Stibo Systems - The Master Data Management Company

Hamburg/Harsewinkel/Düsseldorf, Germany 21 June 2017. Stibo Systems, the market leader in master data management (MDM) solutions, is providing its MDM platform STEP to agricultural machinery manufacturer CLAAS. Based in Harsewinkel, Westphalia, CLAAS hopes to use the platform to manage its product master data more effectively. The company is rolling out the system in cooperation with implementation partner foryouandyourcustomers. As a technology leader in combine harvesters, tractors and green harvesting machinery, CLAAS sells its products worldwide and delivers services and marketing materials in 20 languages. 

Until recently CLAAS maintained, managed and produced all its marketing documents manually. To complement its growing product portfolio and increasing number of customers in more and more countries, the marketing team produces documents of more than 200 pages in over 20 different languages. Keeping this content up to date is a huge challenge – but that is set to change with the introduction of the MDM platform STEP from Stibo Systems. With all its data easily accessible via STEP, CLAAS will be able to provide product information to its sales partners more quickly and flexibly. In future, the company will maintain all its product information and marketing materials via the platform, which will in turn feed websites and online configurators.


    • Improve the quality of product data and media assets
    • Flexible and reliable production of marketing information
    • Direct integration and update of information in output channels

Nicole Deppe, Project Manager, Marketing Processes & Systems, CLAAS KGaA mbH

Implementing a PIM system will give us the foundation we need to provide customers, retailers, sales organisations and our employees with all our digital production information at any time – in the right place, and in the right format.”

Axel Helbig, CEO, foryouandyourcustomers Düsseldorf GmbH

“We are delighted to encounter an extremely open and motivated team at CLAAS. The MDM platform provides a solid basis for a long-term and successful multi-channel programme, and is a great challenge for our experienced experts.”

Mikael Lyngsø, CEO, Stibo Systems GmbH

“CLAAS is on an exciting journey and we are proud to be chosen as an important part of their future. We look forward to enabling CLAAS create a digital business core of key data that can support their ongoing digital strategy.”


CLAAS is a family business founded in 1913 and is one of the world's leading manufacturers of agricultural engineering equipment. The company, with corporate headquarters in Harsewinkel, Westphalia, is the European market leader in combine harvesters. CLAAS is the world leader in another large product group, self-propelled forage harvesters. CLAAS is also a top performer in world-wide agricultural engineering with tractors, agricultural balers and green harvesting machinery. The CLAAS product portfolio also includes state-of-the-art farming information technology. CLAAS employs 11,800 workers worldwide and reported a turnover of 3.6 billion euros in the financial year of 2015.

About foryouandyourcustomers

foryouandyourcustomers designs attractive user experiences based on consistent channels, efficient systems and sophisticated structures. The firm takes an integral approach to consulting and design, and both develops and operates product and customer information systems, ecommerce channels, websites and mobile solutions. As a service provider that always thinks and acts with one eye on the future, it strives for successful and productive partnerships which enable it and its customers to improve quickly and efficiently. foryouandyourcustomers is available to support medium and large B2C and B2B enterprises from its offices in Amsterdam, Dusseldorf, Feldkirch, Munich, Uster, Vienna, Essen, Oerlikon, Sofia, Stuttgart und and Zurich. 

For more information, please contact: 
Katherine Hahn 
Public Relations Manager 

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