Stibo Systems - The Master Data Management Company

ATLANTA, Sep 30, 2014 (BUSINESS WIRE) -- Stibo Systems, the global leader in Multidomain Master Data Management (MDM) solutions, today announced that its customer, Brady Corporation, a global manufacturer and marketer of complete identification solutions, has been chosen as the winner of the 2014 Ventana Technology Leadership Award for Information Optimization by Ventana Research. Brady was acknowledged for its Product Information Management (PIM) and Master Data Management initiative, which transformed their content and data into assets in order to create an unrivaled end-to-end commercial customer experience for both internal and external customers. Using Stibo Systems’ MDM platform STEP, Brady extended product information to distribution partners quickly so they could effectively promote Brady's products. Brady Corp will receive its award on October 22, 2014, at The Ventana Research Summit Awards Ceremony.

Key Points:

  • Brady improved the customer experience and expanded on their goal of being a one-stop-shop for both products and information regarding regulatory information. By managing more than 46,800 unique SKUs and the accompanying data, documentation, images, etc., Brady has dramatically improved the way they handle both structured and unstructured content. More importantly, the Company now views data as a strategic corporate asset, and has increased the number of product images to more than 34,000 since the MDM system was first introduced.
  • Since rolling out the MDM solution, Brady has increased sales by $4.4M annually by strengthening both their channel partnerships & e-commerce. This is due to the Company’s ability to onboard SKUs faster, provide higher quality images and documentation, and establish more complete product details to customer and partners.
  • With millions of customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries, Brady is using STEP to create a single source of critical information that supports its e-delivery activities. By directly integrating more than 2,500 third party suppliers of finished goods, and an additional 400 suppliers who provide Brady with the raw materials, the Company has reduced the time spent delivering new and existing parts to suppliers.
  • Brady Corporation is an international manufacturer and marketer of solutions that identify and protect premises, products and people. Brady's products help customers increase safety, security, productivity and performance and include high-performance labels and signs, safety devices, printing systems and software.

Customer Quote:

“We are thrilled to be selected as a winner of the 2014 Ventana Technology Innovation Awards. Since implementing Stibo Systems STEP, Brady now has a unique view of what constitutes a product, which was something that was not previously apparent,” said Bentley Curran, CIO of Brady Corp. “Having the ability to deliver complete, consistent, correct and timely product information across all channels, businesses and regions, has enabled us to integrate processes for maintaining product consistency across our global network. This enables distributors to navigate our product information with ease and improve the shopping experience for their end-user customers."

Analyst Quote

“The Information Technology Innovation Awards recognize those organizations that utilize the most innovative technology to successfully link people and processes across systems to improve the bottom line,” said Mark Smith, CEO & Chief Research Officer of Ventana Research. “Using Stibo Systems, Brady was able to enforce a “Single Source of Truth” for product information by establishing the definition, institutionalization and enforcement of global data quality metrics, product information standards, processes and organizational alignment. Brady is a strong illustration of how technology can improve business performance and we congratulate them on their successful implementation.”

Stibo Systems Quote

“Brady is a phenomenal example of how MDM solutions can be used to support business goals and increase revenues,” said Andreas Lorenzen, President, Stibo Systems. “Not only have they enhanced the customer experience by providing richer, more accurate and timely data, but they have also ensured channel consistency across web, catalogs, etc., by better managing their growing number of products. We congratulate them on their successful implementation and look forward to helping them achieve even greater success moving forward.”

About Stibo Systems

Stibo Systems is the global leader in Multidomain Master Data Management (MDM) solutions. Industry leaders rely on Stibo Systems to provide cross-channel consistency by linking product and customer data, suppliers and other organizational assets. This enables businesses to make more effective decisions, improve sales and build shareholder value. During the last 30 years, Stibo Systems has helped hundreds of companies to develop a trusted source of operational information. A privately held subsidiary of the Stibo A/S group, which was originally founded in 1794, Stibo Systems' corporate headquarters is located in Aarhus, Denmark. For more information, visit

For more information, please contact: 
Katherine Hahn 
Public Relations Manager 

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