Trusted intelligence for CPG growth

Master data management for consumer packaged goods (CPG) is the practice of governing critical product, supplier, ingredient, customer, location, and reference data so CPG companies can use the same trusted information across sourcing, manufacturing, compliance, sustainability, commerce, and AI-driven experiences.

MDM helps CPG manufacturers govern supplier onboarding, certifications, contracts, performance, risk, ESG scorecards, ingredient data, raw materials, recipes, and bills of materials in a connected model.

MDM supports traceability and recall readiness by connecting supplier, ingredient, recipe, BOM, product, and location data so teams can more easily find and explain the data needed for traceability-related requests.

MDM helps manage recipes, formulations and BOMs by creating governed relationships between ingredients, raw materials, products, and manufacturing or market-specific requirements.

MDM supports sustainability and regulatory reporting by governing the product, supplier, ingredient, location and reference data needed for frameworks such as CSRD, Digital Product Passport, EUDR, CBAM, and Scope 3 reporting. Regulatory applicability varies by category and geography, so final claims should be reviewed before publishing.

CPG brands can keep product content consistent by governing product data and content at the master-data level, then syndicating trusted information to retailers, marketplaces, ecommerce channels, and AI-mediated shopping experiences.

PIM focuses primarily on product information and content. Multidomain MDM connects product data with supplier, customer, location and reference data, which is especially important for CPG organizations managing ingredient transparency, traceability, sustainability, compliance, and AI-ready commerce.