Atlanta, GA - March 24, 2015: Stibo Systems’ award-winning multidomain Master Data Management (MDM) solution will help to accelerate the digital transformation efforts underway at Scholastic, the global children’s publishing, education and media company. Leveraging Stibo Systems’ STEP platform, Scholastic can better utilize its product, catalog and customer data to create an improved and more relevant experience across its divisions and product offerings, providing the best products to customers in real-time.
“Scholastic recognizes that creating consumer loyalty requires a deep understanding of its customer’s needs and preferences. We look forward to helping the company meet its strategic MDM goals and use this data to communicate relevant offers while maintaining product consistency across all channels and formats.”
Scholastic is the world’s largest publisher and distributor of children’s books and a leader in educational technology and related services and children’s media serving schools, communities, teachers, parents and children in more than 150 countries. The company will use the MDM solution to power its multi-platform and multi-channel offerings supporting divisions such as book publishing and distribution, educational technology and classroom publishing as they serve customers. Scholastic maintains more than 500,000 SKUs and will use the STEP platform to present enhanced product information, resulting in a more comprehensive shopping experience.
“Our partnership with educators and families is something we cherish, and we are dedicated to providing them with the meaningful and quality materials they need to create and sustain literacy-rich environments in homes, schools and communities,” said John Sims, Scholastic senior vice president, engineering. “Leveraging Stibo Systems’ MDM solution, we can achieve a deeper, comprehensive view of our products and customers and use that information across our brands and channels to provide a more satisfying and personal experience."
Using STEP, Scholastic can maintain the accurate and reliable product and customer information it needs to fuel its digital transformation and meet its customers’ needs in both print and digital formats. By identifying its unique customers at any touchpoint, Scholastic can accurately link these global customer profiles to their product purchases in order to proactively promote relevant content when it is needed most.
“For more than 90 years, Scholastic has been delivering outstanding books, magazines, and educational programs and technology directly to schools and families through channels that have become childhood traditions,” said Todd Callen, executive vice president of Stibo Systems. “Scholastic recognizes that creating consumer loyalty requires a deep understanding of its customer’s needs and preferences. We look forward to helping the company meet its strategic MDM goals and use this data to communicate relevant offers while maintaining product consistency across all channels and formats.”
About Stibo Systems
Stibo Systems is the global leader in multidomain Master Data Management (MDM) solutions. Industry leaders rely on Stibo Systems to provide cross-channel consistency by linking product and customer data, suppliers and other organizational assets. This enables businesses to make more effective decisions, improve sales and build shareholder value. During the last 30 years, Stibo Systems has helped hundreds of companies to develop a trusted source of operational information. A privately held subsidiary of the Stibo A/S group, which was originally founded in 1794, Stibo Systems' corporate headquarters is located in Aarhus, Denmark. For more information, visit www.stibosystems.de