Stibo Systems - The Master Data Management Company

Atlanta, GA, January 6, 2020 – Stibo Systems, the only master data management (MDM) company focused on putting Your business first, has expanded its presence at the National Retail Federation’s 2020 conference. Stibo Systems’ customers – global sportswear brand adidas and South American supermarket conglomerate Grupo Exito – will discuss their efforts leveraging MDM to achieve a more meaningful customer experience.

Peter Brook, Director of Omnichannel Solutions for adidas, will discuss how MDM helped their brand create new human and digital collaboration to drive meaningful and effective digital customer solutions. Camilo Gallego Ferrer, Vice President of Grupo Exito, will discuss how his company extracted true business value from their data through a strong MDM strategy, providing consistent customer service and relevant content across today’s complex buyer’s journey.

“Although adidas and Grupo Exito come from different industries, whether a customer is buying groceries or a new pair of shoes, they expect the brands they interact with to provide superior experiences in-store and online in order to earn their trust, said Niels Stenfeldt, CEO at Stibo Systems. “We’re excited to hear Peter and Camillo discuss how their companies use master data management to achieve a single source of truth – enabling transparency in how product data is managed, reaching a deeper understanding of customers’ needs, and driving consistent experiences all to create a better business for a better world.”

Brook will speak from 10:15am-10:45am Jan. 13, while Ferrer will speak from 3:15pm-3:45pm Jan. 13. Both speakers will present on Stage 4, Level 3. Stibo Systems executives will be available for interviews after each presentation.

In addition to customer speakers, Stibo Systems’ presence both inside and outside NRF 2020 includes:

  • Stibo Systems is partnering for the first time with the Retail Institute Scandinavia to sponsor a retail tour to the most innovative and exciting retail stores in New York for +30 C-level decision makers from leading retail companies in Scandinavia. The tour takes place on Saturday January 11th.
  • FASHinnovatION – CEO Niels Stenfeldt will participate in this post-NRF panel, discussing how data transparency plays into the innovation story for fashion retailers. The panel takes place at BounceX in the World Trade Towers from 6:30 – 8:30 pm, and Stenfeldt will be available for interviews after the panel.
  • A presence in the exhibition hall, at Booth 4036

To learn more about Stibo Systems’ multidomain MDM solutions, stop by the booth and visit

About Stibo Systems

Stibo Systems believes the future of business requires a Digital Business Core™ of operational data that is continuously shaped and delivered to produce superior business outcomes. Stibo Systems is the driving force behind hundreds of forward-thinking companies around the world who have unlocked the full value of their information; empowering business users to act with confidence in their data, adapt quickly to changing market conditions and go beyond to anticipate what's next. Stibo Systems is a privately held subsidiary of the Stibo A/S group, originally founded in 1794. Its corporate headquarters is located in Aarhus, Denmark. For more information, visit

For more information, please contact: 
Katherine Hahn 
Public Relations Manager 

← Previous article Next article →