Posts about Location data

Fuel data-driven experiences to engage the empowered digital automotive customer

The road ahead is wide open. For automotive aftermarket companies, it means a strong shift into connected commerce, search, and expanded capabilities to reach consumers in digital channels. Product data has always been important but more comprehensive support of the customer journey and customer experience is needed. 

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The importance of data integrity in delivering an optimal digital experience for customers

Shopping behaviors shifted dramatically last year as consumers adopted more digital tactics across the entire shopping journey. Many consumers engaged in digital activities throughout the shopping process such as researching and purchasing products online or selecting different delivery options. These retail trends are here to stay, according to a McKinsey survey, which found that 71% of apparel shoppers and 66% of grocery shoppers who used digital shopping services for the first time during the Covid-19 crisis will continue to do so after it ends.

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What’s the most important thing in real estate? According to the old saying: location, location, location. But the sentiment can also be applied to enterprise master data.

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Keeping track of your physical assets: devices, tools, equipment and real estate, to name a few, already requires managing and maintaining large amounts of information. Where are your assets? Who is using them? These are typical questions companies encounter on a daily basis and their answers are critical to maintain efficient operations. Errors in this information and delays in accessing asset data can result in loss of productivity and higher costs. But what happens when your assets start generating data of their own?

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It must have been somewhere around the third mile, err—fifth kilometer, of that evening’s quest that it started to dawn on me. This was something truly different. Here we were—me, my wife, our two boys (ages 5 and 7) and ever-accommodating infant daughter, trekking through an open field near our home in search of cartoon monsters. Ostensibly our destination was the picnic pavilion in the park near our house, but more precisely it was the virtual waypoint located at the pavilion being displayed on our two iPhone screens. We were headed there to re-stock supplies that would aid us on our digital quest to find, hoard collect and train Pokémon. All so that they might one day compete in anime-style gladiatorial combat in service of our family’s honor.

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