Master Data Management Built For

Telecommunications


New types of subscriber requirements and innovative business models are the products of a 5G, edge-connected world. Agility in data management is required to keep pace with this change.

A CDO survey reveals the importance of data management, data governance and data quality.

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Master data management at the edge -
Keeping your telecom business connected to your customers

Years of tactical IT policy making to meet short term business requirements in telecom has left in its wake complex IT infrastructures within which data silos have long since lost their owners.

The world runs on data. And data can no longer hide behind applications. Data management needs a new data culture to keep pace with the business transformation requirements of your subscribers.

Edge computing and 5G technologies are fueling the consumer’s appetite for new types of products and services.

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Bringing to market products and services that are more relevant to subscribers in a timely way is key to reducing customer churn. To achieve this, equipment manufacturers and service providers need to define and communicate product and service information more quickly and in a coherent way.

The telecom industry’s legacy platforms for product definition suffer from a number of fundamental deficiencies:

  • They are not designed to handle the growth in the number and types of products
  • They are not capable of handling the frequency at which they need to be revised and released due to competitive pressures
  • They are not able to cater for growing demands from subscribers for product personalization and managing consent for usage of their personal data

The sheer volume and variety of information needed to support today’s complex offerings has surpassed the existing capabilities of many telecom operators.

The telecom industry needs new, unified processes for product information management (PIM) to ensure that products and services can meet the requirements to reduce churn, make relevant offerings and comply with data regulations.

Master data management implements a PIM process that puts your business back in control of the data that differentiates your capabilities.

AI in telecom is in the driving seat of the new customer experience

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Is your AI making good data-driven decisions about your customers’ needs? You might have a wealth of data about your customer, the products and services they use, invoicing, customer service records etc. But is this information tied together in a way that makes it actionable? Is it insightful? Trustworthy? Up to date? Who is accountable to ensure it is fit for analytical purpose?

Application of data governance principles is essential to bring together customer data from across silos in a managed and transparent manner. Only then can this information be used to empower your AI to make real-time, actionable, data-driven decisions.

Use master data management to create data transparency
and gain better insight.

CRM is Not Customer MDM “Why do we need customer MDM when we already have CRM in broad use across the company? Doesn’t CRM do all that already?” The short answer is “No”. Take customer relationships to the next level by combining CRM with Customer MDM. Get the Executive Brief
The Questions You Need To Ask Before Building Your Customer Data Business Case Five senior leaders from across the data community came together to explore the critical success factors in preparing an impactful customer data business case by asking the right questions. Get the Report
Build Your Brand Experience on Data Transparency The ultimate customer experience begins with product data. Learn how to achieve it by moving beyond product information management (PIM) with Stibo Systems’ Product MDM. Get the Data Sheet
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Telecom operations are moving to the cloud to support higher degrees of automation and efficiency

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Connectivity is an integral part of delivering personalized healthcare, integrating travel services, retailing to the subscriber and providing demand-based entertainment.

As capability grows, new types of consumer requirements and business models will look for communications suppliers who can address their needs:


  • Remote diagnosis using AI
  • Automated transport services
  • Real-time payment services

These services all require new types of integrated offerings, available instantly from the cloud and configurable to individual requirements.

Transparency in the data that fuels these new services is key to be able to confidently move resources to the cloud and establish service level agreements for their management.


Trustworthy and holistic views of subscriber information that traverse disparate lines of businesses, partners, locations and products, is key to the development of the insightful information needed to power next generation automation for the telecommunications provider.

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Master data management is a core discipline to drive business success.

icon_84x84_access-controls Drive personalization

MDM delivers reliable customer data that tells you exactly who you’re targeting in your marketing and enables you to develop personalized products.

icon_84x84_Eliminate-Data-Silos Eliminate data silos

MDM provides a reliable data foundation for improving CRM, ERP, marketing automation and other essential business systems.

icon_84x84_accelerate Accelerate time-to-market

MDM helps you develop and launch new products through user-friendly automation and streamlined processes.

icon_84x84_eliminate Reduce risk

MDM ensures you understand customer identities and know how personal data is collected and used.

VIDEO How Master Data Management can help Marketing Executives.

Marketing Executives do not get the results they expect from their activities because they don’t have an overview of all the data that resides in various systems. Master Data Management can help.


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LET’S START CREATING A MORE TRANSPARENT WORLD Empower data transparency through MDM At Stibo Systems, our mission is to create the world’s most versatile master data management solutions, built to enable businesses to optimize their business, environmental and social performance. Connect with us today to start your journey to creating better business and a better world.
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