Telecommunications

Bringing to market products and services that are more relevant to subscribers in a timely way is key to reducing customer churn. To achieve this, equipment manufacturers and mobile network service providers need to define and communicate product and service information more quickly and in a coherent way.

The telecommunication industry’s legacy platforms for product definition suffer from a number of fundamental deficiencies:

• They are not designed to be scalable or handle growth in the number and types of products and subscriber profiles
• They are not capable of handling the frequency at which they need to be revised and released due to competition
• They are not able to cater to growing demands from subscribers for product personalization and managing consent for the usage of their personal data
  
  

The sheer volume and variety of subscriber information and user data needed to support today’s complex offerings have surpassed the existing capabilities of many telecom operators.

The telecom industry needs new, unified data repository processes for product information management (PIM) to ensure that products and 5G services can meet the requirements to reduce churn, make relevant offerings and comply with data regulations.

Master data management implements a subscriber data management (SDM) solution that puts your business back in control of subscription data and data sources that differentiate your capabilities.

Connectivity is an integral part of delivering personalized healthcare, integrating travel services, retailing to the subscriber and providing demand-based entertainment. As capability grows, new types of consumer requirements and business models will look for communications suppliers who can address their needs:

• Remote diagnosis using AI
• Automated transport services
• Real-time payment services
• 5G network slicing and edge computing use cases
  
  

These services all require next-generation integrated offerings with provisioning available instantly from cloud infrastructure and configurable to individual requirements.

Transparency in the data layer that fuels these new services is key to being able to confidently move resources to the cloud, streamline operations and establish cost-effective service level agreements.

Trustworthy and holistic views of subscriber information from HSS/HLR systems and modern 3GPP architecture traverse disparate lines of businesses, partners, locations and products, enabling network function. An SDM solution is key to developing the information needed to power next-generation automation for the telecommunications provider.