The CPG industry is transforming. With competition intensifying from private label and digitally native D2C brands, CPG companies have seen an explosion in ecommerce, with online sales contributing to over 43% of the overall growth.1
Changing customer expectations and purchasing behavior have prompted brands to connect more with consumers across digital channels. Brands now have more consumer touchpoints and are selling across more channels than ever before. As a result, manufacturing and supply chain processes have become increasingly complex and data-intensive.
MDM empowers CPGs to address these challenges by creating a single, centralized source for data that builds trust across the enterprise and with partners, retail customers and consumers. Accurate, updated information enables superior decisions and workflows, and engaging, personalized experiences.
Using our multidomain platform, CPGs can integrate product, supplier, customer and other critical data into a Digital Business Hub that connects data and enables insight across all channels. It provides the transparency needed to share data throughout the digital ecosystem, including retail and third-party channel partners.
Newell Brands is a leading global consumer goods company with a strong portfolio of more than 100 well-known brands, such as Sharpie, Rubbermaid, and Coleman. Hear Eric Long, Director of Global Ecommerce at Newell Brands, discuss why they chose Stibo Systems’ solution, to centralize their product master data.
Connect internal systems with efficient workflows to improve processes and enhance data, enabling quality gains, a more productive workforce and organizational transformation.
Digital transformation and new customer experience initiatives depend on accessing trusted information sources across the organization.
Stibo Systems' MDM solution improves efficiency and facilitates new opportunities by enabling the enterprise to manage, access and utilize product, customer and other domain data to drive business performance.
With Stibo Systems' MDM solution, you can:
Build a trusted Digital Business Hub that allows teams to access mastered data that drives more efficient and informed decisions.
Stibo Systems is the only solution provider that supports multiple data domains on a single technology platform to combine product, customer, supplier, location data and more. The result is a complete data view to enable unique insights that fuel competitive differentiation and advantage.
With Stibo Systems' MDM solution, you can:
Build data intelligence and transparency throughout your supply chain to understand product information and enhance location analytics that result in accurate product shipments and logistics.
With a single view of your product, supplier and distributor information, you can track products throughout their lifecycle, acquiring new product information from suppliers and delivering it quickly and accurately to various systems.
This level of transparency enables CPGs to build redundancy into their supply chain by identifying alternate suppliers for critical inputs, avoiding potential business disruptions.
Enhanced supply chain transparency also allows you to:
Bring order to your product development process with an integrated workflow and seamless handoff to commercialization. Build robust and streamlined processes to share product data with retail partners and other channels, resulting in more sales opportunities and increased revenue.
Stibo Systems' MDM solution helps you address global market needs faster to improve profitability and performance. With one version of the truth for all your data, you can synchronize internal and external systems to streamline processes and accelerate effectiveness.
Leverage MDM to:
We are completely satisfied with our experience with Stibo Systems MDM. Our aim was to set up a in house managed services for Product Information Management using MDM processes to provide solution to our existing and new customers. So far we had a pretty great journey with Stibo and they have helped us all the way. Another added advantage we had that it supports various platforms collaborations along with support for various eCommerce standards like ETIM."– Manufacturer, submitted April 14, 2020
We chose Stibo Systems for their background and experience in the CPG Industry. The other vendors we evaluated strictly dealt with the retail side of things, whereas Stibo Systems really understands the needs of a brand manufacturer.”Eric Long Director - Global Ecommerce | Newell Brands Read Case Study