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MEET THE AUTHOR

Jeff Behn


Jeff Behn
Jeff Behn has spent the last 20 years in the CPG and food & beverage enterprise software space, focusing on solving supply chain and master data management challenges. In his role, he works to understand his clients’ needs and deliver solutions that address their challenges. He has worked across multiple geographies and lived in the Middle East and Africa. An avid “label reader” and foodie.
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Digital Transformation in the CPG Industry

Digital Transformation in the CPG Industry
3 reasons to digitally transform in CPG: Attuning to consumer demands, reducing complexity, and increasing operational efficiency...
8/30/24 | 5 minute read

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The Complete PIM Features Guide: The Capabilities You Need for Successful Data Strategies

The Complete PIM Features Guide: The Capabilities You Need for Successful Data Strategies
7/4/25
Fixing Fragmented Customer Account Data: Stop Losing Revenue and Trust

Fixing Fragmented Customer Account Data: Stop Losing Revenue and Trust
7/3/25
PIM explained: How Product Information Management transforms data quality

PIM explained: How Product Information Management transforms data quality
6/26/25
What is master data management? A complete and concise answer

What is master data management? A complete and concise answer
6/25/25
Better Together: CRM and Customer Master Data Management

Better Together: CRM and Customer Master Data Management
6/12/25
How CPG Сompany Bonduelle Сentralized Product Data Across 37 Countries

How CPG Сompany Bonduelle Сentralized Product Data Across 37 Countries
6/11/25
Master Data Management Tools: A Complete Guide

Master Data Management Tools: A Complete Guide
6/10/25
How Signet Jewelers Built Trust in Its Retail Data

How Signet Jewelers Built Trust in Its Retail Data
5/23/25
5 Hidden Costs of Bad Customer Data in Retail (and How to Avoid Them)

5 Hidden Costs of Bad Customer Data in Retail (and How to Avoid Them)
5/12/25
Data Migration to SAP S/4HANA ERP: The Fast and Safe Approach with MDM

Data Migration to SAP S/4HANA ERP: The Fast and Safe Approach with MDM
4/30/25
Trust the Machine: Making AI Automation Reliable in Master Data Management

Trust the Machine: Making AI Automation Reliable in Master Data Management
4/4/25
How Agentic Workflows Are Changing Master Data Management at the Core

How Agentic Workflows Are Changing Master Data Management at the Core
4/2/25
MDM and AI: Real-World Use Cases and Learnings From OfficeMax and Motion Industries

MDM and AI: Real-World Use Cases and Learnings From OfficeMax and Motion Industries
3/7/25
Reyes Holdings' MDM Journey to Better Data

Reyes Holdings' MDM Journey to Better Data
2/27/25
AI Adoption: A High-Stakes Gamble for Business Leaders

AI Adoption: A High-Stakes Gamble for Business Leaders
1/28/25
How Kramp Optimizes Internal Efficiency with Data Strategy

How Kramp Optimizes Internal Efficiency with Data Strategy
1/27/25
From Patchwork to Precision: Moving Beyond Outdated and Layered ERP Systems

From Patchwork to Precision: Moving Beyond Outdated and Layered ERP Systems
1/27/25
Thriving Beyond NRF 2025 with Trustworthy Product Data

Thriving Beyond NRF 2025 with Trustworthy Product Data
1/24/25
Building the Future of Construction with AI and MDM

Building the Future of Construction with AI and MDM
1/23/25
Why Addressing Data Complexity in Pharmaceutical Manufacturing Is Critical

Why Addressing Data Complexity in Pharmaceutical Manufacturing Is Critical
1/17/25
How URBN Leverages Data Management to Support Its Sustainability Information  

How URBN Leverages Data Management to Support Its Sustainability Information  
1/17/25
The Future of Master Data Management: Trends in 2025

The Future of Master Data Management: Trends in 2025
1/7/25
How to Avoid Bad Retail Customer Data

How to Avoid Bad Retail Customer Data
1/6/25
Gen Z: Seeking Excitement Beyond Amazon

Gen Z: Seeking Excitement Beyond Amazon
12/11/24
A Modern Guide to Data Quality Monitoring: Best Practices

A Modern Guide to Data Quality Monitoring: Best Practices
12/10/24
CDP and MDM: Complementary Forces for Enhancing Customer Experiences

CDP and MDM: Complementary Forces for Enhancing Customer Experiences
12/10/24
Using Machine Learning and MDM CBAM for Sustainability Compliance

Using Machine Learning and MDM CBAM for Sustainability Compliance
12/3/24
How to Implement Master Data Management: Steps and Challenges

How to Implement Master Data Management: Steps and Challenges
11/26/24
AAPEX and SEMA: The Automotive Aftermarket Industry’s Mega-Showcase

AAPEX and SEMA: The Automotive Aftermarket Industry’s Mega-Showcase
11/25/24
5 Key Trends in Product Experience Management

5 Key Trends in Product Experience Management
11/20/24
Solving Retail Data Fragmentation: The Key to Consistent Customer Journeys

Solving Retail Data Fragmentation: The Key to Consistent Customer Journeys
11/11/24
What is the difference between CPG and FMCG?

What is the difference between CPG and FMCG?
10/24/24
Live Shopping: How to Leverage Product Information for Maximum Impact

Live Shopping: How to Leverage Product Information for Maximum Impact
10/22/24
Why Data Accuracy Matters for CPG Brands

Why Data Accuracy Matters for CPG Brands
10/16/24
Why Choose a Cloud-Based Data Solution: On-Premise vs. Cloud

Why Choose a Cloud-Based Data Solution: On-Premise vs. Cloud
10/15/24
How to Use Customer Data Modeling

How to Use Customer Data Modeling
10/10/24
How Master Data Management Can Enhance Your ERP Solution

How Master Data Management Can Enhance Your ERP Solution
9/23/24
Navigating Change: Engaging Business Users in Successful Change Management

Navigating Change: Engaging Business Users in Successful Change Management
9/20/24
What is Digital Asset Management?

What is Digital Asset Management?
9/11/24
How to Improve Your Data Management

How to Improve Your Data Management
9/3/24
Digital Transformation in the CPG Industry

Digital Transformation in the CPG Industry
8/30/24
5 CPG Industry Trends and Opportunities for 2025

5 CPG Industry Trends and Opportunities for 2025
8/29/24
Responsible AI Relies on Data Governance

Responsible AI Relies on Data Governance
8/27/24
Making Master Data Accessible: What is Data as a Service (DaaS)?

Making Master Data Accessible: What is Data as a Service (DaaS)?
8/19/24
6 Features of an Effective Master Data Management Solution

6 Features of an Effective Master Data Management Solution
8/15/24
Great Data Minds: The Unsung Heros Behind Effective Data Management

Great Data Minds: The Unsung Heros Behind Effective Data Management
8/13/24
A Data Monetization Strategy - Get More Value from Your Master Data

A Data Monetization Strategy - Get More Value from Your Master Data
8/6/24
Introducing the Master Data Management Maturity Model

Introducing the Master Data Management Maturity Model
8/4/24
What is Augmented Data Management? (ADM)

What is Augmented Data Management? (ADM)
7/31/24
GDPR Data Governance and Data Protection, a Match Made in Heaven?

GDPR Data Governance and Data Protection, a Match Made in Heaven?
7/17/24
The 5 Biggest Retail Trends in 2025

The 5 Biggest Retail Trends in 2025
6/10/24
The Difference Between Master Data and Metadata

The Difference Between Master Data and Metadata
5/26/24
Master Data Management Roles and Responsibilities

Master Data Management Roles and Responsibilities
5/20/24
8 Best Practices for Customer Master Data Management

8 Best Practices for Customer Master Data Management
5/16/24
What Is Master Data Governance – And Why Do You Need It?

What Is Master Data Governance – And Why Do You Need It?
5/12/24
Guide: Deliver flawless rich content experiences with master data governance

Guide: Deliver flawless rich content experiences with master data governance
4/11/24
Risks of Using LLMs in Your Business – What Does OWASP Have to Say?

Risks of Using LLMs in Your Business – What Does OWASP Have to Say?
4/10/24
Guide: How to comply with industry standards using master data governance

Guide: How to comply with industry standards using master data governance
4/9/24
Digital Product Passports - A Data Management Challenge

Digital Product Passports - A Data Management Challenge
4/8/24
Guide: Get enterprise data enrichment right with master data governance

Guide: Get enterprise data enrichment right with master data governance
4/2/24
Guide: Getting enterprise data modelling right with master data governance

Guide: Getting enterprise data modelling right with master data governance
4/2/24
Guide: Improving your data quality with master data governance

Guide: Improving your data quality with master data governance
4/2/24
How to Get Rid of Customer Duplicates

How to Get Rid of Customer Duplicates
3/25/24
5 Tips for Driving a Centralized Data Management Strategy

5 Tips for Driving a Centralized Data Management Strategy
3/18/24
What is Application Data Management and How Does It Differ From MDM?

What is Application Data Management and How Does It Differ From MDM?
3/18/24
5 Key Manufacturing Challenges in 2025

5 Key Manufacturing Challenges in 2025
2/20/24
How to Enable a Single Source of Truth with Master Data Management

How to Enable a Single Source of Truth with Master Data Management
2/20/24
What is Data Quality and Why It's Important

What is Data Quality and Why It's Important
2/12/24
Data Governance Trends 2025

Data Governance Trends 2025
2/7/24
What is Data Compliance? An Introductory Guide

What is Data Compliance? An Introductory Guide
2/6/24
How to Build a Master Data Management Strategy

How to Build a Master Data Management Strategy
1/18/24
The Best Data Governance Tools You Need to Know About

The Best Data Governance Tools You Need to Know About
1/16/24
How to Choose the Right Master Data Management Solution

How to Choose the Right Master Data Management Solution
1/15/24
Building Supply Chain Resilience: Strategies & Examples

Building Supply Chain Resilience: Strategies & Examples
12/19/23
Shedding Light on Climate Accountability and Traceability in Retail

Shedding Light on Climate Accountability and Traceability in Retail
11/29/23
What is Party Data? All You Need to Know About Party Data Management

What is Party Data? All You Need to Know About Party Data Management
11/20/23
Location Analytics – All You Need to Know

Location Analytics – All You Need to Know
11/13/23
Understanding the Role of a Chief Data Officer

Understanding the Role of a Chief Data Officer
10/16/23
What is Smart Manufacturing and Why Does it Matter?

What is Smart Manufacturing and Why Does it Matter?
10/11/23
5 Common Reasons Why Manufacturers Fail at Digital Transformation

5 Common Reasons Why Manufacturers Fail at Digital Transformation
10/5/23
How to Digitally Transform a Restaurant Chain

How to Digitally Transform a Restaurant Chain
9/29/23
Three Benefits of Moving to Headless Commerce and the Role of a Modern PIM

Three Benefits of Moving to Headless Commerce and the Role of a Modern PIM
9/14/23
12 Steps to a Successful Omnichannel and Unified Commerce

12 Steps to a Successful Omnichannel and Unified Commerce
7/6/23
Navigating the Current Challenges of Supply Chain Management

Navigating the Current Challenges of Supply Chain Management
6/28/23
Product Data Management during Mergers and Acquisitions

Product Data Management during Mergers and Acquisitions
4/6/23
A Complete Master Data Management Glossary

A Complete Master Data Management Glossary
3/14/23
Asset Data Governance is Central for Asset Management

Asset Data Governance is Central for Asset Management
3/1/23
4 Common Master Data Management Implementation Styles

4 Common Master Data Management Implementation Styles
2/21/23
How to Leverage Internet of Things with Master Data Management

How to Leverage Internet of Things with Master Data Management
2/14/23
Manufacturing Trends and Insights in 2025

Manufacturing Trends and Insights in 2025
2/14/23
Sustainability in Retail Needs Governed Data

Sustainability in Retail Needs Governed Data
2/13/23
A Quick Guide to Golden Customer Records in Master Data Management

A Quick Guide to Golden Customer Records in Master Data Management
1/9/23
Innovation in Retail

Innovation in Retail
1/4/23
Life Cycle Assessment Scoring for Food Products

Life Cycle Assessment Scoring for Food Products
11/21/22
Retail of the Future

Retail of the Future
11/14/22
Omnichannel Strategies for Retail

Omnichannel Strategies for Retail
11/7/22
Hyper-Personalized Customer Experiences Need Multidomain MDM

Hyper-Personalized Customer Experiences Need Multidomain MDM
11/5/22
What is Omnichannel Retailing and What is the Role of Data Management?

What is Omnichannel Retailing and What is the Role of Data Management?
10/25/22
Most Common ISO Standards in the Manufacturing Industry

Most Common ISO Standards in the Manufacturing Industry
10/18/22
How to Get Started with Master Data Management: 5 Steps to Consider

How to Get Started with Master Data Management: 5 Steps to Consider
10/17/22
What is Supply Chain Analytics and Why It's Important

What is Supply Chain Analytics and Why It's Important
10/12/22
An Introductory Guide: What is Data Intelligence?

An Introductory Guide: What is Data Intelligence?
10/1/22
Revolutionizing Manufacturing: 5 Must-Have SaaS Systems for Success

Revolutionizing Manufacturing: 5 Must-Have SaaS Systems for Success
9/15/22
An Introductory Guide to Supplier Compliance

An Introductory Guide to Supplier Compliance
9/7/22
Digital Transformation in the Manufacturing Industry

Digital Transformation in the Manufacturing Industry
8/25/22
Master Data Management Framework: Get Set for Success

Master Data Management Framework: Get Set for Success
8/17/22
Discover the Value of Your Data: Master Data Management KPIs & Metrics

Discover the Value of Your Data: Master Data Management KPIs & Metrics
8/15/22
Supplier Self-Service: Everything You Need to Know

Supplier Self-Service: Everything You Need to Know
6/15/22
Omnichannel vs. Multichannel: What’s the Difference?

Omnichannel vs. Multichannel: What’s the Difference?
6/14/22
Create a Culture of Data Transparency - Begin with a Solid Foundation

Create a Culture of Data Transparency - Begin with a Solid Foundation
6/10/22
What is Location Intelligence?

What is Location Intelligence?
5/31/22
Omnichannel Customer Experience: The Ultimate Guide

Omnichannel Customer Experience: The Ultimate Guide
5/30/22
Omnichannel Commerce: Creating a Seamless Shopping Experience

Omnichannel Commerce: Creating a Seamless Shopping Experience
5/24/22
Top 4 Data Management Trends in the Insurance Industry

Top 4 Data Management Trends in the Insurance Industry
5/11/22
What is Supply Chain Visibility and Why It's Important

What is Supply Chain Visibility and Why It's Important
5/1/22
The Ultimate Guide to Data Transparency

The Ultimate Guide to Data Transparency
4/21/22
How Manufacturers Can Shift to Product as a Service Offerings

How Manufacturers Can Shift to Product as a Service Offerings
4/20/22
How to Check Your Enterprise Data Foundation

How to Check Your Enterprise Data Foundation
4/16/22
An Introductory Guide to Manufacturing Compliance

An Introductory Guide to Manufacturing Compliance
4/14/22
Multidomain MDM vs. Multiple Domain MDM

Multidomain MDM vs. Multiple Domain MDM
3/31/22
How to Build a Successful Data Governance Strategy

How to Build a Successful Data Governance Strategy
3/23/22
What is Unified Commerce? Key Advantages & Best Practices

What is Unified Commerce? Key Advantages & Best Practices
3/22/22
How to Choose the Right Data Quality Tool?

How to Choose the Right Data Quality Tool?
3/22/22
What is a Data Domain? Meaning & Examples

What is a Data Domain? Meaning & Examples
3/21/22
6 Best Practices for Data Governance

6 Best Practices for Data Governance
3/17/22
5 Advantages of a Master Data Management System

5 Advantages of a Master Data Management System
3/16/22
A Unified Customer View: What Is It and Why You Need It

A Unified Customer View: What Is It and Why You Need It
3/9/22
Supply Chain Challenges in the CPG Industry

Supply Chain Challenges in the CPG Industry
2/24/22
Top 5 Most Common Data Quality Issues

Top 5 Most Common Data Quality Issues
2/14/22
What Is Synthetic Data and Why It Needs Master Data Management

What Is Synthetic Data and Why It Needs Master Data Management
2/10/22
What is Cloud Master Data Management?

What is Cloud Master Data Management?
2/8/22
How to Implement Data Governance

How to Implement Data Governance
2/7/22
Build vs. Buy Master Data Management Software

Build vs. Buy Master Data Management Software
1/28/22
Why is Data Governance Important?

Why is Data Governance Important?
1/27/22
Five Reasons Your Data Governance Initiative Could Fail

Five Reasons Your Data Governance Initiative Could Fail
1/24/22
How to Turn Your Data Silos Into Zones of Insight

How to Turn Your Data Silos Into Zones of Insight
1/21/22
How to Improve Supplier Experience Management

How to Improve Supplier Experience Management
1/16/22
​​How to Improve Supplier Onboarding

​​How to Improve Supplier Onboarding
1/16/22
What is a Data Quality Framework?

What is a Data Quality Framework?
1/11/22
How to Measure the ROI of Master Data Management

How to Measure the ROI of Master Data Management
1/11/22
What is Manufacturing-as-a-Service (MaaS)?

What is Manufacturing-as-a-Service (MaaS)?
1/7/22
The Ultimate Guide to Building a Data Governance Framework

The Ultimate Guide to Building a Data Governance Framework
1/4/22
The Dynamic Duo of Data Security and Data Governance

The Dynamic Duo of Data Security and Data Governance
12/20/21
How to Choose the Right Supplier Management Solution

How to Choose the Right Supplier Management Solution
12/20/21
How Data Transparency Enables Sustainable Retailing

How Data Transparency Enables Sustainable Retailing
12/6/21
What is Supplier Performance Management?

What is Supplier Performance Management?
12/1/21
How to Create a Marketing Center of Excellence

How to Create a Marketing Center of Excellence
11/14/21
The Complete Guide: How to Get a 360° Customer View

The Complete Guide: How to Get a 360° Customer View
11/7/21
How Location Data Adds Value to Master Data Projects

How Location Data Adds Value to Master Data Projects
10/29/21
What is Supplier Lifecycle Management?

What is Supplier Lifecycle Management?
10/19/21
What is a Data Mesh? A Simple Introduction

What is a Data Mesh? A Simple Introduction
10/15/21
10 Signs You Need a Master Data Management Platform

10 Signs You Need a Master Data Management Platform
9/2/21
What Vendor Data Is and Why It Matters to Manufacturers

What Vendor Data Is and Why It Matters to Manufacturers
8/31/21
3 Reasons High-Quality Supplier Data Can Benefit Any Organization

3 Reasons High-Quality Supplier Data Can Benefit Any Organization
8/25/21
4 Trends in the Automotive Industry

4 Trends in the Automotive Industry
8/11/21
What is Reference Data and Reference Data Management?

What is Reference Data and Reference Data Management?
8/9/21
GDPR as a Catalyst for Effective Data Governance

GDPR as a Catalyst for Effective Data Governance
7/25/21
All You Need to Know About Supplier Information Management

All You Need to Know About Supplier Information Management
7/21/21
How to Become a Customer-Obsessed Brand

How to Become a Customer-Obsessed Brand
5/12/21
How to Create a Master Data Management Roadmap in Five Steps

How to Create a Master Data Management Roadmap in Five Steps
4/27/21
What is a Data Catalog? Definition and Benefits

What is a Data Catalog? Definition and Benefits
4/13/21
How to Improve the Retail Customer Experience with Data Management

How to Improve the Retail Customer Experience with Data Management
4/8/21
Business Intelligence and Analytics: What's the Difference?

Business Intelligence and Analytics: What's the Difference?
3/25/21
What is a Data Lake? Everything You Need to Know

What is a Data Lake? Everything You Need to Know
3/21/21
How to Extract More Value from Your Data

How to Extract More Value from Your Data
3/17/21
Are you making decisions based on bad HCO/HCP information?

Are you making decisions based on bad HCO/HCP information?
2/24/21
5 Trends in Telecom that Rely on Transparency of Master Data

5 Trends in Telecom that Rely on Transparency of Master Data
12/15/20
10 Data Management Trends in Financial Services

10 Data Management Trends in Financial Services
11/19/20
Seasonal Marketing Campaigns: What Is It and Why Is It Important?

Seasonal Marketing Campaigns: What Is It and Why Is It Important?
11/8/20
What Is a Data Fabric and Why Do You Need It?

What Is a Data Fabric and Why Do You Need It?
10/29/20
Transparent Product Information in Pharmaceutical Manufacturing

Transparent Product Information in Pharmaceutical Manufacturing
10/14/20
How to Improve Back-End Systems Using Master Data Management

How to Improve Back-End Systems Using Master Data Management
9/19/20
How Retailers Can Increase Online Sales in 2025

How Retailers Can Increase Online Sales in 2025
8/23/20
Master Data Management (MDM) & Big Data

Master Data Management (MDM) & Big Data
8/14/20
Key Benefits of Knowing Your Customers

Key Benefits of Knowing Your Customers
8/9/20
Customer Data in Corporate Banking Reveal New Opportunities

Customer Data in Corporate Banking Reveal New Opportunities
7/21/20
How to Analyze Customer Data With Customer Experience Data Cloud

How to Analyze Customer Data With Customer Experience Data Cloud
7/21/20
4 Ways Product Information Management (PIM) Improves the Customer Experience

4 Ways Product Information Management (PIM) Improves the Customer Experience
7/18/20
How to Estimate the ROI of Your Customer Data

How to Estimate the ROI of Your Customer Data
7/1/20
Women in Master Data: Rebecca Chamberlain, M&S

Women in Master Data: Rebecca Chamberlain, M&S
6/24/20
How to Personalise Insurance Solutions with MDM

How to Personalise Insurance Solutions with MDM
6/17/20
How to Get Buy-In for a Master Data Management Solution

How to Get Buy-In for a Master Data Management Solution
5/25/20
Marketing Data Quality: Why Is It Important and How to Get Started

Marketing Data Quality: Why Is It Important and How to Get Started
3/26/20
Women in Master Data: Nagashree Devadas, Stibo Systems

Women in Master Data: Nagashree Devadas, Stibo Systems
2/4/20
How to Create Direct-to-Consumer (D2C) Success for CPG Brands

How to Create Direct-to-Consumer (D2C) Success for CPG Brands
1/3/20
Women in Master Data: Anna Schéle, Ahlsell

Women in Master Data: Anna Schéle, Ahlsell
10/25/19
How to Improve Your Product's Time to Market With PDX Syndication

How to Improve Your Product's Time to Market With PDX Syndication
7/18/19
8 Tips For Pricing Automation In The Aftermarket

8 Tips For Pricing Automation In The Aftermarket
6/1/19
How to Drive Innovation With Master Data Management

How to Drive Innovation With Master Data Management
3/15/19
Discover PDX Syndication to Launch New Products with Speed

Discover PDX Syndication to Launch New Products with Speed
2/27/19
How to Benefit from Product Data Management

How to Benefit from Product Data Management
2/20/19
What is a Product Backlog and How to Avoid It

What is a Product Backlog and How to Avoid It
2/13/19
4 Types of IT Systems That Should Be Sunsetted

4 Types of IT Systems That Should Be Sunsetted
1/3/19
How to Reduce Time-to-Market with Master Data Management

How to Reduce Time-to-Market with Master Data Management
10/28/18
How to Start Taking Advantage of Your Data

How to Start Taking Advantage of Your Data
9/12/18
GDPR: The DOs and DON’Ts of Personal Data

GDPR: The DOs and DON’Ts of Personal Data
6/13/18
How Master Data Management Supports Data Security

How Master Data Management Supports Data Security
6/7/18
Frequently Asked Questions (FAQ) About the GDPR

Frequently Asked Questions (FAQ) About the GDPR
5/30/18
3 Steps: How to Plan, Execute and Evaluate Any IoT Initiative

3 Steps: How to Plan, Execute and Evaluate Any IoT Initiative
2/20/18
How to Benefit From Customer-Centric Data Management

How to Benefit From Customer-Centric Data Management
9/7/17

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