Michael Lonnon

For two decades I’ve helped businesses find solutions to a variety of challenges. Today those challenges focus on how to extract value from your master data.

Lessons from a 13-month-old about master data management

Author: Michael Lonnon

How memories of the joys of parenting remind us of the importance of implementing data governance to achieving business success

I recently had the joy of looking after my brother’s 13-month-old lad for the night, which took me back. I’ve two daughters, the youngest is seven. Fatigue had largely wiped my mind of the finer details of looking after little ones. But it all came screaming back when my nephew awoke at 3:30 am and wouldn’t settle again until an hour later.

Jun 11, 2020 12:45 PM

Is Data an Afterthought?

Author: Michael Lonnon

Does your business consider data an afterthought?

This was the question posed to the CDO of Dyson, Mridul Mathur, during a recent podcast. Here’s his response.

Mar 17, 2020 3:21 PM

What I Learned About Master Data Navigating the Champs-Élysées

Author: Michael Lonnon

I was riding a taxi in Paris recently where I experienced a moment I shall remember forever. It was both awe inspiring and yet terrified me to the very depths of my soul.

The driver took me down the Champs-Élysées and across the Arc de Triomphe… at rush hour.

Aug 9, 2018 1:45 PM

Why It Pays to Know Your Customers Personally

Author: Michael Lonnon

What are the financial business benefits of having a clear, single view of your customers? By a single view, I mean a comprehensive picture of their engagement habits, purchase history and more.

I want to explore the financial benefits – for you as a company – of getting to know your customers better, and also take a look at the benefits to your customers from the improved experience they’ll receive from you.

In essence, the aim of getting to know your customers should be to create a win-win situation for all concerned.

Jul 11, 2018 1:24 PM

5 Valuable Lessons That Will Help You Begin Your Data Journey

Author: Michael Lonnon

It’s much harder to be original than it is to follow in the footsteps of others. And, when it comes to delivering a successful IT project, this is not a bad thing. Thomas Edison once said, "I have not failed. I’ve just found 10,000 ways that won’t work."

When asked how he could compose with so much originality, Mozart replied, "I never tried to be original in my life." He "simply" built upon what many others before him had done.

Similarly, when you’re starting your data journey, it’s wise to use the lessons, learnings and experience of others to help guide your project. The result will be fewer mistakes, a smoother delivery and a greater chance of success.

Jun 22, 2018 1:18 PM

A Look at the World With and Without Master Data Management

Author: Michael Lonnon

Recently, I arranged for a parcel to be shipped internationally. The online ordering and payment process was simple, and my package was scheduled to be collected from me and sent the next day; in time for the event it was intended. I thought I was pleased...

Jun 7, 2018 2:07 PM

How Master Data Management Supports Data Security

Author: Michael Lonnon

Data is a powerful business enabler. You can use it to improve customer engagement, reduce time to market and increase sales—that is, if you get it into the hands of the right people, when and where they need it.

Unfortunately, we all know that data can easily fall into the hands of the wrong people. With a data-driven business environment comes an increased risk of data breaches, cyber attacks, phishing and more. If your data is fragmented and being distributed across many different systems and applications, the risk only increases.

Effective data management can help keep your data out of reach from anyone not authorized to view, edit or compromise it in any way, making it easier for you to manage data security and data control.

Here is how Master Data Management supports your data security efforts.

May 25, 2018 1:14 PM

4 Common Master Data Management Implementation Styles

Author: Michael Lonnon

What the foundation of your Master Data Management (MDM) system is built on will depend on the implementation style you agree gives you the best chance of project success. And this will largely be determined by your business situation when it comes to data management.

There are a few different implementation styles to choose from with the main differences being whether you control your data from a central hub or synchronise the hub with your existing data sources.

Apr 26, 2018 3:48 PM

How to Succeed as a Chief Data Officer

Author: Michael Lonnon

Gartner, a leading research and advisory company, predicts that by 2019 90% of large organizations will have a CDO in place.

It also predicts that 50% of these CDOs will fail.

But why? And how can you stop that from happening?

To answer this, it’s important to revisit the reasons why organizations are hiring CDOs in the first place – and this itself varies from company to company …

Mar 28, 2018 2:44 PM

10 Signs You Have a Data Problem

Author: Michael Lonnon

Cloud storage, regulatory compliance, security breaches – the list of factors that have driven companies to make changes to the way they manage data in recent years is endless. Combine this with the dramatic increase in the data most organizations now hold, and you end up with a highly challenging situation (and potentially missed business opportunities).

Take a look at your own data scenario. If any of the following sounds familiar to you, it may well be you have a data problem that needs to be fixed. Soon.

Michael Lonnon

Recent Posts

Lessons from a 13-month-old about master data management

How memories of the joys of parenting remind us of the importance of implementing data governance to achieving business success

Is Data an Afterthought?

What I Learned About Master Data Navigating the Champs-Élysées

Why It Pays to Know Your Customers Personally

5 Valuable Lessons That Will Help You Begin Your Data Journey

A Look at the World With and Without Master Data Management

How Master Data Management Supports Data Security

4 Common Master Data Management Implementation Styles

How to Succeed as a Chief Data Officer

10 Signs You Have a Data Problem

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