Master data management (MDM) is the core process used to manage, centralize, organize, categorize, localize, synchronize and enrich master data according to the business rules of the sales, marketing and operational strategies of your company.
Master data can take the form of product, customer, supplier, location and asset information, in addition to any information sources that drive your business.
The efficient management of master data in a central repository gives you a single authoritative view of information and eliminates costly inefficiencies caused by data silos.
It supports your business initiatives and objectives through identification, linking and syndication of information and content across products, customers, stores/locations, employees, suppliers, digital assets and more.
Success in the digital economy means giving customers what they want. One thing they want more of: trustworthy data on product ingredients, origin, environmental impact and more. MDM enables the controlled visibility to deliver it.Watch the Video
MDM is a key enabler for providing a single, trustworthy view of critical business information. Trusted data sources help reduce the costs of application integration, improve customer experience and yield actionable analytic insight. MDM delivers this by overcoming three common challenges:
MDM connects, masters and shares critical data from all your systems, including ERP, CRM, ecommerce and more. It allows you to create a 360° view of your information, including everything from the buying history of your customers to product availability and supplier interaction.
MDM is important because it allows businesses to:
When implementing master data management, developing clear data governance policies and processes is key to its success. This executive brief will provide insights into how to develop effective data governance policies and processes to support your MDM implementation, ultimately ensuring that your data is trustworthy and impactful.Download Executive Brief
Ensuring visibility and access to trustworthy data across the business ecosystem with MDM delivers multiple benefits for your business entity. Examples of benefits include:
Data management projects are hard to quantify. There is great financial value to be gained from improving data quality and automating data processes. But how do you estimate it? The ROI Calculator can help you build your business case for master data management.Get your customized ROI report
Are you navigating a merger or acquisition? Master data management can make or break the success of your new venture. Follow these seven steps to ensure a smooth transition and successful integration of your company's data.Read the blog
Unlock the power of your data with the right implementation style. Learn about the 4 most popular master data management implementation styles, i.e consolidation, registry, centralized and coexistence and discover which one is the best fit for your organization.Read the blog
The thing that has made Kellogg’s implementation unique is that it has been global from day one. When we evaluated solutions, it had to have that capability and be able to accommodate all the languages and nuances for our markets around the world."Global Director IT Marketing | The Kellogg Company Read the Success Study
When I think back about the collaboration I had with Stibo Systems, I see them as the role models I look for in new IT suppliers. ”Albin Junhede Sustainability Reporting System Lead, Oatly Watch the Video
The process of identifying and purchasing enterprise solutions needed to operate a business can vary widely, depending on the size and industry focus of the organization and the nature of their current infrastructure. Explore this guide to help you identify the right solution and/or partner.Get the Guide
Unlock the full potential of your data with a clear and actionable master data management roadmap. Learn how to create a strategic roadmap in just five easy steps.Read the blog
Is your organization struggling with unclear data, disconnected systems, and poor decision-making? It may be time to consider a master data management platform. In this post, we will explore the telltale signs that indicate your organization needs MDM.Read the blog
MDM delivers core data capabilities that connect and provide information to every point in the business, enabling data-driven innovation and digital transformation, including:
The more you understand the complexities of your business challenges, the more deliberately you can begin to choose your MDM solution. To help, here are four basic things you’ll need to take into consideration, before getting started on your journey to MDM and business success:
Build the business case
Since there are many stakeholders and factors involved in any large-scale IT project, the below guide will help you build the business case.
Align with your mission
Consider how your plan aligns with the purpose of your business. You should also develop your roadmap to highlight the obstacles you need to overcome.
Choose the right approach
Consider the available delivery options. For example, choose either a linear or an agile approach.
Quantify business value
Consider what success looks like to you and your business and establish clear, attainable metrics to track and measure results.