Master Data Management Built For

Consumer Packaged Goods

Provide the best experience possible for your customers by mastering product, customer and location data throughout the entire CPG data ecosystem.

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Master Data Management For Consumer Packaged Goods (CPG)

Transform siloed data into a 360° view of your business to drive operational agility, speed to market and growth.

The CPG industry is transforming. With competition intensifying from private label and digitally native D2C brands, CPG companies have seen an explosion in ecommerce, with online sales contributing to over 43% of the overall growth.¹

Changing customer expectations and purchasing behavior have prompted brands to connect more with consumers across digital channels. Brands now have more consumer touchpoints and are selling across more channels than ever before. As a result, manufacturing and supply chain processes have become increasingly complex and data-intensive.

MDM empowers CPGs to address these challenges by creating a single, centralized source for data that builds trust across the enterprise and with partners, retail customers and consumers. Accurate, updated information enables superior decisions and workflows, and engaging, personalized experiences.

Using our multidomain platform, CPGs can integrate product, supplier, customer and other critical data into a Digital Business Hub that connects data and enables insight across all channels. It provides the transparency needed to share data throughout the digital ecosystem, including retail and third-party channel partners.

VIDEO Why Newell Brands chose Stibo Systems' Product MDM solution

Newell Brands is a leading global consumer goods company with a strong portfolio of more than 100 well-known brands, such as Sharpie, Rubbermaid, and Coleman. Hear Eric Long, Director of Global Ecommerce at Newell Brands, discuss why they chose Stibo Systems’ solution, to centralize their product master data.

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Why Newell Brands chose Stibo Systems' Product MDM solution

Build a trusted, reliable data foundation to deliver innovative, high-quality products and engaging customer relationships.

Connecting Siloed Data with MDM: Taking control of data to win Siloed, disconnected systems are a major obstacle to digital business success. MDM brings accurate, up-to-date information together to drive business value. Siloed data, your time is up. Get the Ebook

Transform Your Data for Success in CPG Improve operational agility, speed to market, decision making and growth in the consumer packaged goods space with master data management. Get the Brochure

Powering the Direct-to-Consumer Experience With Data Mastery How CPG companies can fuel new data-rich channels of insight and engagement with MDM. Get the White Paper

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75%

of shoppers will switch brands to get more information than what’s on the label to satisfy their demand for greater transparency and a closer connection to their food.

Label Insight and the Food Marketing Institute (FMI) report, September 2018

Integrate disparate systems and consolidate your data ecosystem to drive efficiency and effectiveness.

Transform your organization

Connect internal systems with efficient workflows to improve processes and enhance data, enabling quality gains, a more productive workforce and organizational transformation.

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Unlock insights and analytics

Build a trusted Digital Business Hub that allows teams to access mastered data that drives more efficient and informed decisions.

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Optimize your supply chain

Build data intelligence and transparency throughout your supply chain to understand product information and enhance location analytics that result in accurate product shipments and logistics.

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Accelerate time to market

Bring order to your product development process with an integrated workflow and seamless handoff to commercialization. Build robust and streamlined processes to share product data with retail partners and other channels, resulting in more sales opportunities and increased revenue.

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What our customers have to say:

We are completely satisfied with our experience with Stibo Systems MDM. Our aim was to set up a in house managed services for Product Information Management using MDM processes to provide solution to our existing and new customers. So far we had a pretty great journey with Stibo and they have helped us all the way. Another added advantage we had that it supports various platforms collaborations along with support for various eCommerce standards like ETIM."

– Manufacturer, submitted April 14, 2020

Read more reviews at Gartner Peer Insights

We chose Stibo Systems for their background and experience in the CPG Industry. The other vendors we evaluated strictly dealt with the retail side of things, whereas Stibo Systems really understands the needs of a brand manufacturer.”

Eric Long Director - Global Ecommerce | Newell Brands Read Success Study

Data-driven companies gain multiple advantages with MDM.

Enhance operational efficiency

Streamline and automate business processes, make more informed decisions, reduce costs and improve productivity, product quality and time to market.

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Empower the supply chain

Enable visibility and traceability across systems, suppliers, ecosystems and channels, as well as insight into corporate social responsibility and sustainability.

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Manage and mitigate risk

Ensure data for critical decisions is accurate and updated via data governance, automate error-prone manual processes and guard against costly regulatory violations.

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Increase business agility

Proactively pivot or adapt to evolving markets or customer needs. Respond to challenges, quickly onboard products, add channels and manage expansion and M&A.

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Success Stories

Dive deeper into master data management
for consumer packaged goods.

Kellogg's The food and beverage manufacturer uses MDM for providing a seamless brand experience, quicker product introductions and a single, global version of the truth. Get the Success Story

Newell Brands Learn how a global marketer with a wide product range across brands centralized their product data to improve data quality and simplify their business. Get the Success Story

Building the Business Case Start building your own success story about how MDM will help create value in your organization. This ebook is the ultimate guide to identify value and promote MDM to the organization. Get the eBook

LET’S START CREATING A MORE TRANSPARENT WORLD Empower data transparency through MDM At Stibo Systems, our mission is to create the world’s most versatile master data management solutions, built to enable businesses to optimize their business, environmental and social performance. Connect with us today to start your journey to creating better business and a better world.

Consumer Packaged Goods

Transform siloed data into a 360° view of your business to drive operational agility, speed to market and growth.

Build a trusted, reliable data foundation to deliver innovative, high-quality products and engaging customer relationships.

Integrate disparate systems and consolidate your data ecosystem to drive efficiency and effectiveness.

What our customers have to say:

Data-driven companies gain multiple advantages with MDM.

Dive deeper into master data management for consumer packaged goods.

Dive deeper into master data management
for consumer packaged goods.