Stibo Systems - The Master Data Management Company

Atlanta, Georgia & Aarhus, Denmark, May 11, 2022 – Leading specialty sporting goods retailer Sun & Ski Sports has chosen Stibo Systems Multidomain Master Data Management (MDM) solution to increase customer engagement and enhance the shopping experience it is well-known for. This includes its online store and 30-plus stores across the United States, as well as new growth initiatives, such as its rental business.

Implemented as a multidomain Software-as-a-Service solution, Stibo Systems Enterprise Platform (STEP) enables the retailer to consolidate multiple data domains into a single source of truth, driving business agility, strategic innovation and digital transformation. STEP allows Sun & Ski Sports to tap into new "zones of insight" at the intersection of its different data domains to learn more about the customer and facilitate relevant and personalized communications. These insights will bolster Sun & Ski Sports' innovative new initiatives, such as a sporting goods rental website serving as a one-stop shop with locations near favorite destinations for skiing, snowboarding, cycling, running and more.

"We're excited about the powerful impact we can make on our customer experience by partnering with Stibo Systems," said Jennifer Skeen, SVP of Omnichannel & Marketing at Sun & Ski Sports. "With many different stores around the country, as well as our growing online presence, we know it takes more than just product data to achieve the engaging shopping experience that our customers have come to expect. Looking at location data, personal preferences, sustainability and other information opens doors for us to make the experience even better."

Sun & Ski Sports chose Stibo Systems as the technology perfectly suited for today's sporting goods retail market.

"Sun & Ski Sports is known coast to coast across the United States for curating an exceptional shopping experience that keeps outdoor enthusiasts coming back," said Brad Crosby, SVP of Sales at Stibo Systems. "Master data management creates a great opportunity to elevate the Sun & Ski Sports shopping experience by understanding the customer better than ever before."

About Sun & Ski Sports
Since 1980, Sun & Ski Sports has been inspiring adventure. Sun & Ski Sports is a specialty outdoor retailer inspiring adventures through exceptional customer service, first-hand expertise, and competitively priced brands ready to perform for any journey – to be where you live and play. Our knowledgeable staff has placed the company at the top of specialty outdoor retailers in America. Sun & Ski Sports has grown to include 31 stores in 12 states across the country, as well as online at, yet still manages to provide that small store feel with big store competitive pricing. They specialize in equipment, apparel, footwear, and accessories to enhance their customer's active lifestyles and year-round activities including ski, snowboard, bike, run, swim and more.

About Stibo Systems
Stibo Systems, the master data management company, is the trusted enabler of data transparency. Our solutions are the driving force behind forward-thinking companies around the world that have unlocked the strategic value of their master data. We empower them to improve the customer experience, drive innovation and growth and create an essential foundation for digital transformation. This gives them the transparency they require and desire – a single, accurate view of their master data – so they can make informed decisions and achieve goals of scale, scope and ambition. Stibo Systems is a privately held subsidiary of the Stibo A/S group, founded in 1794, and is headquartered in Aarhus, Denmark. More at

For more information, please contact: 
Katherine Hahn 
Public Relations Manager 

← Previous article Next article →