Jul 19, 2026
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6 minutes read
There’s no shortage of customer data — from their activity on your website to purchase history to communication preferences. While most companies have more customer data than they know what to do with, many aren’t fully harnessing it. And they’re certainly not using it as effectively as they could to create a better customer experience (CX)....
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Matthew Cawsey
Driving growth for customers with trusted, rich, complete, curated data, Matt has over 20 years of experience in enterprise software with the world’s leading data management companies and is a qualified marketer within pragmatic product marketing. He is a highly experienced professional in customer information management, enterprise data quality, multidomain master data management and data governance & compliance.
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