Jesper Grode

Consumer packaged goods are changing faster than ever and master data is increasingly at the center of it all

Editors note: For the latests updates, jump to our coverage of trends impacting CPG in 2021 and prior to that in 2020.

Most industries have felt the winds of change for a while now. Digital commerce strategies, customer-centricity, and product innovation have all made their way to the heart of business. These winds are now blowing across the consumer packaged goods (CPG) space.

How do CPG companies prepare to benefit from these changes, along with the emerging trends and predictions surfacing in the industry right now? A good place to start is reviewing the seven most prominent mega-trends affecting CPG right now, the challenges and opportunities they bring and what CPG manufacturers and brands can do to leverage the synergies existing within them.  

If you’re a retailer or CPG manufacturer, you’re likely to be familiar with SmartLabel^tm, an innovative transparency initiative created by the Grocery Manufacturers Association (GMA) and its members to provide consumers with detailed information about the food, beverage, personal care, household and pet care products they use and consume.