CTR, PPC, CAC. You measure the effectiveness of your marketing campaigns using dozens of metrics — written as acronyms — that only marketers understand. Like marketing, master data management (MDM) is full of acronyms and complex definitions that only IT managers and data leaders can comprehend.
But marketing and data need to work together. They need to understand each other. That’s why we’ve created this comprehensive guide of MDM definitions, concepts and acronyms.
Click the button to access our ABCs of MDM guide — and keep it handy when you need a refresher or help navigating MDM.
