The business of product management requires innovation. And no matter what type of change that requires, from incremental to disruptive to radical, customers today expect brands to innovate. A Nielsen study reveals that 63% of customers value it when manufacturers offer new products. Moreover, innovation isn't merely a matter of raising your R&D budget. According to the consulting firm Booz & Company (now part of PwC), brands that invest heavily in R&D aren’t more innovative than those that don’t....
3/15/19 |
3 minute read
