Master Data Management Built For

Consumer Packaged Goods

Provide the best experience possible for your customers by mastering product, customer and location data throughout the entire CPG data ecosystem.

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Consumer Packaged Goods
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Transform siloed data into a 360° view of your business to drive operational agility, speed to market and growth.

The CPG industry is transforming. With competition intensifying from private label and digitally native D2C brands, CPG companies have seen an explosion in ecommerce, with online sales contributing to over 43% of the overall growth.1

Changing customer expectations and purchasing behavior have prompted brands to connect more with consumers across digital channels. Brands now have more consumer touchpoints and are selling across more channels than ever before. As a result, manufacturing and supply chain processes have become increasingly complex and data-intensive.

MDM empowers CPGs to address these challenges by creating a single, centralized source for data that builds trust across the enterprise and with partners, retail customers and consumers. Accurate, updated information enables superior decisions and workflows, and engaging, personalized experiences.

Using our multidomain platform, CPGs can integrate product, supplier, customer and other critical data into a Digital Business Hub that connects data and enables insight across all channels. It provides the transparency needed to share data throughout the digital ecosystem, including retail and third-party channel partners.

Build a trusted, reliable data foundation to deliver innovative, high-quality products and engaging customer relationships.

The Value Master Data Management Brings to Connecting Siloed Information We live in a world where the best data wins because it fuels accurate insight. Learn how MDM integrates silos and establishes a reliable data foundation. Get the eBook
Transform Your Data for Success in CPG Improve operational agility, speed to market, decision making and growth in the consumer packaged goods space with master data management. Get the Brochure
Three Ways CPG Companies Can Fuel Sales Insights For all CPG brands, the key to gain insight and take advantage of sales opportunities is a single view of the customer ecosystem. Get the Fact Sheet
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70%
of global consumers who shop for CPG brands are doing at least a portion of their shopping online.
New Research Reveals More Consumers Are Shopping Online for Everyday Items, By Peter Roseler, Inc.com., 2018
75%
of shoppers will switch brands to get more information than what’s on the label to satisfy their demand for greater transparency and a closer connection to their food.
Label Insight and the Food Marketing Institute (FMI) report, September 2018

Integrate disparate systems and consolidate your data ecosystem to drive efficiency and effectiveness

Transform your organization

Connect internal systems with efficient workflows to improve processes and enhance data, enabling quality gains, a more productive workforce and organizational transformation.


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Unlock insights and analytics

Build a trusted Digital Business Hub that allows teams to access mastered data that drives more efficient and informed decisions.


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Optimize your supply chain

Build data intelligence and transparency throughout your supply chain to understand product information and enhance location analytics that result in accurate product shipments and logistics.


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Accelerate time to market

Bring order to your product development process with an integrated workflow and seamless handoff to commercialization. Build robust and streamlined processes to share product data with retail partners and other channels, resulting in more sales opportunities and increased revenue.


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What our customers have to say:

Dive deeper into MDM for consumer packaged goods

Newell Brands Success Story Learn how a global marketer with a wide product range across brands centralized their product data to improve data quality and simplify their business. Get the Success Story
Kellogg's Success Story The food and beverage manufacturer uses MDM for providing a seamless brand experience, quicker product introductions and a single, global version of the truth. Get the Success Story
Building the Business Case Start building your own success story about how MDM will help create value in your organization. This ebook is the ultimate guide to identify value and promote MDM to the organization. Get the eBook
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1Total Consumer Report: Navigating the Trust Economy, Nielsen Company, 7/26/2019
LET’S START CREATING A MORE TRANSPARENT WORLD Empower data transparency through MDM At Stibo Systems, our mission is to create the world’s most versatile master data management solutions, built to enable businesses to optimize their business, environmental and social performance. Connect with us today to start your journey to creating better business and a better world.
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