Master Data Management Built For

Consumer Packaged Goods

Provide the best experience possible for your customers by mastering product, customer and location data throughout your entire data ecosystem.
Consumer Packaged Goods
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Transform siloed data into a 360° view of your business to improve operations and increase marketing and sales opportunities.

The CPG industry is transforming. With competition intensifying from private and digitally native brands, CPG companies have recently seen an explosion in ecommerce, with online sales contributing to over 43% of the overall growth of the industry.1

Changing customer expectations and purchasing behavior have prompted brands to connect more with consumers across digital channels. Brands now have more consumer touchpoints and are selling across more channels than ever before. As a result, manufacturing and supply chain processes have become increasingly complex and data-intensive.

Master data management (MDM) can integrate product, supplier, customer and other critical data into a Digital Business Hub that creates a connected view. It provides the transparency needed to share product and customer data throughout the digital ecosystem, including retail and third-party channel partners.

CPG companies can leverage MDM as a centralized source of truth that builds trust with partners as well as internal departments. Using accurate mastered data, it improves the analytics process and leads to more informed business decisions. Ultimately, CPG brands generate value from their digital transformation initiatives with improved data, better analytics and efficient workflows, driving further growth and innovation.

MDM enables a reliable data foundation to achieve digital transformation, deliver higher quality products and create relevant consumer relationships.

The Value Master Data Management Brings to Connecting Siloed Information We live in a world where the best data wins because it fuels accurate insight. Learn how MDM integrates silos and establishes a reliable data foundation. Get the eBook
Bring Your Legacy Systems Along the Digital Transformation Journey Discover how replacing or optimizing legacy systems improves efficiency, accelerates time to market and increases revenue. Get the Brief
Why Customer Experience Is the New Competitive Edge and How CMDM Can Help Businesses must build exceptional experiences to be relevant. Learn about the advantages of accurate customer data and master data management. Get the White Paper
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70%
of global consumers who shop for CPG brands are doing at least a portion of their shopping online.
New Research Reveals More Consumers Are Shopping Online for Everyday Items, By Peter Roseler, Inc.com., 2018
10%
Ecommerce share of CPG sales will double to 10% by 2025.
Online FMCG sales grow 20.3% worldwide in 2018, By James Melton, digital commerce360.com, 2019

Integrate disparate systems and consolidate your data ecosystem to drive efficiency and effectiveness

Transform your organization

Connect internal systems with efficient workflows to improve processes and enhance data, enabling quality gains, a more productive workforce and organizational transformation.


Transform products
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Unlock insights and analytics

Build a trusted Digital Business Hub that allows marketing and analytics teams to access mastered data that drives more efficient and effective analytics.


cpg-insights
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Optimize your supply chain

Build data intelligence and transparency throughout your supply chain to understand product information and enhance location analytics that result in accurate product shipments and logistics.


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Accelerate time to market

Bring order to your product development process with an integrated workflow and seamless handoff to commercialization. Build robust and streamlined processes to share product data with retail partners and other channels, resulting in more sales opportunities and increased revenue.


cpg-accelerate
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69%
of respondents say they struggle to be data-driven.
Data enablement: Building a foundation of trust and governance in the data-driven era, Experian, July 2019
61%
of businesses report it takes too long to get actionable insights from data.
Data enablement: Building a foundation of trust and governance in the data-driven era, Experian, July 2019

Dive deeper into MDM for consumer packaged goods

Newell Brands Success Story Learn how a global marketer with a wide product range across brands centralized their product data to improve data quality and simplify their business. Get the Success Story
Kellogg's Success Story The food and beverage manufacturer uses MDM for providing a seamless brand experience, quicker product introductions and a single, global version of the truth. Get the Success Story
Building the Business Case Start building your own success story about how MDM will help create value in your organization. This ebook is the ultimate guide to identify value and promote MDM to the organization. Get the eBook
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LET’S START CREATING A MORE TRANSPARENT WORLD Empower data transparency through MDM At Stibo Systems, our mission is to create the world’s most versatile master data management solutions, built to enable businesses to optimize their business, environmental and social performance. Connect with us today to start your journey to creating better business and a better world.
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