Publishing your data and digital assets across online and offline channels is now a necessity for proper global brand management. Yet you need to accommodate this shift while still maintaining compliance regarding sourcing, ingredients, labeling, packaging and more. Likewise, competitive forces and consumer demand have influenced more brands and manufacturers to blur the lines between their traditional wholesale business model and digital retailing.

Stibo Systems’ Master Data Management solution, STEP, helps you address these needs to improve profitability, performance and more effectively manage your global brands.

download_picture.png Get the STEP for CPG solution brief


Streamline product introductions

Manage your complete product lifecycle, from concept to physical good creation and place your products on shelves more quickly than your competitors

  • Create, onboard and publish products rapidly through user-friendly automation
  • Build streamlined processes to ensure data consistency and accuracy
  • Syndicate your product information quickly to GDSN, retailer and ecommerce channels

Improve supplier collaboration

Acquiring product information from suppliers and delivering it quickly and accurately to multiple business systems can be time-consuming and error-prone.

  • Allow suppliers to easily add and update structured product data
  • Boost regulatory compliance and reduce costs


Reduce product recalls

With a single view of your product, supplier and distributor information, you will be well equipped to track your products throughout their entire lifecycle.

  • Improve supply chain transparency, product traceability and data compliance
  • Remain proactive with global regulations such as FSMA, EU directives and labeling guidelines
  • Identify risk areas before they impact consumers
  • React quickly to recalls and improve brand management


Drive customer loyalty

Today’s consumers expect your brand to deliver seamless cross-channel experiences. With one version of the truth for all of your product, nutrition, recipe and ingredient data, you’ll easily synchronize each of your internal and external systems, helping to take omnichannel from concept to operational reality.

  • Seamless support for GMA’s SmartLabel initiative
  • Direct-to-consumer interaction through branded websites and social channels

Master ingredient, recipe and nutrition data

Properly managing ingredient, raw material, recipe, nutrition and formula information about your products is important for creating transparency in your processes and keeping your customers safe and informed. STEP enables you to maintain the most granular details of this critical data in a fully traceable manner before publishing it to customer-facing channels.


Benefit from a single platform

STEP is the only Master Data Management solution that supports multiple data domains on a single technology platform. Increase the value of your centralized product data by combining it with other key business information such as Customer data, Supplier data, Location data and more.

Track and manage your products throughout their life: SpirePLM™

Ensuring that your products remain compliant while also handling complex and detailed requirements requires accurate product management throughout your products’ lifetime. SpirePLM is a Product Lifecycle Management (PLM) solution that provides flexible data models that adapt to your specific needs so you can efficiently develop and launch your products while also delivering full traceability to maintain regulatory compliance.


Get your facts straight on managing CPG data

Learn how to consistently publish accurate product information, labeling data and digital assets

A short video intro to MDM for CPG companies


Dive Deeper



Learn how to consistently publish accurate product information, labeling data and digital assets

Solution Brief

STEP for Grocery

An intro to the most effective way for grocers to manage large amounts of accurate, consistent and up-to-date data
solution brief

STEP SmartLabel Accelerator

Easily syndicate your product data by seamlessly Integrating SmartLabel with the STEP MDM solution
on-demand webinar

How Master Data Management Can Solve CPG's Unique Data Challenges

A quick dive into the state of digital transformation and direct-to-consumer marketing for CPG


5 Critical factors for D2C success

Learn where to start and what the main considerations are when marketing direct to your consumers

Data Sheet


The ultimate way to get the most effect possible out of the Global Data Syndication Network (GDSN)

On-demand webinar

Embrace Digital Transformation in Three Steps

A step-by-step guide to becoming a digital enterprise - the benefits and the problems you will face