If your product information management (PIM) strategy relies on Informatica Product 360, Salesforce’s $8 billion acquisition is more than just industry news. It’s a major shift that could leave P360 users watching from the sidelines.
While there are still many questions about the post-acquisition integration, it’s clear Salesforce didn’t acquire Informatica to preserve the status quo. Their goal is to integrate Informatica’s core data management capabilities with the Salesforce platform to power a unified architecture for agentic AI.
It’s a bold vision, to be sure. One that doesn’t mention how product data fits into this ambitious plan.
Questions your leadership team will be asking
While some organizations may benefit from a deeper Salesforce integration, others could find themselves increasingly constrained by platform dependencies they never signed up for.
Integration projects of this scale often take anywhere from 18-36 months. So, what happens to Product 360 during this transition? Will it be prioritized or put on hold?
Here are the questions your IT and product teams should be asking right now:
Technical preparedness
- What’s our exit strategy if P360’s product direction changes?
- How dependent are we on Informatica-specific features?
- What’s the cost and timeline of migrating to a new solution?
Business continuity
- Who are our key Informatica contacts, and how likely are they to stay post-acquisition?
- Can we maintain vendor neutrality under Salesforce’s ownership?
- How quickly can we pivot if needed?
Strategic planning
- Does this acquisition align with our long-term architecture strategy?
- What existing technology partnerships are now at risk?
- What capabilities might we gain or lose in the process?
- What contract or pricing risks might arise after the acquisition?
Your PIM strategy deserves more than uncertainty
Product data management isn’t just another capability. Whether you're a retailer, ecommerce business or a CPG company, you need a best-in-class solution that supports the full product data lifecycle, from product onboarding to conversion.
Stibo Systems Product Experience Data Cloud does just that, enabling you to turn your product data into a competitive advantage. See how we’re delivering real results and long-term success with our customers.
Here’s how we compare:
|
Informatica Product 360 |
Stibo Systems Product Experience Data Cloud |
|
|
Vendor Independence |
Soon part of Salesforce, acquisition to close in 2026 |
Foundationally owned, independent |
|
Roadmap Clarity |
Uncertain, will be based on Salesforce’s priorities |
Transparent, predictable and steady innovation |
|
Platform Openness |
To be integrated with Salesforce platform |
Open platform, APIs and partner flexibility |
|
PIM Depth |
Legacy PIM leader, yet future roadmap unclear with new ownership |
Full AI-powered solution for PIM and PXM |
|
Customer Trust |
Too early to tell how customers will feel about new ownership |
Industry leader in PIM and MDM, trusted by global brands |
It’s never too early to start formulating your Plan B
There’s no doubt the enterprise data landscape will continue to evolve. It’s important to make sure your product data strategy is also evolving, on your terms and your timeline.
Forward-thinking teams are starting to form a Plan B in case the direction of Product 360 no longer aligns with their organization. They’re:
- Auditing current P360 dependencies and integration points
- Discussing long-term data strategy with leadership
- Exploring alternative MDM/PIM solutions
- Engaging with analysts and peers
- Building vendor relationships
- Starting internal gap assessments
Focus on what you can control
With acquisitions of this scale, change is inevitable. The real question is whether those changes will serve your organization’s data strategy, or theirs.
While Salesforce is unlikely to sunset P360, it’s unclear whether future development will be a priority. Fortunately, integration timelines are long, giving your team time to reassess your product data strategy and map out a Plan B on your terms.
Ready to take back control? Find out how Stibo Systems puts your product data strategy first.
