Model Context Protocol (MCP): The Missing Layer for AI Systems That Interact with Enterprise Data

Alison Bruford | October 24, 2025 | 5 minute read

Master Data Management Powered by AI

Learn more

Model Context Protocol (MCP): The Missing Layer for AI Systems That Interact with Enterprise Data

Master Data Management Blog by Stibo Systems logo
| 5 minute read
October 24 2025
Model Context Protocol (MCP): The Missing Layer for AI Systems
9:36

Large language models (LLMs) are getting smarter by the week. They’re reasoning better, adapting faster and tackling more complex enterprise use cases.

But for all their power, they remain isolated. They can reason and generate, yet they don’t have safe, structured access to the data and systems that drive real business outcomes.

Model Context Protocol (MCP) is changing how LLM systems interact with enterprise data. It’s quickly becoming the standard for connecting AI agents to enterprise tools and data — securely, dynamically, and at scale.

Instead of building custom integrations for every LLM deployment, MCP gives you a standardized way for AI agents to discover and use enterprise systems. It’s the bridge between reasoning and real-world action — the foundation for the next generation of agentic AI.

 

Why we need MCP

We’re moving fast past simple chatbots toward autonomous AI systems — agents that can reason about problems and take autonomous actions.

Today’s AI models are powerful, but they have limited visibility into the enterprise context unless explicitly connected to it through integrations or retrieval systems. They can’t safely interact with your enterprise data without massive custom glue code. Each integration is one-off, fragile, and hard to maintain.

To make AI operationally useful, your agents need reliable, discoverable, and governed access to enterprise data. MCP provides the standardized layer that makes this possible.

 

What Is the Model Context Protocol (MCP)?

At its core, MCP is an open standard that defines how AI models and agents discover and interact with external tools, data sources, and systems.

It's a universal adapter that enables different applications to:

  • Communicate
  • Share information
  • Cooperate

...without requiring a new custom integration for every use case.

Instead of writing hardcoded connectors each time you want your AI model to call a database, API, or file system, MCP defines a structured way for models to discover what’s available and how to use it— safely and dynamically.

Just as HTTP standardized how clients talk to servers, MCP standardizes how AI systems talk to enterprise data.

 

Traditional integrations vs. MCP interactions

Traditional approach:

Write custom integration code for each AI use case Hard-code API endpoints and data transformations Maintain separate connectors for different models or vendors Models have no way to discover new capabilities dynamically

MCP approach:

Models discover available tools via standardized metadata Capabilities can be registered, described, and invoked dynamically A single integration can support multiple models and agents Security and permissions can be built in at the protocol level

MCP reduces brittle, one-off API logic with a self-describing, governed integration layer. Your models can safely explore and use what’s available without you wiring up every endpoint manually.

 

How MCP architecture works

MCP uses a simple client-server model — but flipped for AI.

1. MCP client

Usually the AI system or agent framework that wraps your LLM.

It discovers tools, resources, and prompts through the protocol and invokes them as needed.

2. MCP server

Sits between your AI client and your enterprise systems.

It exposes structured capabilities such as tools, resources, and prompts, that the AI can query and use.

3. Data source

The actual backend systems such as databases, APIs, document stores, ERP systems, etc.

The MCP server bridges these to the model in a standardized, discoverable way.

 

How it differs from REST APIs

Traditional REST APIs are static. You must know the endpoints, parameters and authentication before calling them.

MCP flips that model.

The server advertises what it can do and what data and actions are available. The client (model) can discover those capabilities in real time and invoke them dynamically. The system behaves like introspection for APIs, designed specifically for AI agents.

 

Tools register themselves

When an MCP server starts up, it publishes descriptions of all available tools:

  • What they do
  • What parameters they expect
  • What permissions are required

The AI agent can:

  1. Query what’s available
  2. Read descriptions to understand tools and data schemas
  3. Invoke them with structured parameters
  4. Receive predictable, machine-readable responses

This discovery-first design makes MCP perfect for agentic workflows where the AI can reason about which tools to use, in what order, and why.

 

Why MCP matters for engineering teams

Agentic AI is changing how we architect systems. Incorporating MCP now gives engineering teams a future-proof integration model for AI systems that act autonomously across enterprise environments.

Key advantages:

  • Less integration plumbing: Each enterprise system runs its own MCP server. AI agents can discover and use multiple MCP servers simultaneously with no per-LLM connectors.
  • Future-ready: As new AI models appear, they can immediately interact with your existing MCP layer meaning no need to rebuild integrations.
  • Vendor-neutral: you’re not locked into any specific model or vendor SDK. MCP is an open standard.
  • Scalable and secure: Governance, permissions, and auditability are built into the protocol.
  • Reduced duplication: No more rewriting connection logic or data access patterns for each use case. The same MCP layer powers multiple agents, securely.

large-blog-MCP stack

MCP acts as the middle layer that translates between the language of enterprise systems and the reasoning of AI models.

 

Examples of agentic workflows powered by MCP

1. Intelligent content generation

Your marketing team needs a product presentation, but the data is scattered:

  • Product specs in your PIM
  • Customer insights in your Customer MDM
  • Market data in your analytics platform

In traditional automation you have a fragile script that queries systems A, B and C in order. If one schema changes, it breaks.

But an MCP-enabled agent:

  1. Discovers relevant enterprise data sources.
  2. Queries only the systems that contain needed info.
  3. Synthesizes insights into a coherent presentation.
  4. Adapts dynamically to schema or data changes.

2. Data quality analysis and pattern recognition

Your data team suspects quality issues in supplier data.

With a traditional approach, predefined scripts check static validation rules.

But an MCP-enabled agent:

  1. Discovers available data domains and validation tools.
  2. Analyzes datasets to find anomalies *you didn’t predefine*.
  3. Applies business rules dynamically.
  4. Generates contextual quality reports and remediation suggestions.

The result is an adaptive, intelligent data quality analysis that evolves with your data.

3. Documentation generation

Developers rarely update API documentation consistently.

With a traditional approach updates are done manually (often out of sync).

But an MCP-enabled agent:

  1. Traverses your live codebase and APIs.
  2. Detects undocumented endpoints or deprecated routes.
  3. Generates and updates documentation automatically.

Your documentation now stays in sync with reality and not just intention.

 

The road ahead

MCP is quickly emerging as the connective tissue between reasoning and real-world action for AI.

As adoption of MCP continues to increase, we anticipate the emergence of open-source MCP servers and software development kits tailored for widely used systems. There will likely be standardised tools designed for building, testing, and securing MCP endpoints.

Furthermore, AI platforms and orchestration tools are expected to offer native support for MCP clients, streamlining integration and expanding capabilities.

 

MCP with the foundation for intelligent data interaction

MCP doesn’t replace your data infrastructure, it amplifies it. If your organization is already investing in Master Data Management (MDM) and Data-as-a-Service (DaaS) platforms, MCP acts as the connective tissue that lets AI agents use that data intelligently and responsibly.

Your MDM systems already ensure data quality, consistency, and governance across domains. DaaS exposes that trusted data through APIs or cloud services for consumption.

What’s been missing until now is a standardized way for AI models to discover, understand, and interact with those services autonomously. That’s exactly where MCP fits.

By layering MCP on top of MDM and DaaS, you turn static, API-driven access into a dynamic, context-aware interaction model:

  • Agents can discover which master data entities or DaaS endpoints are available.
  • MCP schemas provide semantic context, so models understand what the data represents.
  • Built-in permission and policy layers ensure data is accessed in compliance with enterprise governance.

The result is an ecosystem where your AI systems can not only retrieve data, but reason about its meaning, lineage, and usage within enterprise policies.

In essence, MCP operationalizes your data strategy for the AI era. MDM ensures data is clean and consistent, DaaS makes it accessible and MCP makes it usable by autonomous systems.

Together, they enable a new level of data intelligence where AI agents can safely interact with the full spectrum of enterprise knowledge, driving innovation and automation at scale. MCP isn’t just an integration layer, it’s the foundation for building AI systems that act with context, compliance, and confidence.


Master Data Management Blog by Stibo Systems logo

Ali Bruford is a Product Marketing Manager at Stibo Systems, helping businesses unlock the value of AI-ready, trusted data. With over 15 years of experience in product marketing for technical, financial and data management solutions, she specializes in translating complex technologies into clear business value. Ali brings deep expertise across public and private data, data science and enterprise data management, and now leads product marketing for AI and Platform at Stibo Systems.

Discover Blogs by Topic

  • MDM strategy
  • Data governance
  • Customer and party data
  • See more
  • Retail
  • Data quality
  • Product data and PIM
  • AI and machine learning
  • Manufacturing
  • Product Experience Data Cloud
  • Supplier data
  • Consumer packaged goods
  • Data compliance
  • Sustainability
  • Customer experience and loyalty
  • Data integration
  • ROI and business case
  • Insurance
  • Operational efficiency
  • Banking and capital markets
  • Location data
  • Compliance and risk management
  • Customer Experience Data Cloud
  • Multidomain data
  • Product data syndication
  • Supplier Data Cloud
  • Supply chain
  • Business Partner Data Cloud
  • ERP success
  • Life sciences
  • Location Data Cloud
  • Product onboarding
  • Analytics and BI
  • Automotive
  • Data modeling
  • Data sourcing
  • Digital transformation
  • Platform
  • Translation and localization
  • Business agility
  • Cloud and SaaS
  • Data delivery
  • Data sharing
  • Digital asset management
  • Digital shelf analytics
  • Enhanced content
  • Transparency

Model Context Protocol (MCP): The Missing Layer for AI Systems That Interact with Enterprise Data

10/24/25

Managing Product Complexity: Leveraging Custom Product Management with BOM-Level Precision

10/20/25

A Quick Guide to Golden Customer Records and How to Create Them with Master Data Management

10/8/25

How CPG Brands Scale D2C Business Without Breaking What Already Works

10/2/25

Product Listing Page Best Practices: How to Create Better Product Listings with PIM

10/1/25

How Leading Brands Built Trusted Data with Amplifi and Stibo Systems

9/24/25

Informatica Product 360 Users: Is It Time for Plan B?

9/11/25

Is Your Data the Cause of Flawed AI Outputs?

9/11/25

10 Dangerous Myths About Managing Your B2B Partner and Account Data

9/9/25

What’s Next for GenAI in Product Experiences?

9/8/25

The Board of Directors’ Guide to Selecting Product Experience Software (With Checklist)

8/28/25

5 PIM Trends That Will Define 2026 and the Near Future (And How to Prepare for Them)

8/27/25

PIM and MDM: Key Differences, Benefits and How They Work Together

8/27/25

From Zero to Launch in Under 6 Months: A Quick Guide to Deploying Master Data Management

8/12/25

How Operations Leaders are Modernizing Manufacturing Data Without Halting Production

8/5/25

Digital Product Passports: The Data Management Mandate

8/4/25

How to Improve Back-End Systems Using Master Data Management

8/1/25

Product Attribution Strategies That Convert Searchers into Buyers

7/14/25

How to Get More Value from Your Data: The Benefits of Master Data Management

7/9/25

The Complete PIM Features Guide: The Capabilities You Need for Successful Data Strategies

7/4/25

Fixing Fragmented Customer Account Data: Stop Losing Revenue and Trust

7/3/25

PIM explained: How Product Information Management transforms data quality

6/26/25

What is master data management? A complete and concise answer

6/25/25

Better Together: CRM and Customer Master Data Management

6/12/25

How CPG Сompany Bonduelle Сentralized Product Data Across 37 Countries

6/11/25

Master Data Management Tools: A Complete Guide

6/10/25

How Signet Jewelers Built Trust in Its Retail Data

5/23/25

5 Hidden Costs of Bad Customer Data in Retail (and How to Avoid Them)

5/12/25

Manufacturing Trends and Insights in 2026

5/12/25

What is the difference between CPG and FMCG?

5/7/25

Data Migration to SAP S/4HANA ERP: The Fast and Safe Approach with MDM

4/30/25

What is a Data Domain? Meaning & Examples

4/29/25

Master Data Management Roles and Responsibilities

4/21/25

5 Key Trends in Product Experience Management

4/15/25

Trust the Machine: Making AI Automation Reliable in Master Data Management

4/4/25

How Agentic Workflows Are Changing Master Data Management at the Core

4/2/25

What is Smart Manufacturing and Why Does it Matter?

3/17/25

How to Implement Master Data Management: Steps and Challenges

3/11/25

MDM and AI: Real-World Use Cases and Learnings From OfficeMax and Motion Industries

3/7/25

Reyes Holdings' MDM Journey to Better Data

2/27/25

Discover the Value of Your Data: Master Data Management KPIs & Metrics

2/19/25

The Future of Master Data Management: Trends in 2026

2/17/25

8 Best Practices for Customer Master Data Management

2/3/25

How to Choose the Right Data Quality Tool?

1/29/25

AI Adoption: A High-Stakes Gamble for Business Leaders

1/28/25

All You Need to Know About Supplier Information Management

1/27/25

How Kramp Optimizes Internal Efficiency with Data Strategy

1/27/25

From Patchwork to Precision: Moving Beyond Outdated and Layered ERP Systems

1/27/25

Thriving Beyond NRF 2025 with Trustworthy Product Data

1/24/25

Building the Future of Construction with AI and MDM

1/23/25

Why Addressing Data Complexity in Pharmaceutical Manufacturing Is Critical

1/17/25

How URBN Leverages Data Management to Support Its Sustainability Information  

1/17/25

An Introductory Guide to Supplier Compliance

1/14/25

How to Avoid Bad Retail Customer Data

1/6/25

How to Implement Data Governance

12/17/24

Gen Z: Seeking Excitement Beyond Amazon

12/11/24

A Modern Guide to Data Quality Monitoring: Best Practices

12/10/24

CDP and MDM: Complementary Forces for Enhancing Customer Experiences

12/10/24

What is Supply Chain Analytics and Why It's Important

12/9/24

What is Supplier Lifecycle Management?

12/5/24

Using Machine Learning and MDM CBAM for Sustainability Compliance

12/3/24

AAPEX and SEMA: The Automotive Aftermarket Industry’s Mega-Showcase

11/25/24

Solving Retail Data Fragmentation: The Key to Consistent Customer Journeys

11/11/24

Live Shopping: How to Leverage Product Information for Maximum Impact

10/22/24

Why Data Accuracy Matters for CPG Brands

10/16/24

Why Choose a Cloud-Based Data Solution: On-Premise vs. Cloud

10/15/24

How Master Data Management Can Enhance Your ERP Solution

9/23/24

Navigating Change: Engaging Business Users in Successful Change Management

9/20/24

What is Digital Asset Management?

9/11/24

How to Improve Your Data Management

9/3/24

Digital Transformation in the CPG Industry

8/30/24

5 CPG Industry Trends and Opportunities for 2025

8/29/24

Responsible AI Relies on Data Governance

8/27/24

Making Master Data Accessible: What is Data as a Service (DaaS)?

8/19/24

6 Features of an Effective Master Data Management Solution

8/15/24

Great Data Minds: The Unsung Heros Behind Effective Data Management

8/13/24

A Data Monetization Strategy - Get More Value from Your Master Data

8/6/24

Introducing the Master Data Management Maturity Model

8/4/24

What is Augmented Data Management? (ADM)

7/31/24

GDPR Data Governance and Data Protection, a Match Made in Heaven?

7/17/24

The 5 Biggest Retail Trends in 2025

6/10/24

The Difference Between Master Data and Metadata

5/26/24

What Is Master Data Governance – And Why Do You Need It?

5/12/24

Guide: Deliver flawless rich content experiences with master data governance

4/11/24

Risks of Using LLMs in Your Business – What Does OWASP Have to Say?

4/10/24

Guide: How to comply with industry standards using master data governance

4/9/24

Guide: Get enterprise data enrichment right with master data governance

4/2/24

Guide: Getting enterprise data modelling right with master data governance

4/2/24

Guide: Improving your data quality with master data governance

4/2/24

How to Get Rid of Customer Duplicates

3/25/24

5 Tips for Driving a Centralized Data Management Strategy

3/18/24

What is Application Data Management and How Does It Differ From MDM?

3/18/24

5 Key Manufacturing Challenges in 2025

2/20/24

How to Enable a Single Source of Truth with Master Data Management

2/20/24

What is Data Quality and Why It's Important

2/12/24

Data Governance Trends 2025

2/7/24

What is Data Compliance? An Introductory Guide

2/6/24

How to Build a Master Data Management Strategy

1/18/24

The Best Data Governance Tools You Need to Know About

1/16/24

How to Choose the Right Master Data Management Solution

1/15/24

Building Supply Chain Resilience: Strategies & Examples

12/19/23

Shedding Light on Climate Accountability and Traceability in Retail

11/29/23

What is Party Data? All You Need to Know About Party Data Management

11/20/23

Location Analytics – All You Need to Know

11/13/23

Understanding the Role of a Chief Data Officer

10/16/23

5 Common Reasons Why Manufacturers Fail at Digital Transformation

10/5/23

How to Digitally Transform a Restaurant Chain

9/29/23

Three Benefits of Moving to Headless Commerce and the Role of a Modern PIM

9/14/23

12 Steps to a Successful Omnichannel and Unified Commerce

7/6/23

Navigating the Current Challenges of Supply Chain Management

6/28/23

Product Data Management during Mergers and Acquisitions

4/6/23

A Complete Master Data Management Glossary

3/14/23

Asset Data Governance is Central for Asset Management

3/1/23

4 Common Master Data Management Implementation Styles

2/21/23

How to Leverage Internet of Things with Master Data Management

2/14/23

Sustainability in Retail Needs Governed Data

2/13/23

Innovation in Retail

1/4/23

Life Cycle Assessment Scoring for Food Products

11/21/22

Retail of the Future

11/14/22

Omnichannel Strategies for Retail

11/7/22

Hyper-Personalized Customer Experiences Need Multidomain MDM

11/5/22

What is Omnichannel Retailing and What is the Role of Data Management?

10/25/22

Most Common ISO Standards in the Manufacturing Industry

10/18/22

How to Get Started with Master Data Management: 5 Steps to Consider

10/17/22

An Introductory Guide: What is Data Intelligence?

10/1/22

Revolutionizing Manufacturing: 5 Must-Have SaaS Systems for Success

9/15/22

Digital Transformation in the Manufacturing Industry

8/25/22

Master Data Management Framework: Get Set for Success

8/17/22

Supplier Self-Service: Everything You Need to Know

6/15/22

Omnichannel vs. Multichannel: What’s the Difference?

6/14/22

Create a Culture of Data Transparency - Begin with a Solid Foundation

6/10/22

What is Location Intelligence?

5/31/22

Omnichannel Customer Experience: The Ultimate Guide

5/30/22

Omnichannel Commerce: Creating a Seamless Shopping Experience

5/24/22

Top 4 Data Management Trends in the Insurance Industry

5/11/22

What is Supply Chain Visibility and Why It's Important

5/1/22

The Ultimate Guide to Data Transparency

4/21/22

How Manufacturers Can Shift to Product as a Service Offerings

4/20/22

How to Check Your Enterprise Data Foundation

4/16/22

An Introductory Guide to Manufacturing Compliance

4/14/22

Multidomain MDM vs. Multiple Domain MDM

3/31/22

How to Build a Successful Data Governance Strategy

3/23/22

What is Unified Commerce? Key Advantages & Best Practices

3/22/22

6 Best Practices for Data Governance

3/17/22

5 Advantages of a Master Data Management System

3/16/22

A Unified Customer View: What Is It and Why You Need It

3/9/22

Supply Chain Challenges in the CPG Industry

2/24/22

Top 5 Most Common Data Quality Issues

2/14/22

What Is Synthetic Data and Why It Needs Master Data Management

2/10/22

What is Cloud Master Data Management?

2/8/22

Build vs. Buy Master Data Management Software

1/28/22

Why is Data Governance Important?

1/27/22

Five Reasons Your Data Governance Initiative Could Fail

1/24/22

How to Turn Your Data Silos Into Zones of Insight

1/21/22

How to Improve Supplier Experience Management

1/16/22

​​How to Improve Supplier Onboarding

1/16/22

What is a Data Quality Framework?

1/11/22

How to Measure the ROI of Master Data Management

1/11/22

What is Manufacturing-as-a-Service (MaaS)?

1/7/22

The Ultimate Guide to Building a Data Governance Framework

1/4/22

The Dynamic Duo of Data Security and Data Governance

12/20/21

How to Choose the Right Supplier Management Solution

12/20/21

How Data Transparency Enables Sustainable Retailing

12/6/21

What is Supplier Performance Management?

12/1/21

The Complete Guide: How to Get a 360° Customer View

11/7/21

How Location Data Adds Value to Master Data Projects

10/29/21

What is a Data Mesh? A Simple Introduction

10/15/21

10 Signs You Need a Master Data Management Platform

9/2/21

What Vendor Data Is and Why It Matters to Manufacturers

8/31/21

3 Reasons High-Quality Supplier Data Can Benefit Any Organization

8/25/21

4 Trends in the Automotive Industry

8/11/21

What is Reference Data and Reference Data Management?

8/9/21

GDPR as a Catalyst for Effective Data Governance

7/25/21

How to Become a Customer-Obsessed Brand

5/12/21

How to Create a Master Data Management Roadmap in Five Steps

4/27/21

What is a Data Catalog? Definition and Benefits

4/13/21

How to Improve the Retail Customer Experience with Data Management

4/8/21

Business Intelligence and Analytics: What's the Difference?

3/25/21

What is a Data Lake? Everything You Need to Know

3/21/21

Are you making decisions based on bad HCO/HCP information?

2/24/21

5 Trends in Telecom that Rely on Transparency of Master Data

12/15/20

10 Data Management Trends in Financial Services

11/19/20

What Is a Data Fabric and Why Do You Need It?

10/29/20

Transparent Product Information in Pharmaceutical Manufacturing

10/14/20

How Retailers Can Increase Online Sales in 2025

8/23/20

Master Data Management (MDM) & Big Data

8/14/20

Key Benefits of Knowing Your Customers

8/9/20

Customer Data in Corporate Banking Reveal New Opportunities

7/21/20

4 Ways Product Information Management (PIM) Improves the Customer Experience

7/18/20

How to Estimate the ROI of Your Customer Data

7/1/20

Women in Master Data: Rebecca Chamberlain, M&S

6/24/20

How to Personalise Insurance Solutions with MDM

6/17/20

How to Get Buy-In for a Master Data Management Solution

5/25/20

Women in Master Data: Nagashree Devadas, Stibo Systems

2/4/20

Women in Master Data: Anna Schéle, Ahlsell

10/25/19

How to Improve Your Product's Time to Market With PDX Syndication

7/18/19

8 Tips For Pricing Automation In The Aftermarket

6/1/19

How to Drive Innovation With Master Data Management

3/15/19

Discover PDX Syndication to Launch New Products with Speed

2/27/19

How to Benefit from Product Data Management

2/20/19