CMDM
Customer Experience Data Cloud

Customer Data Hygiene

Improve CRM data hygiene, remove duplicate records, reduce frustration and boost efficiency. Clean, accurate data leads to happier, more efficient staff, better decisions, fewer errors and lower costs.

Imagine a CRM with clean and reliable customer data

You rely on CRM data every day to make decisions and run your business. Any inaccurate, incomplete or inconsistent CRM data directly harms your operations. It leads to inefficient processes, missed opportunities and unhappy customers.

It also makes it harder to comply with data privacy regulations and maintain a good reputation. Customer Data Hygiene helps you address these challenges. It ensures your data is always reliable and trustworthy.

Building exceptional customer experiences for leading brands
 

Reap the rewards of clean customer data

Customer Data Hygiene, part of Customer Experience Data Cloud, is a cloud service that gives you the tools you need to improve data quality, operations and customer relationships.
Enjoy the 360° view

Enjoy the 360° view

Get a single, accurate view of each customer by consolidating and deduplicating your data. With all information about a customer gathered in a "golden record," you have the ultimate data foundation for personalization and better decision making.
Be more accurate

Be more accurate

Keep your customer data accurate, consistent and error-free. Make it easy to cleanse and standardize to remove duplicates, fix typos and fill in missing information. Everything it touches runs smoother with top-quality, accurate customer data.
Deepen insights

Deepen insights

Understand your customers better and gain deeper insights into their behaviors and preferences. Clean, accurate data raises the level of all customer analytics and reporting capabilities.
Boost efficiency

Boost efficiency

Eliminate the need for time-consuming manual data cleansing. Reduce errors and improve workflows to free up your team's time and resources – let them focus on more strategic initiatives that drive business growth and improve customer relationships.
Have happier customers

Have happier customers

See your customer satisfaction levels go up as you are better able to tailor experiences to their needs and preferences. You will have accurate and up-to-date customer data to anticipate needs, give relevant offers and build stronger relationships.
Lower costs

Lower costs

Reduce your operational costs by improving data quality and efficiency. With fewer errors, less manual effort and streamlined processes, you will lower your expenses associated with data management, customer service and marketing campaigns.
 

Feel the power of the Customer Experience Data Cloud

Transform your customer data with a full range of data hygiene features. Cleanse, standardize and enrich customer information and keep it accurate and consistent across your systems.
 
 

READY TO SEE MORE?

Let's talk about how master data management can drive growth, efficiency and transformation in your business.
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