Building a business case with a strong ROI for a customer data platform starts with a conversation with your stakeholders Managing your customer data with a master data management platform can add value to your business. You know this because you’ve seen that trusted sources of customer data can help you reduce the cost of application integration, improve customer experience and get more actionable insight from your analytics. You know this. But how do you sell this to your management? The answer is: By building a convincing business case....
7/1/20 |
2 minute read
