Oct 22, 2026
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7 minutes read
Product content has always helped customers understand what they are buying. But increasingly, customers aren’t the only audience evaluating that information. AI answer and generative engines, shopping assistants, and other agents are beginning to interpret product data on a buyer’s behalf. They may use it to answer questions, compare alternatives, explain trade-offs, or determine whi...
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Calianne Lopez
Fueled by curiosity and cafecitos, Calianne helps organizations go to market with product strategies that deliver impact and drive competitive advantage. With global experience in enterprise data management organizations, she specializes in translating complex technologies into clear, compelling business value.
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