1. Acquire supplier product data
Bring in product data from suppliers, manufacturers, aggregators, and other external sources.
2. Normalize, validate, and govern
Standardize incoming product data, validate it against requirements, and govern it in a trusted product data foundation.
3. Enrich product experiences
Add richer product content, assets, and details that help improve digital experiences and make product information more useful across channels.
4. Use ProductGen AI to fill gaps and localize
Use embedded AI-assisted workflows to create descriptions, support translations, and improve product content while keeping human review in the process.
5. Monitor digital shelf performance
Use digital shelf analytics to understand how product content performs and identify opportunities to optimize over time.