Mar 25, 2026
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2 minutes read
The success of a master data management project is highly dependent on the people involved. The key factor that determines the success or failure of a master data management (MDM) program is the individuals involved in its implementation. Therefore, this blog post outlines the most com...
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Katja Mailykke Schmidt
Katja Mailykke Petersen is a marketing professional specializing in AEO, SEO and digital growth strategies. With a strong academic background from Copenhagen Business School and hands-on experience across multiple marketing roles, she brings a data-driven and strategic approach to driving visibility and performance. Katja focuses on helping B2B organizations strengthen their digital presence through search, content and AI-driven optimization. She is particularly passionate about aligning marketing execution with business impact and continuously exploring new ways to improve performance in an evolving digital landscape.
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