UK’s second largest pub and restaurant chain uses unified master data to increase efficiency, provide better customer experiences and reach sustainability targets. Mitchells & Butlers, the UK's second-largest pub and restaurant chain, has embarked on a transformative digital journey powered by unified master data. In an insightful interview with Matthew Cawsey, Industry Lead at Stibo Systems, Mark Jones, Head of Data Management at Mitchells & Butlers, shares their journey towards harnessing the potential of data to enhance efficiency and elevate customer experiences....
9/29/23 |
5 minute read
