Consumer packaged goods

STREAMLINE PRODUCT INTRODUCTIONS

Manage your complete product lifecycle, from concept to physical good creation and place your products on shelves more quickly than your competitors.

• Create, onboard and publish products rapidly through user-friendly automation
• Build streamlined processes to ensure data consistency and accuracy
• Syndicate your product information quickly to GDSN, retailer and ecommerce channels

MASTER INGREDIENT, RECIPE AND NUTRITION DATA

Properly managing ingredient, raw material, recipe, nutrition and formula information about your products is important for creating transparency in your processes and keeping your customers safe and informed. STEP enables you to maintain the most granular details of this critical data in a fully traceable manner before publishing it to consumer-facing channels.

REDUCE PRODUCT RECALLS

With a single view of your product, supplier and distributor information, you will be well equipped to track your products throughout their lifecycle.

• Improve supply chain transparency, product traceability and data compliance
• Remain proactive with global regulations such as FSMA, EU directives and labeling guidelines
• Identify risk areas before they impact consumers
• React quickly to recalls and improve brand management

IMPROVE SUPPLIER COLLABORATION

Acquiring product information from suppliers and delivering it quickly and accurately to multiple business systems can be time-consuming and error-prone.

• Allow suppliers to easily add and update structured product data
• Boost regulatory compliance and reduce costs

DRIVE CUSTOMER LOYALTY

Today’s consumers expect your brand to deliver seamless cross-channel experiences. With one version of the truth for all of your product, nutrition, recipe and ingredient data, you’ll easily synchronize each of your internal and external systems, helping to take omnichannel from concept to operational reality.

• Seamless support for GMA’s SmartLabel initiative
• Direct-to-consumer interaction through branded websites and social channels

BENEFIT FROM A SINGLE PLATFORM

STEP is the only Master Data Management solution that supports multiple data domains on a single technology platform. Increase the value of your centralized product data by combining it with other key business information such as customer, supplier, location data and more.