Gen Z’s shopping habits are reshaping the retail industry’s priorities. Known for their preference for discovery, personalization and authenticity, this digitally native generation is signaling a growing disinterest in traditional ecommerce platforms like Amazon. While Amazon excels in providing a convenient shopping experience on a mass scale, not surprisingly Gen Z finds it uninspiring. Instead, they are drawn to alternative platforms that more closely align with their values and offer immersive, authentic experiences....
12/11/24 |
2 minute read
