Adrian Carr

How CPG companies can adapt to the New Normal

Manufacturers of consumer-packaged goods (CPG) are finding themselves in the midst of a historic transformation.

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In the decade ahead, data transparency will create an informed dialogue connecting companies and their constituents. Will your business be ready?

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Consumers are increasingly making purchase decisions with their hearts AND minds. By properly managing customer data to support transparency, retailers can win favor on both fronts.

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