Jun 14, 2022 11:00 AM
Posts about Consumer packaged goods
Feb 24, 2022 3:30 PM
An integrated approach to data management is critical for CPGs to take on supply chain shocks, rising prices and whatever comes next.
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“In the past three months, more than 80% of consumers bought a different brand than their usual – lower prices (65%) and out-of-stock products (51%) were their primary motivating factors.”- Insider Intelligence, September 2021
Jan 5, 2022 2:30 PM
Creating value and driving growth for CPG brands in 2022 starts with optimizing the value of data
The CPG industry experiences significant change every year, but for manufacturers of consumer packaged goods, 2020 was one for the record books. At this time last year, industry experts already predicted big changes were coming. Then came the global pandemic, causing the market to shift at an even faster pace. For brands that had taken steps to anticipate and prep for evolving trends and opportunities, the journey was tough but navigable. For others, there were difficult, unexpected challenges.
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Jan 20, 2021 2:30 PM
As manufacturers look back at 2021, they will reflect on the challenges, pivots, wins and new learnings. While many companies accelerated well designed solutions and employed them with success, others created stopgaps that were put in place rapidly to expand into new channels, launch new products and gain digital shelf distribution in new retail customers.
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May 18, 2020 3:00 PM
Since the outbreak of Covid-19, we have seen a dramatic shift in consumer shopping. More customers are focused on safety and convenience while price sensitivity has taken a temporary back seat.
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Mar 24, 2020 3:42 PM
Just over a week ago the World Health Organization declared the novel coronavirus (COVID-19) a worldwide pandemic, calling on countries around the world to take drastic steps to slow the rapid spread of the virus.
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Jan 3, 2020 10:19 AM
Competitive forces, ever-changing consumer expectations and an overall shift in industry inertia has more and more consumer packaged goods and brand manufacturers looking toward direct-to-consumer (D2C) channels. The benefits of such a transition are clear, with an additional growth channel with higher margins being perhaps the most obvious. But in today’s landscape, experience is king, and by creating direct relationships with their customers, CPGs are able to assert full control over the brand experience they deliver. Likewise, being one step closer to their customer enables them to collect better consumer data, a critical asset in the industry’s rapidly growing digital future.
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