Stibo Systems - The Master Data Management Company
CIO Bentley Curran and Brady Corporation Recognized for Using MDM Solution to Drive Business Value

ATLANTA, GA, June 1, 2015 – Stibo Systems, the global leader in multidomain Master Data Management (MDM) solutions, today announced that its customer, Brady Corporation (NYSE: BRC) was named an honoree of this year’s CIO 100 Award. The IDG CIO magazine award honors 100 companies that demonstrate excellence in information technology (IT). CIO 100 Award recipients are selected by a team of judges who review companies’ innovative IT and business initiatives to discover those that have unique approaches with substantial results. Their process culminates with a final vote by the CIO editors.

Brady’s “Digital Transformation” strategy is designed to provide an exceptional customer experience while ensuring revenue growth targets remain on-track through a common service-based digital commerce platform. Brady leverages the STEP MDM system to enable the global manufacturer to change their new product introduction process and revamp product content publishing for Web and mobile channels to a single system. It also provides additional agility by delivering value to customers incrementally and more frequently, as well as promoting adoption of agile practices across IT, product software development and front-end digital marketing.

“Our judges pay a great deal of attention to both innovative use of technology and the delivery of business value. They obviously saw both of those attributes in Brady’s digital transformation strategy,” said Maryfran Johnson, Editor in Chief, CIO magazine and events. “A greater number of the CIO 100 winning projects this year were focused on enterprise mobility and on improving the customer experience, which were both central to this global manufacturer’s impressive efforts. We congratulate them on their success.”

The 28th annual CIO 100 Awards celebrates 100 organizations and the people within them that are using IT in innovative ways to deliver business value, whether by creating competitive advantages, optimizing business processes, enabling growth or improving relationships with customers. Coverage of the 2015 CIO 100 awards will be available on August 1, 2015 by visiting and honorees will be featured in the August 1st issue of CIO magazine. Winners will be recognized at the CIO 100 Symposium and Awards Ceremony 2015 being held on August 9-11, 2015, at The Broadmoor in Colorado Springs, Colorado.

“Brady is a prime example of how organizations can leverage their data assets to achieve significant business outcomes," said Andreas Lorenzen, president for Americas at Stibo Systems. “By cleaning, enhancing and migrating more than 1.2 million product SKUs and attributed content to a common MDM system, Brady is poised to enable a superior customer experience and increased e-commerce efforts by improving the digital commercial experience. The CIO 100 Award is an acknowledged mark of enterprise excellence and we are thrilled to see them named to such a prestigious group.”

About Brady Corporation

Brady Corporation is an international manufacturer and marketer of solutions that identify and protect premises, products and people. Brady's products help customers increase safety, security, productivity and performance and include high-performance labels and signs, safety devices, printing systems and software. Founded in 1914, the company serves the Fortune 1000 companies and hundreds of thousands of other worldwide companies in markets ranging from telecommunications and electronics to transportation equipment to education. Its product lines encompass do-it-yourself printing systems including high performance label materials, signs and software solutions and lockout/tagout, spill control and regulatory compliance devices. The company operates in the Americas, Europe, the Middle East, Africa, and Asia-Pacific, and is headquartered in Milwaukee, Wisconsin. For more information visit

About Stibo Systems

Stibo Systems is the global leader in multidomain Master Data Management (MDM) solutions. Industry leaders rely on Stibo Systems to provide cross-channel consistency by linking product and customer data, suppliers and other organizational assets. This enables businesses to make more effective decisions, improve sales and build shareholder value. During the last 30 years, Stibo Systems has helped hundreds of companies to develop a trusted source of operational information. A privately held subsidiary of the Stibo A/S group, which was originally founded in 1794, Stibo Systems' corporate headquarters is located in Aarhus, Denmark. For more information, visit

Media Contacts

Chris McCoin or Richard Smith
McCoin & Smith Communications Inc.
508-429-5988 (Chris) or 978-433-3304 (Rick) or

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