions are built with scalable, cloud-native technology, providing you with a more affordable and reliable way to optimize your most critical data.
Stibo Systems Multidomain MDM ensures unified governance across all data domains. Using common technology, the platform creates and manages new zones of insight to support data-driven decision making.


Let's talk about how master data management can bring data transparency to your business with an easy and scalable solution.
Master Data Management for CPG