Posts about Transparency

How CPG companies can adapt to the New Normal

Manufacturers of consumer-packaged goods (CPG) are finding themselves in the midst of a historic transformation.

The COVID experience and the heightened environmental awareness of consumers and lawmakers are changing the game for CPGs. You can add diversity and multiple ideological standpoints to the mix.
At the heart of these impactful trends lies an unsettling unpredictability that has been coined “The New Normal”.

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Synthetic data is test data that makes business operations run smoothly; if they are automated with AI or machine learning (ML), master data management (MDM) is critical to be sure decisions are unbiased.

Data generates data which in turn generates more data. How do we know if what is being produced is fit for purpose? What if a bot, designed to help us to make an informed investment decision or simply provide the best answer to our customer services question, gets it wrong?

Obviously, testing all different corners of solution sets is important. As AI takes a more dominant role in automating decision processes, it is essential to make sure MLOps (maching learning operations), enabled by MDM, are working from high-quality data that is explainable (XAI), trustworthy and free from bias.

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We are living in a world where retailers are transforming their business models towards a paradise of service and personalization to gain competitive advantage with less loyal customers. It is a world where customers can order a product online and have it at home in less than 30 minutes. Tonnes of plastic and cardboard waste generated by this delivery whirlwind are a result of these forces. According to the World Bank, the apparel segment makes up 10% of humanity’s carbon emissions. Fast fashion has increased clothes “consumption” by making fashion accessible to the masses and increasing the demand for new garments to an unsustainable extreme. It takes about 7,500 liters of water to produce a single pair of jeans, which is equivalent to one person’s drinking water for seven years. Impressive figures when we look at the various jeans in our wardrobes.

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High-quality master data and transparent processes are necessary to protect and grow your business. Master data governance helps you achieve it.

Transparency and high-quality master data are essential to everything related to your business: revenue growth, operational efficiency, risk management and compliance, analytics and digital transformation; and your ability to control costs and be agile.

The following discusses what master data governance is, why you need it, and how to implement it.

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The importance of data integrity in delivering an optimal digital experience for customers

Shopping behaviors shifted dramatically last year as consumers adopted more digital tactics across the entire shopping journey. Many consumers engaged in digital activities throughout the shopping process such as researching and purchasing products online or selecting different delivery options. These retail trends are here to stay, according to a McKinsey survey, which found that 71% of apparel shoppers and 66% of grocery shoppers who used digital shopping services for the first time during the Covid-19 crisis will continue to do so after it ends.

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Increasing the value of your data is easy with master data management

Last year was a year of tremendous change for businesses and consumers, as they adjusted to the realities of life during a pandemic. Many consumers turned to apps to track diet, fitness and other personal goals with incredible detail, accuracy and consistency, often connecting them to wearable technology that captures data automatically (e.g., heart rate or steps taken).

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Trustworthy, transparent data has never been more essential to business success than right here, right now

A healthy, well-run democracy is characterized by a willingness among its leaders to find common ground they can stand on in order to create a better future for its citizens. Despite the fact they often have different opinions on what actions need to be taken, experienced politicians know they can only succeed through collaboration. They also know success depends on being able to agree on some basic assumptions about what the facts are, and what they are not. It is otherwise impossible to make sustainable progress in a democracy.

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Lessons learned and digital wins provide confidence for retail success this year

Over 20,000 leaders from retailers and brands convened this year for NRF’s Big Show. But for the first time in 110 years, it was completely virtual. Despite the challenges, NRF came through just as retail did in 2020 by innovating and pivoting to create an excellent experience. There were more than 130 sessions by 330 speakers from over 3,500 participating companies.

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Creating value for CPG brands in 2021 starts with optimizing the value of data

The CPG space experiences significant change every year, but for manufacturers of consumer packaged goods, 2020 was one for the record books. At this time last year, industry experts already predicted big changes were coming. Then came the global pandemic, causing the market to shift at an even faster pace. For brands that had taken steps to anticipate and prep for evolving trends and opportunities, the journey was tough but navigable. For others, there were difficult, unexpected challenges.

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Digital transformation... dare you risk not having the insight and the technology

According to Gartner¹, "Seven out of 10 boards of directors responded to the COVID-19 crisis by accelerating digital business initiatives." Commentary from recently released 2021 Gartner Magic Quadrant for Master Data Management (MDM) Solutions¹ supports this fact, concluding that "The MDM market continues to evolve and thrive as organizations seek to benefit from the business agility afforded by mastering their most critical data, particularly in times of change." You might be interested in reading the full report, of course. More on that later in this blog, or click here if you can't wait.

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