Brad Crosby

Data management during mergers are a challenge to CIOs and IT leaders. They have to manage a doubled IT infrastructure and merge product data into a single product classification system.

Merging product data is important to reap the benefits of a business merger, including brand consistency, better customer experiences and operational efficiency.

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For key stakeholders of an online retailer, the best time-to-value software is the one that cuts time to market and reduces manual processes to a minimum.

Automation is the key to success in online retail. And having already invested in digital asset management, marketing automation systems and advanced customer profiling tools, the IT Director will likely want to leverage data further to reduce complexity and manual processes. Complexity can hide redundant data, which B2C companies should be careful to avoid in the post-GDPR era, and manual work is by nature prone to human errors.

The wealth of data calls for syndication and qualification.

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Chief Data Officers used to have compliance as their primary concern. Today, they are drivers of digital transformation. They are often called upon to establish a data-driven culture and underlying technology infrastructure to deliver tangible business benefits for the organization.

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