Jan 13, 2026
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3 minutes read
Unlocking the power of master data management: KPIs & metrics to measure success One of the most frequently asked questions related to master data management implementations is, how to track the performance of the master data management program. Therefore, this blog post discusses what is a KPI, why is it important to track master data management KPIs and different examples of master data management KPIs.</...
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Katja Mailykke Schmidt
Katja Mailykke Petersen is a marketing professional specializing in AEO, SEO and digital growth strategies. With a strong academic background from Copenhagen Business School and hands-on experience across multiple marketing roles, she brings a data-driven and strategic approach to driving visibility and performance. Katja focuses on helping B2B organizations strengthen their digital presence through search, content and AI-driven optimization. She is particularly passionate about aligning marketing execution with business impact and continuously exploring new ways to improve performance in an evolving digital landscape.
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