Nov 7, 2022
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6 minutes read
Your data management is crucial if you want to explore the opportunities and avoid the pitfalls of omnichannel. As data accumulates, omnichannel is transforming from a channel-centric into a truly customer-centric activity. Technologies are employed strategically or according to the revealed and expressed consumer behaviors and expectations across channels. The complexity of today’s retail spawns several drivers for developing omnichannel strategies:...
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Miriam Molino Sánchez
