Years of tactical IT policy making to meet short term business requirements in telecom has left in its wake complex IT infrastructures within which data silos have long since lost their owners.
The world runs on data. And data can no longer hide behind applications. Data management needs a new data culture to keep pace with the business transformation requirements of your subscribers.
Bringing to market products and services that are more relevant to subscribers in a timely way is key to reducing customer churn. To achieve this, equipment manufacturers and service providers need to define and communicate product and service information more quickly and in a coherent way.
The telecom industry’s legacy platforms for product definition suffer from a number of fundamental deficiencies:
The sheer volume and variety of information needed to support today’s complex offerings has surpassed the existing capabilities of many telecom operators.
The telecom industry needs new, unified processes for product information management (PIM) to ensure that products and services can meet the requirements to reduce churn, make relevant offerings and comply with data regulations.
Master data management implements a PIM process that puts your business back in control of the data that differentiates your capabilities.
Is your AI making good data-driven decisions about your customers’ needs? You might have a wealth of data about your customer, the products and services they use, invoicing, customer service records etc. But is this information tied together in a way that makes it actionable? Is it insightful? Trustworthy? Up to date? Who is accountable to ensure it is fit for analytical purpose?
Application of data governance principles is essential to bring together customer data from across silos in a managed and transparent manner. Only then can this information be used to empower your AI to make real-time, actionable, data-driven decisions.
Connectivity is an integral part of delivering personalized healthcare, integrating travel services, retailing to the subscriber and providing demand-based entertainment.
As capability grows, new types of consumer requirements and business models will look for communications suppliers who can address their needs:
These services all require new types of integrated offerings, available instantly from the cloud and configurable to individual requirements.
Transparency in the data that fuels these new services is key to be able to confidently move resources to the cloud and establish service level agreements for their management.
Trustworthy and holistic views of subscriber information that traverse disparate lines of businesses, partners, locations and products, is key to the development of the insightful information needed to power next generation automation for the telecommunications provider.
MDM delivers reliable customer data that tells you exactly who you’re targeting in your marketing and enables you to develop personalized products.
MDM provides a reliable data foundation for improving CRM, ERP, marketing automation and other essential business systems.
MDM helps you develop and launch new products through user-friendly automation and streamlined processes.
MDM ensures you understand customer identities and know how personal data is collected and used.
Marketing Executives do not get the results they expect from their activities because they don’t have an overview of all the data that resides in various systems. Master Data Management can help.