Stibo Systems - The Master Data Management Company

Privacy Policy

Version 2 January 2021

Stibo Systems Global Headquarters
Axel Kiers Vej 11
DK-8270 Højbjerg

Find all of our office locations

The goal of Stibo Systems and its subsidiaries and affiliates, (collectively referred to as "Stibo Systems") is to provide you with a personalized Internet experience that delivers the information, resources, and services that are most relevant and helpful to you. In order to achieve this goal, we may collect personal data during your visits to understand what differentiates you from each of our other users. This Privacy Statement discloses information gathering and dissemination practices of Stibo Systems in connection with and all other World Wide Web sites owned or operated by Stibo Systems (collectively, the "Site").

Data is generated by you when you browse the Stibo Systems Site or submit forms and give consent to receive marketing material, newsletters, or other forms of communication. The list below shows the type of personal data that is logged or sent to Stibo Systems when you use the Site.

  • IP or MAC address.
  • Click behaviour on the Site
  • Time of visit and referring location (e.g. the Site or page that offered a link to a Stibo Systems page).
  • Browsing data, statistical data and aggregated data on your page visits.
  • Browser and device information.
  • Information about marketing consent submitted through the Site.
  • When you submit an online form we obtain the information you provide. This will typically be your name, email address, phone number, title and the company you represent.
  • CV, job application and other information you submit when you apply for a job with Stibo Systems.


  • To personalize your experience on our Site and present you with relevant information.
  • To continuously optimize and improve our Site and content based on the information and feedback we receive from you and your activity on our Site.
  • To manage consents and subscriptions to our mailing lists.
  • To respond to requests received through the Site.
  • To be able to send you newsletters and other marketing material which you have consented to receive.
  • To assess whether we want to offer you a job with Stibo Systems.
  • For the purpose of carrying out statistics and analytics.


We process personal information for certain legitimate business purposes, which include the following:

  • Where the processing enables us to enhance, modify, personalize or otherwise improve our services / communications for the benefit of our customers.
  • To better understand how people interact with our Site.
  • To determine the effectiveness of promotional campaigns and advertising.
  • To respond to inquiries and requests.
  • To manage consents and subscriptions to our mailing lists.

Our legal basis for this processing is Article 6 (1) (f) of the GDPR.

Our legal basis for the processing related to sending you marketing material is your consent, cf. Article 6 (1) (a) of the GDPR. When processing is based on consent, you may at any time withdraw your consent by using the unsubscribe feature that you find in the bottom of all of our marketing communication or you can simply follow this link and use our contact form. Withdrawal of your consent will not affect the lawfulness of the processing prior to the withdrawal.

Our legal basis for assessment of your job application is your request to enter into a contract with Stibo Systems (Article 6 (1) (b) of the GDPR).

In connection with Stibo System’s development, the company structure may change. In case of a partial hand over of assets containing personal data, the legal basis for the related disclosure of personal data is, as a general rule, Article 6 (1) (f) of the GDPR, as Stibo Systems has a legitimate interest in handing over part of its assets as well as making commercial changes.

Aside from above, Stibo Systems does, as a general rule, not sell, trade or otherwise disclose personally identifiable information to third-parties. However, under certain circumstances and in accordance with applicable law, we may need to disclose your personal data to the police, lawyers, auditors, courts, public authorities or affiliated companies.

To fulfill the purposes mentioned above, Stibo Systems uses external partners who, on the basis of a contractual relationship with Stibo Systems provide relevant services, e.g. marketing companies, IT solutions and hosting of the website. Such service providers will only process personal data in accordance with our instructions pursuant to the data processor agreements entered into.

Some of the third-parties who receive personal data are based in the US which has not been assessed by the EU Data Protection Board to have implemented sufficient data-protection legislation in relation to EU data-protection standards in countries outside the EU/EAA. However, US-based third-parties engaged with Stibo Systems with Standard Contractual Clauses to meet the requirement of requisite sufficiency in a country outside the EU/EEA.

We use the following services and cookies from trusted third-parties:

Google Analytics: For website and user statistics

HotJar: For advanced user statistics and feedback

Wistia: For video analytics purposes

HubSpot: For consent management, site analytics, and subscriptions

Salesforce: For customer relationship management

PathFactory: For content analytics purposes

DemandBase: For account-based marketing


We keep personal data about customers, partners and contractors for 3 years from termination of the business relationship. However, correspondence which is necessary for the purpose of documenting orders etc. and information which is a part of book keeping material is kept for 5 years from the closing of the current financial year to comply with requirements set out in applicable financial legislation.


If you have consented to receiving marketing material, we keep your personal data for 2 years from opt-out. We do this to ensure necessary documentation regarding the consent. Personal data which we have received in relation to the organization of events, exhibitions or competitions will be deleted when the event, exhibition or competition has been held.


Job applications that do not result in employment with Stibo Systems will be kept for as long as they are necessary, e.g. for being able to defense potential legal claims against Stibo Systems in relation to the recruitment. However, job applications will usually be deleted within 2.5 years.

Stibo Systems has implemented security features to prevent the unauthorized release of or access to personal data. For example, the server hosting the Site is located off-site in a secure facility, where only certain personnel have access. The server also has firewalls designed to protect it from outside access and to detect any intruders. Any remote access requires password and browser security. Please be advised, however, that the confidentiality of any communication or material transmitted to or from Stibo Systems via this Site or email cannot be guaranteed. If you need to send sensitive or otherwise confidential information to Stibo Systems, you may contact Stibo Systems.

This Site may also contain links to other websites or advertisements for or placed by third parties. If you access a third-party website from a link on this Site, any information you disclose on that site is not subject to this Privacy Policy. Stibo Systems is not responsible for the privacy practices of such websites, advertisers or third parties, or for the content of such websites or advertisements. It is possible that these links or advertisements, themselves, may be used by third parties or others to collect personal or other information about Site visitors. Stibo Systems is not responsible for the privacy practices of such websites, such third parties or the content of such websites. Stibo Systems does not control these third parties' use of cookies, collection of information or how they manage such information. It is solely your obligation to review and understand the privacy practices and policies of these other websites and of these third parties.

You have a right of access to the personal data, which we process and store about you, subject to certain statutory exceptions.


Furthermore, you have the right to object to the collection and further processing of your personal data.


Moreover, you have the right to rectification of your personal data, or to require us to restrict the processing of your personal data.


If you so request, we will erase the personal data which we have registered on you without undue delay, unless we may continue the processing on another legal basis, e.g. if the processing is necessary to defend a legal claim or to answer on a request from you.


Under certain circumstances, you may also request that we provide you with an overview of your personal data in a structured, commonly used and machine-readable format and request us to transmit such data to another data controller.


If you wish to exercise your rights as described above or if you have any questions about Stibo Systems’ collection and processing of your personal data, please contact us by following this link and filling out the contact form.


You may at any time lodge a complaint with the competent supervisory authority.


If you wish to submit an inquiry to Stibo Systems regarding privacy or security matters, please complete the form on this page.

Stibo Systems collect the personal information you provide when making a registration for an event. The categories of information may include: name, title, business email, company name and any preferences such as food preferences and interests/preferred session/tracks at the event. We use this information as we have a legitimate interest to: organize/plan the event; provide confirmation and relevant information about the event our products and services (Art. 6 (1) (f) of the GDPR).


At some events Stibo Systems will provide RFID badges to attendees. This allow attendees to have their badge scanned by exhibitors in order to provide consent for receiving follow up communication regarding the event/sessions/products or services. Please note that this is optional and all attendees may refuse to have their badge scanned.


At events, whether in person or virtual, we may transfer the personal data collected to sponsoring partners, who may use this information for marketing purposes.


Personal data collected in relation to events will be deleted 1 year after the event has been held. Your contact information will, however, be kept for longer if you have provided your consent for receiving marketing material.

We reserve the right to amend this privacy policy based on substantial changes in the legislation, new technical solutions, new or improved functions and to improve the website.