Jan. 26, 2015
Stibo Systems, the global leader in multidomain Master Data Management (MDM) solutions, today announced that its customer, Mason Companies, an Internet and direct mail catalog retailer, has been chosen as a winner of the The Information Difference Customer Achievement Award. One of the world’s largest direct-to-consumer footwear companies, Mason is acknowledged for value realized through its MDM initiative, which included creating a superior experience for customers, improving business processes and increasing revenue due to faster product onboarding. The Information Difference Customer Achievement Awards highlight the success of customers, including the business benefits that the customer has achieved using data management software. With an emphasis on business value, Mason Companies was acknowledged for the strong return on investment and monetary benefits realized by using Stibo Systems’ MDM solution, STEP Trailblazer.
The Information Difference Customer Achievement Awards highlight the success of customers, including the business benefits that the customer has achieved using data management software. With an emphasis on business value, Mason Companies was acknowledged for the strong return on investment and monetary benefits realized by using Stibo Systems’ MDM solution, STEP Trailblazer.
Considered one of the largest mail order footwear companies in the world and the 150th largest e-commerce retailer in the United States, Mason Companies implemented Stibo Systems’ MDM to create the best shopping experience for its customers by offering them the right product at the right time and through the right channel.
Founded in 1904, the company maintains ShoeMall.com and other catalog and e-commerce businesses, including Auditions, Maryland Square, B.A. Mason, Masseys Credit, Mason Easy-Pay, K. Jordan, Stoneberry, Figi’s and Figi’s Gallery. Mason Companies began its Master Data Management and Product Information Management (PIM) initiative in an effort to standardize and centralize its merchandising and catalog production processes as well as to establish a better method of managing product information and digital assets.
Using STEP, Mason was able to streamline its item setup and management and then use this product data to feed the e-commerce and parametric search systems. Mason can feed consistent and accurate information to a variety of destinations that span both websites and print catalogs because a centralized source of product data has been created.
Mason was able to achieve significant cost savings, and has greatly improved the speed in which new products are onboarded. Using sophisticated auto-classification and workflow, Mason's Internet merchandising group can now control the categorization of any sales channel and assign SKUs right from the MDM system without custom coding, allowing them to increase profits and speed time to market.
“We are honored to be selected as a winner of The Information Difference Customer Achievement Award,” Adam Birkholz, senior IT systems analyst, Mason Companies, said. “Since going live on Stibo Systems, we have improved customer loyalty and created a richer and more rewarding customer experience by gaining greater control over product information and other master data assets across brands and sales channels."
“Stibo Systems has long been recognized for helping organizations create demonstrable business value through the use of strategic information as a true enterprise-wide asset," said Andy Hayler, CEO of The Information Difference Ltd. "As a leading analyst firm focusing on Master Data Management, we applaud Mason Companies for applying MDM as a way to improve its operational profitability and customer satisfaction.”
Stibo Systems Quote
“Retailers must embrace agility and provide shopping experiences that produce a wow factor in order to win consumers and create brand loyalty in today’s competitive marketplace,” said Todd Callen, executive vice president of Stibo Systems. “Mason understands this and has used our technology in very progressive ways to streamline business processes and create a more satisfying experience for its customers.”
About Stibo Systems
Stibo Systems is the global leader in multidomain Master Data Management (MDM) solutions. Industry leaders rely on Stibo Systems to provide cross-channel consistency by linking product and customer data, suppliers and other organizational assets. This enables businesses to make more effective decisions, improve sales and build shareholder value. During the last 30 years, Stibo Systems has helped hundreds of companies to develop a trusted source of operational information. A privately held subsidiary of the Stibo A/S group, which was originally founded in 1794, Stibo Systems' corporate headquarters is located in Aarhus, Denmark.