CPG, MDM CPG, Master Data Management CPG
Master Data Management Built For

Consumer Packaged Goods

Provide the best experience possible for your customers by mastering product, customer and location data throughout the entire CPG data ecosystem.

Get the Brochure
Master Data Management For Consumer Packaged Goods (CPG)

Transform siloed data into a 360° view of your business to drive operational agility, speed to market and growth.

The CPG industry is transforming. With competition intensifying from private label and digitally native D2C brands, CPG companies have seen an explosion in ecommerce, with online sales contributing to over 43% of the overall growth.1

Changing customer expectations and purchasing behavior have prompted brands to connect more with consumers across digital channels. Brands now have more consumer touchpoints and are selling across more channels than ever before. As a result, manufacturing and supply chain processes have become increasingly complex and data-intensive.

MDM empowers CPGs to address these challenges by creating a single, centralized source for data that builds trust across the enterprise and with partners, retail customers and consumers. Accurate, updated information enables superior decisions and workflows, and engaging, personalized experiences.

Using our multidomain platform, CPGs can integrate product, supplier, customer and other critical data into a Digital Business Hub that connects data and enables insight across all channels. It provides the transparency needed to share data throughout the digital ecosystem, including retail and third-party channel partners.

VIDEO Why Newell Brands chose Stibo Systems' Product MDM solution

Newell Brands is a leading global consumer goods company with a strong portfolio of more than 100 well-known brands, such as Sharpie, Rubbermaid, and Coleman. Hear Eric Long, Director of Global Ecommerce at Newell Brands, discuss why they chose Stibo Systems’ solution, to centralize their product master data.

Watch the Video
Why Newell Brands chose Stibo Systems' Product MDM solution

Build a trusted, reliable data foundation to deliver innovative, high-quality products and engaging customer relationships.

Keys to CPG Growth: Digitalization and Sustainability Consumers have adopted more digital approaches to buying and, while value and convenience are still important criteria in purchase decisions, purpose-driven shopping has increased in importance. Get the White Paper
Transform Your Data for Success in CPG Improve operational agility, speed to market, decision making and growth in the consumer packaged goods space with master data management. Get the Brochure
Powering the Direct-to-Consumer Experience With Superior Data Evolving consumer behavior enabled rapid growth in D2C, creating opportunity for new and existing CPG brands. Learn more about how they can fuel insight and engagement to drive success with MDM. Get the White Paper
View All Resources
of shoppers will switch brands to get more information than what’s on the label to satisfy their demand for greater transparency and a closer connection to their food.
Label Insight and the Food Marketing Institute (FMI) report, September 2018

Integrate disparate systems and consolidate your data ecosystem to drive efficiency and effectiveness.

Transform your organization

Connect internal systems with efficient workflows to improve processes and enhance data, enabling quality gains, a more productive workforce and organizational transformation.

CPG - Transform your organization with master data management
Read more Read less
Read more +
Unlock insights and analytics

Build a trusted Digital Business Hub that allows teams to access mastered data that drives more efficient and informed decisions.

CPG - unlock insights and analytics with master data management
Read more Read less
Read more +
Optimize your supply chain

Build data intelligence and transparency throughout your supply chain to understand product information and enhance location analytics that result in accurate product shipments and logistics.

CPG - optimize your supply chain with master data management
Read more Read less
Read more +
Accelerate time to market

Bring order to your product development process with an integrated workflow and seamless handoff to commercialization. Build robust and streamlined processes to share product data with retail partners and other channels, resulting in more sales opportunities and increased revenue.

CPG - accelerate time to market with master data management
Read more Read less
Read more +

What our customers have to say:

PDX SYNDICATION Share consistent, up-to-date CPG product data across all channels to drive superior experiences and speed to market.

To succeed in a digital-driven market brand owners must provide complete, accurate, up-to-date product information and content that meets the unique evolving requirements of all retail partners and channels. Stibo Systems PDX Syndication is a complete, cloud-based product data syndication solution that empowers them to deliver it.

Read more about PDX Syndication Read less about PDX Syndication
Read more about PDX Syndication +

Data-driven companies gain multiple advantages with MDM.

Enhance operational efficiency Enhance operational efficiency

Streamline and automate business processes, make more informed decisions, reduce costs and improve productivity, product quality and time to market.

Explore More
Empower the supply chain Empower the supply chain

Enable visibility and traceability across systems, suppliers, ecosystems and channels, as well as insight into corporate social responsibility and sustainability.

Explore More
Manage and mitigate risk Manage and mitigate risk

Ensure data for critical decisions is accurate and updated via data governance, automate error-prone manual processes and guard against costly regulatory violations.

Explore More
Increase business agility Increase business agility

Proactively pivot or adapt to evolving markets or customer needs. Respond to challenges, quickly onboard products, add channels and manage expansion and M&A.

Explore More
Success Stories

Dive deeper into master data management
for consumer packaged goods.

kellogg success story The food and beverage manufacturer uses MDM for providing a seamless brand experience, quicker product introductions and a single, global version of the truth. Get the Success Story newell brands success story Learn how a global marketer with a wide product range across brands centralized their product data to improve data quality and simplify their business. Get the Success Story logo_rituals_white The fashion and lifestyle brand uses Multidomain MDM to drive speed to market and growth and create a crucial link between their product, customer, supplier, partner and employee data. Get the Success Story
LET’S START CREATING A MORE TRANSPARENT WORLD Empower data transparency through MDM At Stibo Systems, our mission is to create the world’s most versatile master data management solutions, built to enable businesses to optimize their business, environmental and social performance. Connect with us today to start your journey to creating better business and a better world.
Contact Us