MEET THE AUTHOR

Andy Phillips

Engineer by qualification. Technology marketer and communicator by profession with 20 years sector experience. Speaker on data, AI, personalisation, martech and other subjects. Andy specializes in strategic planning, messaging, operations, execution and accountability for marketing, customer marketing, customer advocacy, analyst relations, press relations, social media, internal comms and other comms disciplines across global markets. With over 20 years of communications experience, Andy has worked in-house and agency-side for companies that include Emarsys, Avanti, ARM, Adobe, Cisco, Samsung, WorldCom, Lucent and Toshiba. He also has a BEng (Hons) in Electronics with Computing and Business, and experience of developing and running teams of all sizes.