Telecommunications

Bringing to market products and services that are more relevant to subscribers in a timely way is key to reducing customer churn. To achieve this, equipment manufacturers and service providers need to define and communicate product and service information more quickly and in a coherent way.

The telecommunication industry’s legacy platforms for product definition suffer from a number of fundamental deficiencies:

• They are not designed to handle the growth in the number and types of products
• They are not capable of handling the frequency at which they need to be revised and released due to competitive
• They are not able to cater for growing demands from subscribers for product personalization and managing consent for usage of their personal data
  
  

The sheer volume and variety of information needed to support today’s complex offerings has surpassed the existing capabilities of many telecom operators.

The telecom industry needs new, unified processes for product information management (PIM) to ensure that products and services can meet the requirements to reduce churn, make relevant offerings and comply with data regulations.

Master data management implements a PIM process that puts your business back in control of the data that differentiates your capabilities.

Connectivity is an integral part of delivering personalized healthcare, integrating travel services, retailing to the subscriber and providing demand-based entertainment. As capability grows, new types of consumer requirements and business models will look for communications suppliers who can address their needs:

• Remote diagnosis using AI
• Automated transport services
• Real-time payment services

 

These services all require new types of integrated offerings, available instantly from the cloud and configurable to individual requirements.

Transparency in the data that fuels these new services is key to be able to confidently move resources to the cloud and establish service level agreements for their management.

Trustworthy and holistic views of subscriber information that traverse disparate lines of businesses, partners, locations and products, is key to the development of the insightful information needed to power next generation automation for the telecommunications provider.