Stibo Systems - The Master Data Management Company

Aarhus, Denmark, September 6, 2022 Muebles Jamar, one of the largest retailers in Colombia, has chosen global master data management leader Stibo Systems to optimize its customers’ omnichannel shopping experience.

Known for its exceptional customer experience and innovation-oriented culture, Muebles Jamar is boosting its digital strategy by personalizing the customer experience, digitizing operations, optimizing and automating processes, and increasing its market share.

“We believe digital transformation begins and ends with the customer,” said Luis Enrique Castro, IT Manager at Muebles Jamar. “When we turned our commercial strategy toward omnichannel, we knew we needed a system capable of centralizing and managing the information of the 3,000-plus products we sell each day.”

Muebles Jamar faced the challenge of optimizing its eCommerce channels without compromising its 70-year reputation as a forerunner in design, quality, and warranty.

“When we decided to launch our eCommerce, we discovered product data in Excel sheets in different formats, with basic images with decentralized product descriptions that made it difficult to publish the products in digital channels,” said Andrés Arteta, Head of Master Data at Muebles Jamar.

By implementing Stibo Systems’ Product Data Management solution, Muebles Jamar is able to successfully manage all its product information through a single platform, controlling the attributes of the product as well as the content associated with it, all in one place. This initiative allows Muebles Jamar to connect and integrate product information in less time and with less effort, allowing access to digital channels and mobile customer service tools, such as the application used by sellers in brick-and-mortar stores.

“Omnichannel has been transcendental for our business,” Arteta said. “With the Stibo Systems PMDM solution, we are able to seamlessly integrate all systems that use product data into a single, complete, and enriched source. We’ve reduced costs from repetitive management of digital assets and set up technical sheets, videos, and manuals for the assembly of centralized products and standardized management in all our sales channels.”

About Stibo Systems
Stibo Systems, the master data management company, is the trusted enabler of data transparency. Our solutions are the driving force behind forward-thinking companies around the world that have unlocked the strategic value of their master data. We empower them to improve the customer experience, drive innovation and growth and create an essential foundation for digital transformation. This gives them the transparency they require and desire – a single, accurate view of their master data – so they can make informed decisions and achieve goals of scale, scope and ambition. Stibo Systems is a privately held subsidiary of the Stibo A/S group, founded in 1794, and is headquartered in Aarhus, Denmark. More at

About Muebles Jamar
Muebles Jamar is a visionary company with a mission to make families happy, furnishing homes with quality and comfort. The Jamar brand was born in 1951 when Jaime Naimark, a young entrepreneur and visionary from an immigrant family, founded his first warehouse in the historic heart of Barranquilla. With 23 stores throughout Colombia with seven in Panama, Muebles Jamar is the number one retailer in furniture and mattresses in both countries, with excellent omnichannel service, design, quality and accessibility. More at

For more information, please contact: 
Katherine Hahn 
Public Relations Manager 

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