Learn how Mitchells & Butlers used MDM to power digital menus, automate compliance and scale omnichannel experiences
Whether it's a local chain or international brand, retailers are feeling the pressure more than ever before to deliver seamless omnichannel experiences. Mitchells & Butlers — a top UK pub and restaurant group with 1,700+ locations — is no different.
We sat down with Mark Jones, Head of Product Programme at Mitchells & Butlers, to discuss how the brand modernized its data strategy to support digital menus, drive sustainability and scale customer experiences by partnering with Stibo Systems for master data management (MDM).
Fill out the form to access the webinar and learn more about:
- Why digital ordering, delivery and menu APIs required a fresh approach to data
- How Mitchells & Butlers automated allergen, nutrition and sustainability data for compliance and increased guest transparency
- How MDM supported the shift toward omnichannel digital experiences
- Stibo Systems Platform and how it automated previously manual processes
- Data-as-a-service (DaaS)
