Your customer data is scattered across all kinds of platforms and systems. Trying to patch it together into one, usable customer profile is... complex. Imagine if all this fractured data could be collated in one place – one single source of truth. So, if you found contradictory data on a customer, you would know that THIS is the version that is correct and trustworthy. THAT is your golden record....
1/9/23 |
8 minute read
